“24 Minutes” may seem like forever

24 Minutes front

All too often these days we turn on the news to hear there’s been another incidence of gun violence with massive death tolls. Employers are now providing training for what to do in the event they are faced with an act of work place violence as standard procedure, using scenarios that would never have occurred to us in times past, and the media is filled with experts offering possible explanations for such tragedy while the rest of us scratch our heads trying to figure it all out.

Now, author Tim Baker takes us there, offering a glimpse of what it might be like to be faced with an act of violence when a gunman lays siege on a corporate office, in his latest novel, 24 Minutes, to be released in January. As the reader is introduced and follows Tim’s characters as they battle their own fear and are faced with life or death decisions, it is impossible not to wonder how you would react, if faced with a similar situation. The whole scenario unravels quickly, lasting a mere 24 minutes, but for the characters of this tale, it may be their last. Going through the event with them, 24 minutes may seem like forever, and you won’t want to wait to see what happens next and learn who the real heroes are.

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‘Tis the Season to be Thankful

HAppy Thanksgiving

Thanksgiving is upon us, and I always try to take the time this time of year to reflect on events over the past year and discover all I have to be thankful for. Although my life has been crazy busy in the most recent past, I want to share here all that I am thankful for, because you shoud never take your blessings for granted. So, the first thing I am thankful for is my Writing to be Read platform, because it allows me to share what’s on my mind.

You may have noticed that the posts on Writing to be Read have tapered off of late, and of course, you would be correct in saying so. The fact is, Writing to be Read, has gone through many changes over the past year or so, and it looks like there may be more in store in the near future. Both Robin Conley and Jeff Bowles have had to step away due to life issues. Life happens to the best of us, so we can’t fault either of them, only hope that their life issues turn out to be the good kind, the kind that takes them both onward and upward to bigger and better life experiences, so we can be thankful for them. And I’m thankful for the time we were blessed with their talent and their content.

Teacher, Teacher

I’ve had my own life issues, of the good kind. At least, they’ve been good for me and I am thankful for them in this season which is for the giving of thanks. When I went back to school for my Master’s degree, I never would have guessed that my next career move would bring me back to Western State Colorado University on the teaching end of the system. By a stroke of luck, that’s just what happened, and things have been moving pretty fast for me. I didn’t realize how much time I’d need to grade papers, but it’s a lot. As a result, my posts here, on Writing to be Read has suffered. I haven’t had the time I need to write, let alone read books for review from an already backlogged que. It was fortunate that I had sent out the interviews for the Book Marketing series before I morphed into Professor Booth. I already had a lot of that series in place, so you maybe didn’t notice my absence quite so much while it ran, even as my regular book reviews began to taper.

Over the past few weeks since the series ended, I’m sure you’ve noticed a lack of content, (one week there wasn’t even one post), which is unusual, since over the past couple of years my content has run fairly steady. And now you know why it hasn’t been lately. But I’m thankful for the wonderful opportunity which has taken my time away from Writing to be Read, even if I’m not so thankful for the lack of content and the drops in the number of visitors to the blog.

And, I am thankful that even as I dig myself out from beneath a mountain of essays, life on the writing front continues, almost without me, but not every endeavor can be a success. The Halloween release of my short “A Turn of the Tables” in the HallowErotica anthology was a bust. The publisher of the anthology got cold feet and backed out at the last minute. I didn’t mind that things didn’t work out, so much as I minded the fact that all the contributors had already been pounding on the promotion pretty hard. As short on time as I’ve been, I ran the Excerpt, and did social media promotion for the blog and the release event on Facebook, and I really felt like it had all been time wasted. But, you know what they say, “S**t happens”. I’d already had a few doubts about the quality of the publication, so it’s probably all for the best. I am thankful for the learning experience it provided, and it’s prompted me to consider more seriously doing a short story collection of my own. I think I’m going to go for it. At least that way, I will have control of the publication and promotion details.

The Collapsar Directive

I’m also thankful that the above mentioned experience is so unlike my foray with Zombie Pirates Publishing, which I can only say has been a pleasure all the way. You may remember that my short science fiction story, “If You’re Happy and You Know It”’ appeared in their Collapsar Directive anthology last August? No? Well, it did and they did a bang up job on the publication and promotion of the anthology. It was a class A piece of work, featuring stories by some very talented authors.

But now, I have another story, “The Devil Made Her Do It”, coming out in December in their next anthology, Relationship Add Vice, now available for preorder, and I’m really excited about it. The story is about a straight laced home town girl who finds herself unexplainably drawn to a strangely magnetizing man. I just finished with my part of the edits, because all contributors take part in the editing and promotion processes with ZPP, and once again, there are some really excellent stories in this collection. It makes me proud to know my work will be featured in a quality anthology. ***Warning: Shameless plug ahead*** The release date is in December, right before Christmas, and they’d make great Christmas gifts for all your literary friends.

