Book Marketing – What Works?: Conclusions

Book Marketing

Whether an independent author or traditionally published, it seems most of the marketing and promotion falls to the author in today’s literary arena. Even if we love marketing and don’t find it to be an absolutely harrowing task, we are writers, and time spent marketing is time not doing what we love: writing. We don’t want to waste our time and money on ineffective marketing methods. We want to make our marketing techniques pay off big in as little time and expense as possible, so we can spend more time putting words to page.

In this series, we’ve talked to seven authors to learn what methods of book promotion works for them. In Part 1, I talked with Cynthia Vespia, who chose to go independent after having minimal results with small publishers. She does her own cover art and all of her own marketing. She prefers face-to-face marketing events to social media marketing. While she does do social media release parties and book events, she finds them most effective to increase fanbase, rather than book sales. She says it is more difficult to gauge the effectiveness of social media marketing than it is to see the imediate results of conventions and book signings.

Something which I’ve tried which has been somewhat effective, at least in building my platform, if not in actual sales, are the book releases and book events on Facebook. Even though obtaining a spot in one of these events is free, they do require a lot of preparation for a short little spurt (1/2 hour to 1 hour) for your spot. And I think you’ll get better results if you hang out for at least a while, commenting and playing the games to support your fellow authors and creating visibility. If you’d like to check one out, I’m participating in a special Cyber-Monday event, hosted by Sonora Dawn Studios and DL Mullen, and they are still looking for author particiapnts.

In Part 2, Mark Todd and Kym O’Connell Todd , who are small press and independent authors. Kym does their covers and Mark copyedits their books, and they do all of their own marketing. They promote through blogging and have a YouTube channel, where visitors could watch recordings of their research and ghost investigations. They also have a website and author pages on Amazon and Goodreads. They have found blogging, and social media promotion effective ways to get the word out about their books, but they found in person book readings to be less effective and unpredictable. They advocate free promotions and KDP Select.

On the issue of KDP select, I have my doubts, and author Chris Barili is in agreement with me in Part 6. It doesn’t make sense to limit the venues on which you can sell your book. With KDP select, you must sell only on Amazon, exclusively, which excludes many other venues, such as Smashwords, Lulu, Book Baby, etc… And while I say it makes no sense, both of my books are with KDP select right now. I’ve left Last Call there for now, because I have an idea to do something else with that story, and it doesn’t make sense to pull it off KDP select until then. And with Delilah, it’s really up to my publisher, so for now, I don’t have a choice.

Part 3 featured an interview with Jordan Elizabeth, a small press author. Her publisher handles editing and book covers, but she handles the major portion of her marketing. She’s an advocate of social media promotion. She reports good results advertising with BookBub and Fussy Librarian, and also says book signings are effective.

In 2016, author Nicholas C. Rossis in his post, Call to Arms: Year-long survey reveals which book advertiser offers best value for money, says that at the end of 2016, the best buy for your buck as far as advertising discounted books goes, was Amazon Marketing Services, Book Barbarian, and ENT. But he also notes that these trends fluctuate and advertisers that were rated higher in 2015, may have rated lower or not made his list in 2016. And he notes that Amazon Marketing Service rising from the ranks with unfortold speed.

According to Writer’s News’ list of useful book promotion websites , Write Globe, which claims to be the perfect platform for creative individuals, ranked number one. Also mentioned are Writers.Support, BooksOnline.Best, Noble Authors, 79ads.in, Creative Designers and Writers, ShareNews.live, Earn.Promo, in that order. The last one on their list stuck out for me, because it’s free. As a starving writer, free always has a certain appeal. Another site for free advertising that I found was Authors Talk About It. They run your ad for your book in their newsletter for free and also free book cover contests, and featured author interviews. They ran my interview and made me sound good.

Independent author Tim Baker  joined us in Part 4. He started out with small press publishers, but switched over to independent, creating his own brand. He does free promotions and giveaways and finds them to be effective in creating buzz, resulting in future sales. He contracts out editing, formating and cover art, but handles all his own marketing, believing there is no magic formula for selling books but hard work and persistance.

If you are fortunate enough to be able to hire out your non-writing tasks, so you can spend your time tending to the business of writing, there are plenty of sites out there where you can find free-lance service providers. My editing services are offered through The Author Market, and they also offer cover design and book trailers, proofreading, ghostwriting and PA services.

In Part 5, independent author Amy Cecil shared her thoughts on marketing and social media promotion. She hires out her marketing tasks so she has more time to spend on the business of writing. She hires for editing and cover design, has a marketing firm and two PAs. She’s a new found believer in book blog tours, has done a book signing at B&N, and has a street team for creating social media buzz aboout her books. She’s not in favor of free promotions, but loves the exposure that social media has given her.

While Jordan didn’t find review tours to be worth the money it costs of the promotional agencies as her results were minimal. I  know a little about them, and I know authors who swear by them, like Amy Cecil. Many of my author interviews are part of the Full Moon Bites Promotions book blog tours. And I know there are plenty of other promotional services which set up book blog tours out there, but it appears the verdict is still up in the air on this book marketing method.

Part 6 features author Chris Barili, who has published both traditionally and independently. While his traditionally published book requires only minimal marketing from him, the independently published books require him to do it all. He has found social media marketing, free promotions and KDP select to be ineffective. What works for him is hard work and persistance.

