Social media is great. Or is it? From a writer’s perspective, maybe a little of both. On the one hand, promotion on social media can and often does bring readers to your blog, or book, or article, or whatever you are promoting. Some sites are more helpful than others in this regard. There is no doubt that social media promotion draws attention, but then you have to figure out the other side of the equation.
Promotion on social media takes a lot of time. And I mean a lot of time. Think about it. First you have to share a link on your timeline, or page, or wall, or whatever. That doesn’t take long. But then you have to share it in groups, and for me, there are a lot of groups to share in. Okay, so after you’ve spent between thirty to forty-five minutes or even up to two hours, (depending on how fast your internet connection is operating, how fast the site you’re sharing on is operating, and how many groups you are sharing the post with), and the post is shared everywhere you wish to share it, you’re still not done.
No. Because you see, social media is set up for social networking. You don’t want to drop into each group and post your promotion, then go about your business. No. When you join a group, you are expected to participate, rather than just promote. If you want people to like, comment, or share your posts, you’ve got to do the same for them. That’s how social networking works. And let me tell you, it is easy to get caught up thanking folks for liking or sharing your posts, responding to comments on your posts and liking, commenting on and sharing the posts of others, and before you know it, several hours have elapsed. This part of networking needs to be done each day, even when you don’t have any promotional posts to make.
So, now consider that I spend up to two hours promotion, two or three times a week, which is what I do for Writing to be Read. You need to socialize daily. I try limiting myself to one hour of socializing online on days I’m not promoting, so I can promote my work, but not appear to be a self-absorbed spammer. Just doing that adds up to ten hours a week.
Most recently, I participated in a Book Release Event on Facebook for the promotion of my recently released western, Delilah. I was one of many authors who did either half-hour or hour long takeover slots in a two night event. In a takeover slot, the author makes posts aimed at both promotion of their own book and entertainment in the form of silly, but fun, party games and giveaways. My investment was several hours in planning and preparation, plus one evening and a partial, and another afternoon responding to comments and contest wrap-up, and it’s yet to be seen if there will be a significant rise in sales which might be attributed to the event.
Of course, it isn’t just Delilah I must promote. I also promote my short story that I have on Amazon, Last Call, and writing that I have in online publications such as Across the Margin and Zetetic: A Record of Unusual Inquiry. And of course, I spend a good deal of time promoting this blog, Writing to be Read. It’s not that I don’t like social media promotion. It allows me to interact with my readers others in the business, and I truly do enjoy that, but it takes a lot of time. That’s time that is not spent writing.
Promotion is a necessary evil to me, and it must be done on top of writing queries and cover letters and submitting completed novels to publishers or agents, and articles, stories and poetry to the publications they might appear in, checking and responding to emails, searching the web and applying for freelance jobs, in addition to holding’s down a full-time day job. And then, I have to find time to live some resemblance of a life. Oh yeah, and somewhere in there, I have to actually sit down and write, both for my freelance jobs and my own stuff, for blog and for sale. And I must find time to read the books I review. So, you see than ten hours a week can be tough.
This isn’t the first time I’ve brought this subject up. In Today’s Authors Wear Many Hats, which I posted back in October, I wrote about the different roles an author must play and how they’ve expanded because of the digital age and the rising trends in self-publishing. Promotion and marketing are just two of those hats, but they’re important ones. Most of us are among the starving artists, and can’t afford to hire someone to do it for us, or spend a lot of money boosting posts to reach more people, and social media is an avenue of promotion which is free, or at least fairly inexpensive.
Bottom line – Promotion and marketing do require that we spend at least a minimal amount of time on them, but as writers, it’s a necessary part of the job. Like the artist, who must sell her own paintings, or convince a gallery owner to display her wares, we must peddle our creations, whether we publish them ourselves, or are picked up by a small press or traditional publisher. And social media is a big part of that in today’s market. Social media drives traffic, and we need traffic, because traffic leads to sales, at least theoretically.
The God Complex vs. Non-Literary Sources of Entertainment
by Jeff Bowles
The written word is dying. You know it, I know it, and so does anyone else who’s taken a serious look at book sales in the last twenty-five years. Academics and the literary elite have been decrying this death for some time. Growing up in the 90s, I was told again and again my generation represented a kind of last ditch effort to save literacy before it was too late.
Does it have to be this way? Popular opinion would have you believe so. Then again, any form of creative expression that becomes less and less popular with each successive generation is doomed to fail at some point, right? Kids today. They’ve got myriad distractions. Movies, video games, the internet, comic books, television. The ones who grow up readers will probably stick with it. But young people without an inherent need to devour that latest giant book release tend to shy away from recreational reading their whole lives.
