So, How Do You Build a Reader Platform?Posted: August 20, 2018 | |
I’ve heard it asked if a reader platform is even necessary. So, let me ask you, as writers and authors, without readers what are we? Of course, we need to have a reader platform. All it is is a fan base equivilent, but it can make the difference between the success and the failure of our books. Without my readers, there would be no one to buy my books, read my books, recommend my books or review my books. So, how does one build a reader platform?
It’s a good question. And I’ve heard of many different methods of doing just that, and none of them require construction tools. Not even a screwdriver. All it takes is what we writers and authors do best: words, communication, contact.
I started out with this blog, Writing to be Read, and the number of subscribers is climbing as I work to improve the content. The thing is, there was no way for me to capture those subscriber emails or reach out to them. So, I created a monthly newsletter, and added a sign-up pop-up, offering a free e-book as a thank you for subscribing. If you sign up for the newsletter, you get a free e-copy of my paranormal mystery novelette, Hidden Secrets, which isn’t available anywhere else.
The trick is to get people to read your work in the first place. You can’t have a fan or a reader unless they have read something you’ve written and liked it. Nobody will follow you, or write a review, or join your reader group, if they haven’t first, read your book. One way to do that is to identify your target audience and promote to them, offering them all the reasons why they will like your work.
Another, and probably the most important, is to be sure your writing is fun and entertaining, if you’re writing fiction. With non-fiction, you need to make the subject matter interesting and present it well. And humor never hurts, no matter what you write. Even dark works can have dark humor. In short, whatever you are writing, make sure that it is quality writing. This should go without saying, but they won’t become your loyal readers if they can’t make it through the book due to the poor quality writing.
After all, a reader platform is really just a fan base of those who are interested in your work, and by finding them and adding them to your mailing list, you are effectively building a reader platform. With this method, I had a big initial burst of subscribers following the launch of a marketing campaign, then it tapered off to a slower rate of growth. My list is growing slowly, but I’m gaining a few new subscribers every month.
Other authors I know start Facebook reader groups or ask fans to join their street teams. I don’t know how well they work, but it seems there’s always activity happening in these groups and they seem to have lots of members. I would think you would have to have a solid fan base to pull ‘groupies’ from, so perhaps this is just an additional step, rather than an alternative method. Most of the authors I know who have street teams or Facebook reader groups, swear they don’t know what they’d do without them, relying on them to spread the word on new releases, post reviews on release day, find reviewers for their books, and/or show up for support at book events. These authors are harnessing the power of their readers and directing it to where it is needed most. And I’m thinking they might be on to something.
Part of the problem may be that I’m a multi-genre author. To date, I’ve published a western novel, Delilah; a paranormal mystery novelette, Hidden Secrets; and a science fiction time travel short story, Last Call. I’ve also had a dystopian short story and a crime romance short story published in anthologies, as well as shorts and poetry online. Western readers, science fiction readers and paranormal readers are not all included in the same crowd. I’m also eclectic in my reading habits, but most folks want to read only their preferred genres. Now how do I find readers that are so hard core they want to read everything I’ve published?
My answer is, I don’t. I’m finding that I must seek out readers for each one seperately and build a seperate reader platform for each one. The western readers who liked Delilah will be interested in the sequel, The Homecoming, when it’s finished, but they may not be interested in the books for my science fantasy Playground for the Gods series, when the first book is released. And many of my readers are authors themselves and they may be interested in the content on Writing to be Read, rather than any of my fiction works. When I look at it in this way, the task at hand seems to be enormous, the goal so far away. I’m not sure where to start, but I’m determined to find out.
I think a good start would be to find out which of my works the readers I already have are interested in, so I’ve added a genre question to the pop-up for the newsletter sign-up, so that I can place readers on different lists and then new subscribers can receive notifications concerning those works that they are interested in.
All of this marketing stuff is new to me and I’m learning as I go, so if you do sign-up for my monthly newsletter, I’d love it if you’d drop me an email and let me know how the whole sign-up process went, and what worked for you and what didn’t. After all, I’m smart enough to know that without you, my readers, I wouldn’t sell any books. I appreciate the fact that you stand by me. Let me hear form you at: kayebooth(at)yahoo(dot)com.
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