In Part 7, I interviewed DeAnna Knippling, an independent author who has also developed her own brand and publishing label. She uses an Advance Reader Copy list and newsletters, free promotions,  and tries to attract super-readers on Goodreads, testifying to the power of reviews. (Of free promos Knippling says that if it doesn’t generate new sales, it at least generates new readers and that’s worth the cost.)

There is no doubt that in today’s book market, in the world of digital marketing, book reviews are where it’s at. But, honest reviews aren’t always easy to come by.  YA author Jordan Elizabeth used her street team for the task of finding reviewers, with mixed results, and DeAnna Knippling has done free promotions on sites like Instafreebie. Free ARCs don’t always garauntee the review. That’s one of the reasons I do honest book reviews here on Writing to be Read, to help promote other authors and their work.

Everybody talks about branding and how you have to have a brand, but it looks to me like branding is something that just sort of happens in many cases, such as my red quill and ink, which began as a social media avatar and has become my logo. In others cases, like DeAnna Knippling and Tim Baker, it’s a purposeful, but still comes almost naturally.

Overall, it seems that different methods are effective for different authors, and in different ways. While social media and free promotions may or may not produce new book sales, it does create buzz, which results in future sales, at least in theory. Although Mark and Kym don’t place a lot of value on social media promotion, Cynthia Vespia, Jordan Elizabeth, Amy Cecil and DeAnna Knippling find it an effective way to build a fan base and get reviews. It seems like face-to-face promotional encounters such as book signings and conferences are a pretty effective way to get your book out there, and free promos pay off if you look at other measures of effectiveness besides book sales. Tim Baker and Chris Barili both put their faith in hard work and persistance, regardless of the marketing methods you chose.

 

 

 

 

 

 

 

 

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Book Marketing – What Works? (Part 7): Interview with author DeAnna Knippling

DeAnna Knippling and Books

Welcome to the final interview in my Book Marketing – What Works? series, here on Writing to be Read. So far, we’ve heard from independent authors Cynthia Vespia on face-to-face marketing vs. digital marketing, Tim Baker on branding, Amy Cecil on street teams and social media marketing, and traditionally published YA author Jordan Elizabeth with an altogether different approach to street teams. We’ve also heard from authors who have published both independently and traditionally, Mark Todd and Kym O’Connell Todd on blogging as a marketing strategy, and Chris Barili weighed in on social media marketing and Amazon KDP. It seems no matter which way an author goes in today’s publishing arena, they are going to be responsible for the majority of marketing and promotion for their book.

In my final interview today, I’ll be talking with independent author, DeAnna Knippling, who has created her own brand and press to publish her books under. DeAnna is a talented lady and multigenre author, who not only publishes her own books, but freelances as a ghostwriter, as well. I’ve had the pleasure of reviewing three of her wonderful books, How Smoke Got Out of the Chimneys, Clockwork Alice, and Something Borrowed, Something Blue. DeAnna also shared with my readers in an earlier interview how she came about creating her own press to publish her books under. Today she shares with us a little about her book marketing experiences and talks about free promotions.

Kaye: How do you measure which marketing strategies are effective?

DeAnna: The ultimate proof is whether sales go up and stay better than they were before for a while. I tried a bunch of things that did well for a brief burst but left me no better off than I was before; I’m starting to be choosier about what strategies I stick with because of it.

Kaye: These days, reviews are a valuable marketing tool. What is the most effective way you’ve found to bring in reviews for your books? How much effect have reviews had for you?

DeAnna: Right now, I have an Advanced Readers’ Copy list that works better than other things that I’ve tried.  That is, if you’re willing to be a guinea pig, I’m willing to send you free books.

I started looking at who was reviewing my books on Goodreads earlier in the year and went, “Holy crap, I have readers who read 50+ different books a week and review all of them.”  I’m not joking. I call them super-readers…I started thinking about what I could do to attract more of those super-readers, and this is one of the techniques that I’m trying.  We’ll see if the others work; most of my ideas have to happen down the road a bit.

As far as the effect reviews have had for me, I had the good luck a while back to be riding near the top of a couple of the Amazon lists I was in while reviews were actually coming in (and while I was obsessively hitting the refresh button on Kindle Direct Publishing and the Amazon sales page).  Overall rankings went up by like 50 points an hour after the first review went live, even though only like one or two additional sales rolled in.  Reviews don’t always have such a measurable effect, but it was a blast to see at the time.  Also, when someone emails you off an ARC and tells you that you’re becoming one of their favorite writers ever and their review is up now, it really encourages you to keep going.

Kaye: You have used Instafreebie to promote your work. How does that work? How effective is it?

DeAnna: I think there are other resources about how to use Instafreebie that would work better than me trying to explain the basics in any kind of useful depth.  For the sake of the rest of the answer, though, I’ll sum up:  Instafreebie is a site where, for $20 a month, they host your ebooks and collect potential readers’ emails (for which the readers receive a free copy of the ebook).  You can boost the number of eyes on your book by joining group emails/group promotions, separate from Instafreebie.