See, prose is a beautiful textual form, but it also requires the kind of attention span that went out of fashion with fax machines and cassette tapes. It requires imagination, particularly in regards to participation, and make no mistake, if you’re reading your favorite author, you’re a participant as much as a consumer.
I’ve often heard it said all great art forms thrive on limitations. Music, for instance, is built on sound, rhythm, aural evocation, but there is no visual component, and often when we listen to music, the absence of something interesting to look at often heightens the experience. Film, too. We have the visual, we have sound, but we cannot readily discern the thoughts, feeling, and motivations of the people onscreen; in other words, we can’t be inside their heads. Which is why world-class actors make all the difference. There’s an entire hidden world bubbling to the surface in great films, and our imaginations help complete the picture.
The written word is a lot like that, except that in a good piece of fiction, we may know the inner workings of our favorite characters. We just can’t see or hear them. A good book is a wonderful tool for sharpening the mind. As much as I like video games, movies, and comic books—and I do—they just aren’t as fulfilling on that level.
If you’re a fan of Science Fiction, Fantasy, and Horror, you should know your go-to genres have been coopted by video game developers and movie producers all over the world. They’ve taken the hallmarks and defining tropes you love and turned them into heightened visceral experiences that in the short term at least can blow even the best novels out of the water. I love reading about space pirates and interstellar imperial armadas. But somehow, when a PlayStation game puts a blaster rifle in my hand and lets me save the galaxy, it’s just too fulfilling a spectacle to ignore.
I’m 32 years old, which makes me a quote, unquote “older” Millennial. My generation takes a lot of guff out there, but no one can deny how skilled we are in the ways of media diversification. I have no problem switching between novels and games and comics and TV shows, because I know each unique format can render enjoyable stories. And that’s the thing, really. Stories are the key. We still love and crave them, spend a lot of time—too much time—in a kind of mad rush to consume them.
It’s just we’re less likely to turn to a good book to find them than Baby Boomers or even many Gen-Xers. The as-yet-unnamed generation coming up behind us is even less likely, and in fact, their concepts of good stories are even stranger, owing to the fact that many kids today worship YouTube and the limitless hysteria and disjointed infotainment it provides.
Oh sure, there may be a place for good books for years and years to come, but if you as a writer are in any way worried about their ultimate viability, might I recommend you study these other forms of entertainment and discover what makes them tick?
Are video games truly mindless? Or do they simply manage to capture the heat of battle like no other storytelling medium before? Are serialized “shared-universe” movie properties a waste of time, or are they the next step in branded and concise science-fictive intellectual properties?
I think we can make our prose more electric, our ideas bigger and harder to ignore. I think our fiction can be faster, more dangerous, put together like any good hybrid. Otherwise, I fear, we’re going to get out-shouted, the carnival barkers of a million different industries drowning out our unique voices one-by-one
I’ve dedicated by publishing history to this very principle, but I certainly understand the hesitancy I sense each time I tell fellow writers most of us aren’t ready for that kind of transition. Rather than allowing our favorite literary forms to die, we should encourage them to evolve. Ultimately, how many new fans a fresh-faced writer can hope to gain depends on the lengths he or she is willing to go to in an effort to stand out in the crowd.
By the way, the crowd in question? It’s full of billion-dollar storytelling giants, and the almighty dollar just ain’t what it once was. Hollywood still loves to adapt a book, though. Take my advice, folks. Write that which is entertaining enough to create and convert new book fans. The pool of international readers grows shallower every year. Let’s encourage more people to come take a swim, huh? Those who know more about Mario and Master Chief than Tolstoy or Shakespeare. It starts with you, dear writer. Just how damn entertaining can you be?
Interested in my writing? Check out my latest short story collection, Fear and Loathing in Las Cruces — https://www.amazon.com/Fear-Loathing-Las-Cruces-Stories-ebook/dp/B06XH2774F
YouTube’s Jeff Bowles Central: https://www.youtube.com/channel/UC6uMxedp3VxxUCS4zn3ulgQ
The exciting news this week is, Delilah is now available in digital format! It’s something I’ve been waiting for for quite a while, so of course, I am ecstatic. But, something many aspiring authors may not realize is that publication isn’t the end of the road. No, it’s actually just the beginning of a new chapter in the book of writing, this one titled Sell that Book.
For those of you who aren’t familiar with my road to publication, I started Delilah back in 2012, when I entered the M.F.A. in Creative Writing program at Western State Colorado University. The assignment given by my instructor, Russell Davis, was to write an excerpt in a genre outside our comfort zone. I was assigned to write in western genre, and low and behold, I found not only am I good at it, but I like writing western. Four years later, that small excerpt, grew into a 60,000 word western novel which I’ve been trying to find a publisher for over the past year.