Relationship Add Vice

In the more distant past, I am thankful for finding a publisher for Delilah. It’s been an interesting experience and I learned a lot from it.  The book is now available in both ebook and paperback. I’m also thankful for the wonderful reviews the book has received. In September, I got a royalty check. It wasn’t a lot, but it made me smile. People are reading my book. That’s so cool. I am definitely thankful for that.

Delilah and Horse Web Cover - Copy

I started to get the sequel to Delilah down on the page, getting only a short way into the second chapter before professordom took its toll. I’ve been working on it, writing a sentence at a time if it’s all the time I can find to write. I am always thankful for every spare minute I can find to write. Although I haven’t had a lot of time to actually work on it, the plot line has been simmering in my head, and is close to being ready to emerge, so stay tuned for updates. I do have the first three chapters. And as always, I’m thankful that I’m able to put words to page in a meaningful and entertaining way.

And of course, I’m thankful for my readers. That’s why I’m offering a free promotion of my short story, Last Call to coincide with the Cyber-Monday 2017 promotional event on November 27, which Sonoran Dawn Studios is hosting on Facebook. One more thing I am thankful for is my friend, D.L. Mullen, who runs Sonora Dawn Studios and acts as my P.A. and cover designer, helping me with a lot of my marketing needs. Her help has proved invaluable. I don’t know how I would do it wothout her.

Last Call Diner with Mug2 200

Of course, this was only a reprieve to jot this blog post down. There’s always more grading to do, and I need to get to it, so I need to get this posted. Academic writing is historically a pretty stiff and rigid class, nothing a student would label as fun. I have tried to incorporate interesting material into my course with the help of Dr. Mark Todd, English professor, author, and paranormal investigator, and from the looks of my students’ most recent drafts, I think I may have captured the attention of many. Although the course is pretty structured, I’m finding that academic writing has more in common with writing fiction than I had previously believed. No matter the inkwell your writing springs from, the rules of good writing always apply. Maybe I’ll talk about that in my next blog post. I hope you’ll join me.

Until then, Happy Thanksgiving! What are you thankful for?

 

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“Monsterland”: Vampires and Werewolves and Zombies, Oh My!

Monsterland

I recently had the privilage of reading Monsterland, the new release by Michael Okon. It”s an entertaining little tale about a new kind of theme park, filled with zombies, vampires and werewolves of the very real kind. There are Monsterland theme parks opening all over the world and Monsterland’s creator, Dr. Vincent Konrad intends to give new meaning to the idea of family entertainment, handing out free tickets to Wyatt and his friends. Wyatt and his friends are stoked about the grand opening of the newest innovation in theme parks, featuring real live vampires, werewolves and zombies. Finally, they’ll be able to settle their age old debate over which is the ultimate monster. Monsterland holds all the answers.

Dr. Konrad is looked upon as a savior because everyone knows the monsters are only unfortunate victims of the infections that created them, and he is offering them a haven after years of living on the edges of civilization, shunned and feared. But Carter, Wyatt’s step-dad, doesn’t see it that way. He senses that Konrad isn’t telling the whole story and he has his doubts about the intelligence of bringing the public into the midst of such dangerous creatures.

As the teens move through the Monsterland tour, things begin to go awry, and Wyatt starts to suspect that Carter is right. It seems Dr. Konrad isn’t saving the monsters, he’s exploiting them and instead of being scared, Wyatt feels kind of sad. When the werewolves plan a revolt to regain their freedom, the frights aren’t for fun anymore, and Wyatt and his friends and family will be lucky to get out alive.

The idea of Monsterland is a good one, with a few different subplots branching off the main plot line to keep things moving forward. Younger readers may enjoy the comic book-like characters Okon creates by humanizing the monsters, he made them seem more pathetic than scary, but I had trouble buying in. I give it three quills.

Three Quills3


HallowErotica Anthology to be Released October 31

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HallowErotica 2017 comes from the creative minds of Scerina Elizabeth, Lucille Moncrief, and D. Fischer.  With a release date of October 31, this collection of short Paranormal, Horror, and Erotica stories from various authors including R. Tran, Kaye Lynne Booth, and Amy Hamilton promises to give readers a Halloween they’ll never forget.