It worked well for me, but I got in at exactly the right moment:  enough writers were participating in group promotions that the book giveaways hit a lot of new readers, and readers weren’t burned out with ereaders full of free books yet.  I added more emails than I knew what to do with and ended up costing myself a lot of money on MailChimp.  I actually had to cut some emails off the list–people who weren’t opening my newsletters. (I even got some responses back from MailChimp saying I had been reported as spam a couple of times and that the person hadn’t signed up for the list–not true; they had just signed up for so many lists that they had no memory of mine whatsoever).

Instafreebie allowed me to build up enough readers that I was able to put together an ARC list and to connect with some amazing readers that I wouldn’t have otherwise reached.  However, I’m not paying for Instafreebie any longer.  I don’t know how it’s going now; I just know that the flood of new newsletter readers who may or may not ever read my book was more than I could deal with.  Maybe when I get a better sense of how to market via my newsletter, I’ll try it again.

Sometimes you pounce on marketing opportunities.  The cost/benefit analysis on marketing shifts constantly.  “What works today won’t work six months from now” is kind of an ebook marketing truism.

That being said, no quick-response marketing strategy will work if you don’t have the basics covered, like having an updated website and a newsletter and a way for your readers to find your books and to contact you or connect with you.  There’s a lot of passive marketing stuff that supports the big, quick-turnaround experiments like Instafreebie.  Otherwise the readers fall through the cracks and disappear after they get their free ebook or whatever.

Kaye: A lot of authors today offer their work for free, or do limited free promotions. I’ve never really understood this. How does giving away your work pay off?

DeAnna: I think it depends on how you see readers, which is not to say that one way is better than another.  I mean, I know people who swear that giving away books for free will be the death of a career.  But I just can’t see giving away free ebooks as dooming me to failure per se, any more than you can see it the other way.

I see obtaining a loyal reader as an investment.  I want them to read my work and love it so much that they pass it on to someone else.  I’m willing to invest a free ebook or ten to see whether I can flip them to loyal readers.  If yes, YAY.  If not, it’s a sign that I need to work harder and keep learning.  I don’t write irresistibly good fiction yet.  I’m working on it.  Oftentimes, the people who are buying my books are people who are on my ARC list, who already have the free ebook in hand, and want to help support me.  I know, because they care enough to email me about it.  I tear up every time.

Maybe when I write fiction that I know people can’t resist, I’ll restrict my opportunities for free stuff.  I have already done that a bit.  For example, I no longer give away books for free per se.  I want an opportunity to keep reminding the reader I exist via newsletters or whatever–I want the opportunity to try to win them over.

Kaye: What other marketing strategies have you employed? Which ones worked for you?

DeAnna: I’ve tried a lot of things, and most of them are irrelevant at this point–we’re past the six-month mark.  What it comes back to:  your readers are your boss.  Write a lot.  Write better every time.  Stay in contact.  Don’t work for the jerky boss, work for the one who appreciates your work.  Keep your information updated.  Be a person, not a marketing machine.  Say please and thank you.  When you reach out to new readers, treat it like a job interview.  Keep your eye open for ways to go a little bit above and beyond.  Keep your eye open for ways to team up with bloggers, reviewers, other writers, and readers.  When you’re selling a book, sell the book–describe your book in a way that makes somebody drool, instead of saying things like, “I have a new release, check it out LOL.”  Investigate why people like what you write, how you make them feel when you’re at the top of your game, and sell that.  Be ready to pounce on opportunities, and learn from train wrecks so you can pounce on fewer train wrecks.

Marketing is hard.  It takes time and respect.

Kaye: What works best to sell books for you, as far as marketing goes?

DeAnna: Staying honest with myself and writing the books that are in me, and not the books I think should be in me.  I had to look at myself and go, “I write hipster pulp.  I write trope-filled popular fiction stories with quality ingredients, decent technique, a few original weird touches here and there (the equivalent of sriracha mayo on a juicy burger, I guess), and with a bit of ironic perspective and humor.”  Suddenly, voila, I had more sales.

More seriously, though, knowing yourself and your work on this level is sometimes known as “branding.”  The description is a bit facetious, but…well, it’s not exactly wrong, either.

I know what writers are looking for is a magic button to make their books take off in the market, but there isn’t one.  What you want to be able to do is repeat success and learn from failure.  Don’t be the person who writes one book (or one trilogy) that takes off and who then cannot repeat that success or in fact finish another book at all, ever.  Don’t be the person who burns out on writing because of all the marketing you have to do.  Do what it takes to stay in love with writing first and foremost, experiment with different techniques, and be prepared to fail on a regular basis.  Try to fail in a different way each time.

Also, if you can write porn, do that.  It sells really well.

Kaye: What’s your favorite social media site for promotion? Why?

DeAnna: Purely for promotion, as opposed to staying in contact with people?  Probably Goodreads.  Highest proportion of dedicated readers and super-readers.  Lots of great data, too, if you poke around a bit and make a few inferences.

Kaye: What advice do you have for authors who are trying to get their work out there?

DeAnna: Don’t blame the readers.  If your ads don’t work, if nobody shares your posts, if nobody wants to review your book, if nobody gushes over your cover, etc., etc.  Don’t blame the readers.