You see, writing the book, while a great accomplishment unto itself, is only half the battle. It doesn’t do any good to write a story, if no one ever reads it. In order for that to happen, the book must be published, and while I could self-publish, (I had considered it), I held out hope of finding a publisher, and in the end my persistence paid off.
So, now that I got Delilah published, with the help of Dusty Saddles Publishing, I must get the word out through marketing and promotion. I must get people to read, and maybe more important, write reviews.
Reviews are where it’s at these days. According to Amazon, reviews are how you get your book promoted, and I just read somewhere that Amazon has recently increased the number of reviews needed for them to promote your book, from thirty-five to fifty or one hundred.
The question is, where do I get reviews from? Although I do honest reviews here, on Writing to be Read, I don’t know many other bloggers who do. So, it comes down to appealing to you, my readers, to buy Delilah, read it and then go onto Amazon and Goodreads, (Delilah will be listed there soon -another thing I still need to do), and leave a review.
If you are willing to go to the trouble of doing all that, I thank you, but I also ask that you leave a review that is honest. While I would love you to leave a review which sings Delilah’s praises, I want it only if it is heartfelt. If you see problems with my story, I need to know what they are, in order to improve my writing of future books, so I am asking for honest criticism, if you are kind enough to leave a review at all.
In the end, it’s up to you, the reader, how successful Delilah, or any book, will be. So, buy the books you want to read, (which I hope includes my debut novel), and be kind. Leave an honest review.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
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There are many measures of success, especially in writing. Readers may look at whether or not an author has made any of the best seller lists. Authors may look at the number of books published, or number of sales, or even positive reviews. For rising authors, who are trying to get a foot in the door, like me, finding a publisher willing to publish even one of your books may be all that is required to consider yourself a successful. That’s where I’m at right now, as I just signed a contract for my western novel Delilah. But the point is, that success is subjective and there are many different levels involved.
You can see what I mean. My little contract for Delilah wouldn’t be a big deal for someone like Stephen King or Anne Rice, who sell books faster than they can write them, but for little old me, it’s a very big deal, even though it isn’t with one of the big five major publishers and there is no advance that comes with it. Although those things would be nice, signing with my small independent publisher, Dusty Saddles, makes me feel plenty successful.
What’s great too, is that it doesn’t end there, because of those different levels I was talking about. Sure, I feel successful now, with book contract in hand. But, I also have a feeling of success when I check my blog stats and discover that my readers are increasing. I feel it every time one of my poems, or short stories is published. I felt it when I earned my M.F.A. in Creative Writing. I’ve no doubt I’ll feel it again if Delilah starts selling copies and I find people are reading it, or when the next book contract comes along, or if I sell a screenplay.
Success is what we, as writers, all strive for, although your definition of success may be just finishing the book. That was my definition while I was earning my M.F.A. in Creative Writing, but after completing two novels, working on both simultaneously, I know I can finish a book, so I’ve moved on to the next challenge. Selling the book, and now it looks like I have achieved that success, as well.
But we have to be careful not to want that success so bad that we allow ourselves to be taken. There are a lot of scammers out there, who will try to steal your book right out from under you. Although I was excited about being offered a contract, I didn’t just jump into heart first, but used my head and went over it with a magnifying glass, being on the look out for all the fine print. I questioned different clauses and negotiated on any that didn’t serve my best interests, until the publisher and I came to an agreement that was fair and served both our interests. Although having a knowledgeable attorney or agent look over all contracts is always recommended, as a striving artist, I had no access to that type of professionals, but I did have someone knowledgeable in the business look it over. He confirmed that I was reading it correctly and helped my identify a couple of problems with it. Fortunately, none of them were deal breakers and the publisher was willing to be flexible.
Now, I’m ready to embark on a new publishing adventure and looking forward to in anticipation. Signing the contract holds a certain level of success for me, but the next level of success may be just over the hill, so I must press forward. My readers can help by buying the book, because the ultimate goal for me is for people to read what I write, (and the money from the book sales will be nice, too). Of course, I’ll keep you updated as to when it will be out. After all, I strive to create Writing to be Read.
How do you measure your success?
Want to know more about Delilah? Visit my Delilah Facebook Page
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Writer’s Block vs. The God Complex
by Jeff Bowles
Traditionally, I’ve never been a fan of taking breaks from my writing. I’ve advocated others not break from theirs either, telling myself and the entire writing world to keep pushing no matter what the circumstances. I’m having to alter that perception somewhat. You see, life can and does get in the way at times, and I don’t think there’s any use denying it. Staying driven and defiant in the face of adversity is all well and good. But what about personal tragedy, financial setbacks, lingering doubts, bouts of depression?