Yep. That’s my name in there. In addition to being on the FMB book blog tour, HallowErotica 2017 features my story, A Turn of the Tables. The release date is, well, Halloween of course! They’re having a big HallowErotica 2017 Release Party on Facebook starting at 6 p.m. EST, and I or my PA, DL Mullen will be entertaining you throughout the 7 p.m. EST slot, so be sure to drop by.

I’ve had the pleasure of interviewing one of the creators of HallowErotica 2017, paranormal romance author Scerina Elizabeth for one of her other tours, and I also featured an excerpt from her book, Eternally Yours: Bloodlines.

As a special treat today, I’m featuring an excerpt from my first attempt at vampire erotica. (But we’ll keep things on the blog rated ‘R’ or under). So without further ado, here’s an excerpt from A Turn of the Tables, by yours truly:

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The sign on the door read Melina Dupree, M.D. – Psychiatrist. Michael straightened his lapel on his pinstriped suit, focusing on creating a mental shield before entering the office. Without it, mortals often felt ill at ease around his kind. The Elder Council wanted him to keep a low profile and had warned Michael to control his temper when he was chosen for the assignment. The council needed this mortal alive for now. Her research on how blood pathogens affect certain brain disorders had yielded information that could be quite unsettling to the entire vampire society.

Dr. Dupree had not found what she was looking for, but unwittingly, one of the pathogens she’d created had the potential to wipe out all vampires. It was unknown whether she herself, realized what her research had uncovered. Under other circumstances the Elder Council would have the research destroyed and she would be eliminated. But this mortal was surrounded by the aura of a coven of powerful witches, sworn enemies of all vampires. Her connection to the Sarenrea wasn’t clear, but Michael’s instructions were to bring her before the council without alerting the coven.

He pushed open the glass door to the office. Two large salt water fish tanks almost covered an entire wall on either side of the waiting room. Six tacky leather chairs sat in line in front of a gray metal desk. A girl, perhaps in her early twenties, with straight blond hair and too much make-up, sat behind the desk filing her nails. She looked up as he entered.

“Please tell Dr. Dupree that Michael Wymond is here to see her,” he said, meeting her gaze with an intense stare.

The girl sat up straighter, scanning her appointment book. She pushed the button on the intercom on her desk. “Dr. Dupree, your seven o’clock appointment is here.”

Michael’s gaze did not waver from the girl behind the desk. It wouldn’t do for her to be here when he took Dupree out.

“Send him in.”

The girl looked up, meeting his gaze before glancing away to stare at the intercom with a blank expression. Without saying a word, she reached under the desk, grabbing her purse and sweater, and left the office. Michael smiled at the thought of her hitting the street, realizing she had no idea where she was headed.

In the inner office, the antique furnishings appeared authentic. They included a wooden filing cabinet next to a free-standing mirror to his left, a beveled glass bookshelf lining the right wall, a Victorian-style Chaise lounge that no doubt served as the “analysis couch” next to the wall, and the oak desk, which Dr. Dupree sat behind.

The Sarenrae aura hit Michael strong, as the doctor peered over her black-framed librarian’s glasses at him, smiling. He wondered if she chose that style to make her look more intellectual. It was a look that worked, combined with her sandy blond hair pulled back in a ponytail, and her blue tailored skirt and blazer. She was the perfect picture of what a psychiatrist should be, albeit a sexy one.

Her female scent was sensual. This one had pheromones dripping off her. It stirred the maleness left within him, hardening his member as if he were still mortal. He detected the odor of fresh sex emanating from between her thighs. She’d been fucked not long ago, and still the scent of her need clung to her.

He closed his eyes, blocking his mind to those sexual thoughts, which he knew could lead nowhere. At the same time, he opened himself to her mind to see what he might learn. It was strange that he sensed no malice from her. A Sarenrae should be able to detect his true nature even with his mind shielded, but she seemed to be unaware.

When he opened his eyes, she was checking him out. Her eyes roved up and down him as she accessed the muscular man standing before her in a dark blue hoodie and black jeans. “How may I help you, Mr. Wymond?” she asked, tipping her head just a fraction to the side, her deep violet-blue eyes penetrating the depths of his stare.

Such strange eyes, meeting his gaze and holding it, drawing his eyes to hers. He’d play it cool while he probed her mind more for the answers he sought.

“I’m not here as a patient,” he said.

Her aura was strong and unmistakable, but he sensed no conscious connection with the coven. Then, a shield snapped up around her mind, like a light bulb burning out, and her thoughts were closed to him. It caught him off guard. Most mortals didn’t have strong enough minds to keep him out, but this one didn’t even seem to be aware that she’d done it.

She gazed at him with raised brow. “Then why are you here?”

With her mind shielded, subtle was out. He chose a more direct approach. “I’m a vampire,” he said with a smile, taking a seat on the leather armchair across the desk from her.