I want  to thank DeAnna for taking the time to answer all my questions. It’s evident by her answers that she’s put in the time, both in writing and marketing, and it’s wonderful that she is willing to share with us here on Writing to be Read. You can learn more about DeAnna’s books at Wonderland Press.

This is the last of my interviews for this series, but be sure to drop by next week to take a look at my conclusions in the last post for Book Marketing – What Works?.

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“Bait”: A YA Supernatural Romance Even Death Can’t Kill

Bait

Fans of werewolves, vampires, ghosts and ghouls alike will enjoy this tale of vampire and monster hunters. Bait is the first novel in author Kasi Blake’s Order of the Spirit Realm series, which promises to be full of surprises. Certainly, this first book was filled with them.

Nothing is as it seems, including Bay Lee’s life, which is all one big lie.  No one can know that she is a Van Helsing. Or is she? And she has a strange, unexplainable aversion to rock star Tyler Beck, even when he appears in her bedroom after his death. The rock star she thought she hated turns out to be the hunter that she loves. Whether he is Tyler Beck, or Nick Gallo, Bay Lee’s love for him overrides all, including her quest to become the best hunter ever to attend the Van Helsing school and avenge her parents’ deaths, and the prophecy that says that together they will cause the end of the world. Will Bay Lee be able to handle the truth when she learns she isn’t who she always thought she was?

This is an entertaining story that leaves room for to be carried on with the series. The only criticism I have is that there is a lot of head hopping, and abrupt scene changes, leaving the reader trying to figure out what’s happened. This is one of my pet peeves, so it really bothered me, especially when it occured in spots where I was really getting into the flow of story. For me, it was a real problem that detracted from my enjoyment of the tale.

The story itself is great, highly entertaining, but the unsuspected switches are distracting, pulling the reader out of the story each time. Overall, I can only give Bait three quills.

Three Quills3

Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.

 


Book Marketing – What Works? (Part 6): Interview with author Chris Barili

Barili and Books

In Part 1, of Book Marketing – What Works?, dark fantasy author, Cynthia Vespia, shared her insights in social media vs. face-to-face marketing, and we heard from co-authors Mark Todd and Kym O’Connell Todd in Part 2. We’ve also about how they launched a digital media marketing strategy which they’ve found to be effective. YA author Jordan Elizabeth talked about her street team and social media marketing experiences in Part 3, and in Part 4, author Tim Baker talked about branding.

Today, I have the privilege of talking with my friend and cohort, author Chris Barili. I have reviewed all of his books here, on Writing to be Read: The Hell’s Butcher series and it’s prequel, Guilty, and his paranormal romance, Smothered. As a hybrid author, Chris walks both sides of the publishing line with works published independently, as well as a work published with a traditional publisher. Like many of today’s authors, Chris may be the picture of the prototype for the author of the future. Many authors who have been traditionally published successfully are now looking at the independent publishing route, because authors still left with bearing the bulk of the marketing and promotional burden.

Unlike the enthusiasm of last week’s guest, contemporary and historical romance author Amy Cecil for social media marketing strategies in Part 5, Chris doesn’t find it very productive, but I’ll let him tell you about that.

Kaye: Would you share the story of your own publishing journey?

Chris: I am a hybrid author, so I have two stories. The first is my traditional publishing journey with Smothered as B.T. Clearwater. That book was my MFA thesis, and when I finished it, I didn’t know what to do with it. Got no replies from a couple of major romance publishers, so when Winlock/Permuted press held a contest for their new supernatural romance line, I entered and I won! About four months later, the e-book hit the virtual world, and this past July, Simon and Shuster did a limited print run of 450 copies.
The second story is my self-publishing journey with the Hell’s Butcher series of novellas. I wrote Guilty, the pre-quel, as an assignment for my MFA, and submitted it to a themed anthology. While the editor praised the story, it didn’t quite fit their antho’s theme, so it was rejected. And rejected. And so on, until I finally got the idea to write a novella series based on Frank becoming Hell’s Marshal. Knowing there wasn’t much of market for novellas, and that weird westerns a smaller market anyway, I decided to self-publish. That meant hiring a professional editor, a cover artist, and a formatter, but I did it! There are three books in the series and more to come!

Kaye: What’s something most readers would never guess about you?

Chris: Readers of Smothered might not guess that I’m a guy? LOL. I think most wouldn’t guess that I have Parkinson’s Disease, as I try hard not to mention it in my writing. I do slip in the occasional hand tremor or other symptom, but I don’t mention the disease itself.

Kaye: You recently ran a free promotion, where you offered Guilty for free for a limited time. I’ve often wondered about the logic behind that type of thing. How does offering your book for free help increase book sales? Or does it?

Chris: I offered Guilty for free in hopes of pulling readers into the series, so they’d buy books one and two. Did it work? I don’t think so. I gave away something like 55 or 56 free copies of the book, and sold 13 paid copies. And while sales have been steady since then, I don’t think the free giveaway had anything to do with that.

Kaye: You’ve participated in book release events on Facebook. How did that work for you?

Chris: Not a fan. I have yet to see significant sales tied to online functions like that for any of my books. However, I know authors who swear by Facebook promos like blog takeovers, release parties, and so on. Maybe I’m just doing it wrong, but they never work for me.

Kaye: What works best to sell books for you, as far as marketing goes?