In my life as a writer I’ve received well over 600 rejection slips. Trust me, I’ve counted them recently. That’s never been enough to put the nail in the coffin of my work ethic, but somehow when it comes to my life in disarray, a hard fight is just about the only kind I know. Sometimes existence is smooth and sometimes it’s bumpy, and after all, that which you leave behind is paramount. So working your butt off no matter what, creating stories, filling your hard drive with new material, it’s got to be a saving grace of some sort, hasn’t it?
Only I’m not a machine, and neither are you. If you prick us, do we not bleed? Here on Writing to be Read, we hand out a lot of pro tips and offer words of wisdom for writers just starting out. I’d like to give you your concept of the morning: forgiveness. As in self-forgiveness, the only kind no one ever wants to grant. It’s so very easy to pretend your problems don’t exist. Sometimes we don’t have a choice in the matter, and when life catches up to us, there can be a letdown in creativity.
Writing is a hard business to pursue day in and day out. Rather than being purely creative, it’s startlingly cerebral, which means those lovely brains of ours need to be in tip top shape if we’re going to create brilliant prose (which is always the goal, right?). The mind gets tired sometimes. What’s more, it’s far easier to produce another story when a deadline or paycheck is in play. But how do we put up with the work load when all guarantees of future success are null and void?
The answer is passion, I suppose, and a healthy dose of resolve. Discipline will get you to the finish line with startling regularity, but everyone gets burned-out sometimes, right? I would submit that what most people refer to as burnout is more attributable to depression. You’ve got to take care of yourself. Don’t ignore what your mind and body are screaming at you to acknowledge.
How do we refresh ourselves when we’re not in the mood to write? Creatively speaking—and this is just an example from my own experience—it’s always a good idea to have some kind of hobby or art project on the side. For instance, let’s say that 120,000 novel is really starting to drag you down ‘round about the 90,000 word mark. Why not go outside with a camera and begin a fun photography project? Or maybe pick up some paints and toss them at a canvas? Reading is also good, the kinds of stories you’ve always enjoyed most. Take a breather if you have to, though if I were you I’d narrow your daily word limits rather than abandoning your manuscript completely.
To be perfectly fair, I have never been great at refreshing myself in the middle of a long-haul project. The one thing that usually seems to work is finding escape in my words. Instead of viewing my writing as a crucible, I try to envision it as a form of therapy that allows me to escape my troubles and heal that which is damaged or broken. I don’t think this is easy for everyone to do, because the longer you’re at this thing, and the more life is stressing you out, the harder it is to view your writing in a positive light.
I know there will be plenty of writers out there who do not share my experience. After all, talent and depression don’t always go hand in hand, nor do they need to. But sometimes people go through bad months, bad years, and unless I miss my guess, during those times even the most productive writers find the work difficult. On social media the other day, a fellow author asserted writer’s block is just an excuse. I actually agree with the sentiment, though not by his same reasoning.
You see, calling a slump writer’s block allows us to focus on the results of our output rather than the cause. It’s like 17th century Salem assaulted by tragic events, blaming the whole thing on witchcraft. Writer’s block is a nothing phrase, a catch-all that doesn’t describe anything pertinent. Does it exist? Certainly, but not as an end itself. To me, writer’s block is and always will be a symptom of some form of depressed thinking.
When writers slow down, it’s important to consider life circumstances. Maybe the bills aren’t getting paid. Or perhaps there’s too much to do at the office. We humans are extraordinarily skilled at ignoring our troubles. Remember, everyone has bad days, months, years. It does no good to pretend we don’t. In fact, it only serves to make our writing woes that much harder to overcome.
Are you a writer who’s having trouble maintaining a steady workflow? Don’t get angry and do not criticize yourself. Call it writer’s block if you have to, but realize there’s a genuine cause that you can in fact address. Do a little soul searching, reacquaint yourself with your situation and get honest about what’s causing you difficulty. You understand best how talented you are. You are irreplaceable as a voice and as an individual, so get introspective and really try to parse out this downturn.
Consider a little self-nurturing. It’s not a sin to pause your work. It’s just not. Besides which, many of us consider writing a calling and a passion, no matter how successful or productive we are. You’ve come this far. If we can purge the negativity and bad emotion, the self-destructive tendencies and malaise, writer’s block is no longer such an issue. I’d rather work in a mind space free from all that crap. Wouldn’t you?
Most of the time writing is a damn thankless job. Let’s all be honest about that. It isolates us even at the best of times, so why’s it so hard to believe we sometimes need a little mental and emotional care? Be kind to yourself and respect your ability to produce. If you’re not feeling this right now, no worries, take a breather and work on yourself a bit. Until next time, everybody!
Interested in my writing? Check out my latest collection, Fear and Loathing in Las Cruces: Short Stories — https://www.amazon.com/Fear-Loathing-Las-Cruces-Stories-ebook/dp/B06XH2774F