“A vampire?” She peered over her glasses at him once more, the corners of her mouth turning up ever so slightly, her brows raised over those deep blue eyes. “Of course. Is that why you request an evening appointment?” she asked.

Michael ran his hand up over the top of his head, pushing unruly black curls back from his face. Her disbelief seemed genuine. He took a deep breath, reminding himself to have patience with this mortal. He needed her, for now. “You think I’m crazy,” he said, placing his hands on the desk across from her. “You should be quaking with fear, but you’re not.”

She looked up, again meeting his gaze. “Those in my profession prefer not to label people in such manner,” she said, scribbling something on the yellow legal pad in front of her.

Each time she tipped her head as she wrote he could see her jugular pulsing in her beautifully curved neck. That, combined with the smell of her blood created a strong urge in him to jump over the desk and drink her dry, but he knew he couldn’t risk it. Perhaps when the Elder Council had finished with her…

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For more information on HallowErotica 2017 you can visit our official site @ https://scerinaelizabeth.wixsite.com/hallowerotica2017 or contact me via email Admin@ScerinaElizabeth.NET

 

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Book Marketing – What Works?: Conclusions

Book Marketing

Whether an independent author or traditionally published, it seems most of the marketing and promotion falls to the author in today’s literary arena. Even if we love marketing and don’t find it to be an absolutely harrowing task, we are writers, and time spent marketing is time not doing what we love: writing. We don’t want to waste our time and money on ineffective marketing methods. We want to make our marketing techniques pay off big in as little time and expense as possible, so we can spend more time putting words to page.

In this series, we’ve talked to seven authors to learn what methods of book promotion works for them. In Part 1, I talked with Cynthia Vespia, who chose to go independent after having minimal results with small publishers. She does her own cover art and all of her own marketing. She prefers face-to-face marketing events to social media marketing. While she does do social media release parties and book events, she finds them most effective to increase fanbase, rather than book sales. She says it is more difficult to gauge the effectiveness of social media marketing than it is to see the imediate results of conventions and book signings.

Something which I’ve tried which has been somewhat effective, at least in building my platform, if not in actual sales, are the book releases and book events on Facebook. Even though obtaining a spot in one of these events is free, they do require a lot of preparation for a short little spurt (1/2 hour to 1 hour) for your spot. And I think you’ll get better results if you hang out for at least a while, commenting and playing the games to support your fellow authors and creating visibility. If you’d like to check one out, I’m participating in a special Cyber-Monday event, hosted by Sonora Dawn Studios and DL Mullen, and they are still looking for author particiapnts.

In Part 2, Mark Todd and Kym O’Connell Todd , who are small press and independent authors. Kym does their covers and Mark copyedits their books, and they do all of their own marketing. They promote through blogging and have a YouTube channel, where visitors could watch recordings of their research and ghost investigations. They also have a website and author pages on Amazon and Goodreads. They have found blogging, and social media promotion effective ways to get the word out about their books, but they found in person book readings to be less effective and unpredictable. They advocate free promotions and KDP Select.

On the issue of KDP select, I have my doubts, and author Chris Barili is in agreement with me in Part 6. It doesn’t make sense to limit the venues on which you can sell your book. With KDP select, you must sell only on Amazon, exclusively, which excludes many other venues, such as Smashwords, Lulu, Book Baby, etc… And while I say it makes no sense, both of my books are with KDP select right now. I’ve left Last Call there for now, because I have an idea to do something else with that story, and it doesn’t make sense to pull it off KDP select until then. And with Delilah, it’s really up to my publisher, so for now, I don’t have a choice.

Part 3 featured an interview with Jordan Elizabeth, a small press author. Her publisher handles editing and book covers, but she handles the major portion of her marketing. She’s an advocate of social media promotion. She reports good results advertising with BookBub and Fussy Librarian, and also says book signings are effective.

In 2016, author Nicholas C. Rossis in his post, Call to Arms: Year-long survey reveals which book advertiser offers best value for money, says that at the end of 2016, the best buy for your buck as far as advertising discounted books goes, was Amazon Marketing Services, Book Barbarian, and ENT. But he also notes that these trends fluctuate and advertisers that were rated higher in 2015, may have rated lower or not made his list in 2016. And he notes that Amazon Marketing Service rising from the ranks with unfortold speed.

According to Writer’s News’ list of useful book promotion websites , Write Globe, which claims to be the perfect platform for creative individuals, ranked number one. Also mentioned are Writers.Support, BooksOnline.Best, Noble Authors, 79ads.in, Creative Designers and Writers, ShareNews.live, Earn.Promo, in that order. The last one on their list stuck out for me, because it’s free. As a starving writer, free always has a certain appeal. Another site for free advertising that I found was Authors Talk About It. They run your ad for your book in their newsletter for free and also free book cover contests, and featured author interviews. They ran my interview and made me sound good.