Chris: Hard f**king work. My highest paid sales month was October of 2016, when my good friend Amity Green and I decided to have a contest and see who could sell more books by Halloween. We used Amazon marketing campaigns, Facebook boosted posts, and our own social medial blitzes. We were pimping and fluffing and promoting our books like crazy. She ended up beating me by six copies, but that remains the most lucrative sales month for me, and I believe it is for her, as well. Problem is, you can’t maintain that pace of advertising for long, if you have a job/life.

Kaye: You have a traditional publisher for Smothered. How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your book in comparison with what you do for your Hell’s Butcher series, which you self-published?

Chris: A little marketing. Winlock/Permuted had me do a blog, which I need to resume, and they tasked me with finding podcasts and reviewers. I’m still working on both of those items. For Hell’s Butcher books, I do it all. I pay for the cover, the editing, the formatting. All of it.

Kaye: Do you participate in KDP Select on Amazon? One of the requirements for the KDP Select platform is that you must agree not to use any other platforms, giving Amazon the exclusive. Do you feel this program is conducive to selling books?

Chris: I do for now, but I am dropping it as soon as Guilty is through it at the end of October. I don’t see a benefit. I’m getting it out there on Barnes and Noble, Kobo, and so on.

Kaye: What do you do for cover art on our self-published books? DIY, or hired out, or cookie cutter prefab?

Chris: I contract Michelle Johnson of Blue Sky Design. Look her up on Facebook. She offers a deal where she does the e-book cover, paperback wrap for Createspace, Facebook cover and profile, and Twitter cover and profile at a reasonable price.

Kaye: What do you see as the pros and cons of independent vs. traditional publishing?

Chris: Independent gives you more control, but requires a lot more work and usually won’t sell as well. Traditional is less work, but you also have less control and make much lower royalties.

Kaye: What’s the best piece of advice you were ever given?

Chris: Self-publish and go tradition. Hybrid is the future of authorship.

Kaye: Besides writing, what are your favorite things to do?

Chris: I am an avid mountain biker, and I do martial arts, both of which are fun and help me fight my disease. I also like to read, of course.

I want to thank Chris for being here with us on Writing to be Read and sharing his thoughts on marketing from both sides, independent and traditionally published. If you’d like to know more about Chris Barili, B.T.Clearwater or his books, visit his Amazon Author Page.

Be sure and catch Book Marketing – What Works? next week, when independent author DeAnna Knippling will share which marketing strategies have worked for her.

 

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Book Marketing – What Works? (Part 5): Interview with Romance Author Amy Cecil

Amy Cecil and Books

So far in this Book Marketing – What Works? series we’ve heard about: social media marketing vs. face-to-face marketing methods form dark fantasy author, Cynthia Vespia in Part 1; digital marketing strategies from co-authors Mark Todd and Kym O’Connell Todd in Part 2; social media marketing and street teams for reviews from YA author Jordan Elizabeth in Part 3; and branding and free promotions from author Tim Baker in Part 4.

Today, I’m pleased to bring you a chat with contemporary and historical romance author Amy Cecil, who is a self-published author, who uses book blog tours and street teams to promote her work. I met Amy when I interviewed her for her book blog tour through Full Moon Bites Promotions for the release of the second book in her Knights of Silence MC series, Ice on Fire. So, without further ado, please welcome Amy Cecil.

Kaye: In addition to your Knights of Silence MC contemporary romance series, you write historical romance. Would you like to talk about those books a little?

Amy: Of course I would!  I have two historical romance novels published that are variations of Jane Austen’s Pride & Prejudice.  You know, the kind of stories that you always wonder, “what if?”  Well I did and I decided to create my own “what if” story in Jane Austen’s world.  I am currently working on a third historical romance, also a Jane Austen variation, titled On Stranger Prides.

Kaye: What made you decide self-publish?

Amy: At first, I really didn’t have a choice.  The publishing companies that I originally contacted were not interested or were not taking new authors at that time.  I didn’t know that self-publishing was an option until I did some research.  Self-publishing was the only chance I had to get my stories out there.  I have no complaints with the self-publishing world, but I do believe it requires a lot more work on the part of the author.

Kaye: How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your books?

Amy: Originally, I did everything myself.  But as I got savvier, I have since hired a professional editor and cover designer both with Creative Digital Studios. And marketing, well, I never did anything in the early days.  I never realized how important it was until I decided to hire a PA.

Kaye: How much work do you contract out? Book Covers? Editing? Marketing? Etc…?

Amy: Creative Digital Studios does all my promotional materials, however I may do a teaser or two myself.  My two PA’s Alicia Freeman and Monica Diane do all my marketing and promoting.  I do a little myself when I am not trying to meet writing deadlines.

Kaye: How do you feel about the marketing tasks you have to do? Do you embrace them or loath them? Why?

Amy: That’s a trick question.  LOL… I’m just kidding.  Sometimes I am all excited about doing some marketing of my books, other times not so much.  It really all depends on my mood and what else I have to do.

Kaye: You and I met through Full Moon Bites Promotions, when they hosted your book blog tour for Ice on Fire. For that tour I did a review of your book and we did an author interview. Is that the first book blog tour you’ve done? What kind of results did you see from it? Was there a rise in sales? Do you feel it was a successful marketing venture?

Amy: It was the first blog tour I have ever done – and I assure you, I will not release another book again without one.  I really can’t say that I saw a rise in sales, but what I did see was my new release ALL OVER SOCIAL MEDIA!  And if I saw it, then I am sure millions of others saw it.  So, yes, I feel it was completely successful.

Kaye: You recently did your first book signing at Barnes & Noble. How did that go? How successful do you feel that was, as a marketing strategy?

Amy: That was freaking awesome!  For an indie author like myself to actually get into a major bookstore is huge!  I met a lot of great people that day, including the B&N staff.  On the marketing end, I believe it was very successful.  It’s definitely opened up a lot of doors for me.

Kaye: You have a street team who help you promote your work, Amy’s Amazing Street Girls. Can you talk a little about what your street team does and how you build a street team?

Amy: I can definitely talk about my street team, but a little – not so much!  My street team is amazing!!  I didn’t realize when we named it Amy’s Amazing Street Girls, that I would continually use the word “amazing” to describe them.

This team is my safe zone.  I go to my team when I need someone to bounce ideas off or to get me through a rough writing patch.  When I need something shared or a contest voted on I can always count on my team.  I host several giveaways in my team and we even have a weekly SWAG giveaway that we do.  They help me promote my books everyday.

In return, we (my PA’s and I) entertain them.  There is activity in this group every single day.  Some days are themed others are not, but we have a lot of fun with whatever we happen to be doing on that particular day. We currently have over 470 members and we add new members every day.  Just to show how much I love my street team, my latest release, Ice on Fire is dedicated to them.

Kaye: You have a P.A. who helps promote your work, too. How much of a help in your marketing is this?

Amy: No, I don’t have a PA – I have two, Alicia Freeman and Monica Diane.  These ladies are my biggest support in all aspects of writing.  They promote my stuff, they run my street team, they do Author Takeover Events – they do everything.  I would be lost with them and still don’t know how I survived as an author before them.

Kaye: Do you pay your P.A.s or your street team?

Amy: I do pay my pa’s, but not members of the street team.

Kaye: So what is involved in building a street team?

Amy: I believe that you need to constantly be recruiting new members – keep them engaged daily and offer lots of perks for them to be a member of the team.  My PA’s have worked really hard in building the team and I am just along for the ride.  LOL.

Kaye: You promote a lot on social media, including book release parties and the like. How effective do you find social media marketing to be? Do you feel they increase your sales or are the biggest benefits in gaining new followers?

Amy: I’m not really sure if social media has increased my sales, as I believe people are buying books like they used to.  Indie authors have got them self in rut by giving away free books that I believe a lot of people on social media are looking for the freebie. But on the flip side of that, social media has definitely given me exposure. To me, the exposure outweighs the sales because I am a firm believer that eventually that exposure will lead to more sales.

Kaye: What other marketing strategies have you used?

Amy: I have done Facebook, Goodreads and Amazon ads and giveaways.  I have also done advertising in Inks and Scratches magazine and have attended several signing events.

Kaye: What would you say works best to sell books, as far as marketing goes?

Amy: Me.  I know that sounds odd, but I find that I sell more books if I am physically in front of the person telling them about my book.  I have done a lot of signings this year and that face-to-face contact between me and the reader makes a huge difference.

Kaye: What advice would you give to new authors trying to get their work out there?

Amy: Don’t be afraid to spend some money.  First and foremost hire a good cover designer and editor.  It is so worth it in the end.  And definitely hire a PA!  Their rates are reasonable and their value is priceless!

Thank you so much Kaye Lynne!

No thank you Amy, for joining us on Writing to be Read, not once, but twice. And thanks for sharing some of your marketing experiences with us. If you’d like to learn more about Amy or her books, visit her Amazon Author Page, her Goodreads Author Page, or her website.

Don’t miss next week, when my guest will be hybrid author, Chris Barili in Part 6 of the Book Marketing – What Works? series. If you don’t know what a hybrid author is, you’ll have to check back in to find out.

 

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Book Marketing – What Works? (Part 4): Interview with author Tim Baker

Blindogg Books

So far, in this Book Marketing – What Works? series, we’ve heard from speculative fiction author Cynthia Vespia in Part 1, who does all of her own marketing; taken a look at Mark Todd and Kym O’Connell Todd’s online marketing strategies in Part 2; and glimpsed the value of paid advertising with YA author Jordan Elizabeth in Part 3, whose street team was pivotal in getting reviews for her books. This week, we’ll take a look at branding with an author who has developed a brand of his own for his books, Tim Baker.

Tim and I have been acquainted for several years now. He’s a talented writer, whose books are fun and entertaining. I’ve reviewed most of his books at one time or another: Water Hazard, No Good Deed, Backseat to Justice, Full Circle, Pump It Up, Living the Dream, Eyewitness Blues, and Unfinished BusinessTim also weighed in on my Pros and Cons of Traditional vs. Independent vs. Self-Publishing series, where he heralded the advantages of self-publishing. Today he’ll talk a little about branding and about the effectiveness of free promotions.

Kaye: How long have you been writing and publishing your own books?

Tim: My first seven books were published by small press publishers. I decided to publish under my own brand (Blindogg Books) with the release of Full Circle in 2015. Since then I have released one other novel (Blood in the Water) and a collection of short stories (Path of a Bullet).

Kaye: You talk about creating your own brand. Of course, I knew about BlindoggBooks, but we hear about brands all the time. Can you elaborate and explain what it takes to create a brand, and what the advantages are with having your own brand?

Tim: I doubt that the way I created my brand is textbook, but here it is…

At some point between my first and second novel I thought it would be a good idea to have a website. My first attempt was rudimentary at best, but it served the purpose.

While creating it I decided I didn’t want to use my name as the headline. Several years earlier I had doodled an image of a dog wearing dark glasses (a blind dog – more on that story can be found here – https://blindoggbooks.wordpress.com/2012/08/14/is-your-dog-really-blind/ ). So from that point forward Blindogg Books became my brand name…the next step was getting it out there.

I put the doodle on everything…my website, my facebook page all of my social media accounts, book marks, and all sorts of paraphernalia which I would give away at signings and anywhere else I could.

Before long my blind dog was very popular and people recognized it – which I think is the desired result – right?!

As far as advantages, I guess I subconsciously followed the lead of many big name companies who have a recognizable logo. People may not always remember my name, but they always remember the blind dog!

As I’ve said before, my marketing tactics are strictly “learn as I go” – and so far it’s working for me, so I’ll just keep plugging along. I tweek things here and there, but I don’t see myself getting rid of my brand name.

Kaye: What made you decide to go with self-publishing?

Tim: There were two main reasons: Cost and Control.

Using a small press publisher is not free…and it’s usually not cheap. The cost of buying a batch of ISBNs and paying somebody to format the book for kindle and paperback saves me hundreds of dollars with each release.

Self publishing (I actually prefer the term independent publishing) also allows me to have much more control over when my book is released, etc.

Kaye: How many books have you published to date?

Tim: Nobody told me there would be math in this interview!!

So far I have published nine novels, one collection of short stories and two novellas. My tenth novel (24 Minutes) is scheduled to be released in the fall of 2017.

Kaye: What is the biggest challenge of being a writer today?

Tim: This is a tricky question, because it will vary from writer to writer…JK Rowlings’ biggest challenge is probably how to spend her money, while mine is trying to find enough time to write, publish and market my books while working a full time job and trying to have a social life.

Kaye: You’ve come up with some great titles. How do you decide the titles for your books? Where does the title come in the process for you?

Tim: I try to pick a title that does a few things at once…I want it to intrigue the potential reader (very important), I want it to fit the story without giving too much away, and I want it to be catchy. It isn’t always easy, and I usually go through more than one idea. The final title will usually come to me when I’m nearly done with the first draft – although there have been a couple of books where I had the title before I started writing (Full Circle and Backseat to Justice).

Kaye: Do you do any kind of free promotions, where you offer your books for free? If so, how does that work for you?

Tim: Yes. I often offer titles for free download (usually around the release of a new title in order to stimulate a little buzz for the new one) and they always work extremely well. I do giveaways on Goodreads, which also helps to get my name out there. I also give away paperbacks quite frequently. For the amount of money a paperback costs me (usually around $4) I find it’s highly effective to give one to a new reader…it almost always leads them to purchase other titles. We all know the value of word-of-mouth advertising, and giving somebody a free book (which, hopefully, they will enjoy) is a great way to get some. Of course it is much easier for me to give books away now that I have 13 titles under my belt. Back in the day, when I only had two or three, I didn’t feel as though it was as beneficial since I had to give away one book in order to get people to (possibly) buy the other two.

Kaye: Do you participate in KDP Select on Amazon? Do you feel this program is conducive to selling books?

Tim: Yes, I do. As to whether it is conducive to selling books, I really don’t know. KDP allows you to do giveaways, so in that respect the answer would be yes. However, once you sign on to KDP you agree not to sell your books on any other venues (other than live book signings and such) which is somewhat counterproductive as far as selling a larger quantity of books. In all honesty, even though I’ve been selling books for nearly ten years, I still don’t know what works best. If I did I’d have a yacht by now!

Kaye: What works best to sell books for you, as far as marketing goes?

Tim: I don’t think there is one method or specific act that works best…I believe the best marketing tactic is to be consistent, relentless and tenacious. Marketing (to me) isn’t a part time job – it’s a non-stop effort. I often tell people that for every hour I spend writing, I usually put in three or four marketing. This could involve anything from social media posts to handing out bookmarks. I’ve tried a thousand different things and it isn’t one or two of them that made a difference, it was the continual act of doing it.

Kaye: How much work do you contract out? Book Covers? Editing? Marketing? Etc…?

Tim: I contract editing, formatting and cover art. Marketing I do myself, because I have yet to find a so-called marketing expert who will either charge me based on the level of success of their campaign (e.g. work on commission) or give me some sort of a guarantee before I pay them. If you send me an email stating you are the latest and greatest book marketer – I think you ought to back it up, rather than back-pedal with inane statements like “Well, there are no guarantees in marketing.”

Kaye: What do you do for cover art? DIY, or hired out, or cookie cutter prefab?

Tim: I always contract it out, and for the most part I use one particular artist (I call her my cover girl!) I will gladly give her contact info to anybody interested.

Kaye: If writing suddenly made you rich and famous, what would you do?

Tim: I would;

  1. Quit my day job
  2. Buy a yacht
  3. Write more books
  4. Donate large sums of money to organizations that support human rights and animal rights
  5. Hire the surviving members of Led Zeppelin to play at my next birthday party.

(in that order!)

Kaye: What is the one thing in your writing career that is the most unusual or unique thing you’ve done so far?

Tim: Interesting question…After careful consideration I’d have to say that the most unusual thing I’ve done as a writer happened when I was writing my sixth novel, Unfinished Business. Research is part of an author’s life, to varying degrees, and my research for Unfinished Business was a bit unusual. The book is about a woman named Meg, a mortician who somehow inherits the task of carrying out the last thoughts of the bodies she embalms. In order to make the book as true to life as possible I interviewed a mortician friend of mine (whose name also happens to be Meg – coincidence? You decide!). So for over three hours I asked questions and learned more than I ever thought I would want to know about the preparation of corpses for funerals, and the life of a mortician.

I’d call that unusual and unique!

I want to thank Tim for joining us today to share his experiences and marketing advice. If  you’d like to know more about Tim Baker or his books, check out his blindoggbooks blog, or visit his website, or his Goodreads author page. You can also find him on his Facebook Fan Page or Twitter: @blindoggbooks. Watch for my review of Tim’s latest book, 24 Minutes, which will be out the end of October or early November.

I hope you’ll join us next week, when we talk with romance author Amy Cecil, who launches her marketing strategies on social media and uses a P.A. and a street team in Part 5 of Book Marketing – What Works?.

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An Excerpt from “Eternally Yours: Bloodlines” by Scerina Elizabeth

Yours Banner

This is not the first time this author has appeared on Writing to be Read as a part of a book tour. At the end of July I had the pleasure of interviewing Scerina Elizabeth as a part of her tour for Nocturnia and Spellbound. Today’s post is a part of the Full Moon Bites book blog tour for her most recent releases, Eternally Yours and Fangalicious Divas, with an excerpt from Ms. Elizabeth’s erotica vampire romance novel, Eternally Yours: Bloodlines. The content may be adult in nature, so this post is for those eighteen and over only.

Unlike my book reviews, where I tell you what I think and rate the work for you, an excerpt speaks for itself and lets the readers decide. So, without further ado…

We all looked at each other, waiting for either Chloe or William to explain it all. It was Chloe who started.

“We had been working for your grandmother for over ten years. I was her housekeeper while William was the groundskeeper. We were the ones who managed the estate when your grandmother fell ill and was unable to handle things on her own. She was a beautiful woman who was the sweetest thing and very generous. She allowed us to live on the estate just above the horse stables. When she was in the last stages of her illness, she told us all about you and your whereabouts. She also told us about your dark family secret which she instructed us to tell you about once you arrived.”

She continued, “Your dark family secret is something you would not believe so for you to truly believe and understand, we must show you.” As she said that, she got up and waited for us by the door that led down to the cellar.

We all followed her down to the cellar where she stood in front of a steel sliding door that was padlocked and chained where she asked me for the keys. Expertly she rifled through the keys to the right one, unlocked the padlock and pulled the chain from the doors. She tossed the chains to the side and stuck the padlock in her pocket. Both she and William pulled the heavy sliding door open. There in front of us was another set of stairs made of stone that looked much older than the house itself. She lit a torch on the wall. Once there was light and we could see better into the stairwell, it looked like something that you would find back in medieval times, like an old dungeon or something. The smell was stale and musty. You could tell no one had been down here in years. She led us down to the lower level of the cellar where at the bottom of the stairs was another heavy, steel, sliding door – chained and padlocked like the one upstairs. She opened the door as she had done before, she knew exactly what she was doing which washed away any doubt I may have had of her. She seemed to know her way around this house and knew much about my family.

The inner room lit up as soon as the doors opened. It looked like a mausoleum, very sterile and white with hints of gold and silver here and there. In the heart of the room, were three white marble slabs and on top of each slab was a coffin.

The one in the middle was an enormous gold coffin with a massive silver crucifix was inlaid with rubies and diamonds in the center of it. Along the sides were more precious gems and it had detailed artwork covering it. It was gorgeous.

The two smaller coffins were bronze with smaller gold crucifixes covered in emeralds and diamonds on them. Just like the center coffin, the two smaller ones had gorgeous detailed artwork.

At the very front of the room in the center, were two silver columns that looked like a doorway. I figured it was mere decorations since two silver columns were not only covered in detailed artwork but more precious gems and diamonds. Not paying much attention and figuring it was just a decoration, I continued to take in the room. It was a family mausoleum clearly and I could understand in a sense why the dark family secret would be kept down here but what I still didn’t understand was – what was it? I was just about to find out because William began to speak.

“What lies in these coffins is your family’s dark secret. From generation to generation your family has watched over and protected the contents of these three coffins. In the center lies your great-great-grandfather Jacob LaBau and in the two smaller coffins lies your great-grandaunts Latrelle & Charlamaine LaBau.

Now what am about to tell you, you will have trouble believing and you might want to have a seat for this next part.” He gestured towards a marble bench on the side of the room and we did as he said.

Scerina Elizabeth