Independent author Tim Baker  joined us in Part 4. He started out with small press publishers, but switched over to independent, creating his own brand. He does free promotions and giveaways and finds them to be effective in creating buzz, resulting in future sales. He contracts out editing, formating and cover art, but handles all his own marketing, believing there is no magic formula for selling books but hard work and persistance.

If you are fortunate enough to be able to hire out your non-writing tasks, so you can spend your time tending to the business of writing, there are plenty of sites out there where you can find free-lance service providers. My editing services are offered through The Author Market, and they also offer cover design and book trailers, proofreading, ghostwriting and PA services.

In Part 5, independent author Amy Cecil shared her thoughts on marketing and social media promotion. She hires out her marketing tasks so she has more time to spend on the business of writing. She hires for editing and cover design, has a marketing firm and two PAs. She’s a new found believer in book blog tours, has done a book signing at B&N, and has a street team for creating social media buzz aboout her books. She’s not in favor of free promotions, but loves the exposure that social media has given her.

While Jordan didn’t find review tours to be worth the money it costs of the promotional agencies as her results were minimal. I  know a little about them, and I know authors who swear by them, like Amy Cecil. Many of my author interviews are part of the Full Moon Bites Promotions book blog tours. And I know there are plenty of other promotional services which set up book blog tours out there, but it appears the verdict is still up in the air on this book marketing method.

Part 6 features author Chris Barili, who has published both traditionally and independently. While his traditionally published book requires only minimal marketing from him, the independently published books require him to do it all. He has found social media marketing, free promotions and KDP select to be ineffective. What works for him is hard work and persistance.

In Part 7, I interviewed DeAnna Knippling, an independent author who has also developed her own brand and publishing label. She uses an Advance Reader Copy list and newsletters, free promotions,  and tries to attract super-readers on Goodreads, testifying to the power of reviews. (Of free promos Knippling says that if it doesn’t generate new sales, it at least generates new readers and that’s worth the cost.)

There is no doubt that in today’s book market, in the world of digital marketing, book reviews are where it’s at. But, honest reviews aren’t always easy to come by.  YA author Jordan Elizabeth used her street team for the task of finding reviewers, with mixed results, and DeAnna Knippling has done free promotions on sites like Instafreebie. Free ARCs don’t always garauntee the review. That’s one of the reasons I do honest book reviews here on Writing to be Read, to help promote other authors and their work.

Everybody talks about branding and how you have to have a brand, but it looks to me like branding is something that just sort of happens in many cases, such as my red quill and ink, which began as a social media avatar and has become my logo. In others cases, like DeAnna Knippling and Tim Baker, it’s a purposeful, but still comes almost naturally.

Overall, it seems that different methods are effective for different authors, and in different ways. While social media and free promotions may or may not produce new book sales, it does create buzz, which results in future sales, at least in theory. Although Mark and Kym don’t place a lot of value on social media promotion, Cynthia Vespia, Jordan Elizabeth, Amy Cecil and DeAnna Knippling find it an effective way to build a fan base and get reviews. It seems like face-to-face promotional encounters such as book signings and conferences are a pretty effective way to get your book out there, and free promos pay off if you look at other measures of effectiveness besides book sales. Tim Baker and Chris Barili both put their faith in hard work and persistance, regardless of the marketing methods you chose.

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Book Marketing – What Works? (Part 7): Interview with author DeAnna Knippling

DeAnna Knippling and Books

Welcome to the final interview in my Book Marketing – What Works? series, here on Writing to be Read. So far, we’ve heard from independent authors Cynthia Vespia on face-to-face marketing vs. digital marketing, Tim Baker on branding, Amy Cecil on street teams and social media marketing, and traditionally published YA author Jordan Elizabeth with an altogether different approach to street teams. We’ve also heard from authors who have published both independently and traditionally, Mark Todd and Kym O’Connell Todd on blogging as a marketing strategy, and Chris Barili weighed in on social media marketing and Amazon KDP. It seems no matter which way an author goes in today’s publishing arena, they are going to be responsible for the majority of marketing and promotion for their book.

In my final interview today, I’ll be talking with independent author, DeAnna Knippling, who has created her own brand and press to publish her books under. DeAnna is a talented lady and multigenre author, who not only publishes her own books, but freelances as a ghostwriter, as well. I’ve had the pleasure of reviewing three of her wonderful books, How Smoke Got Out of the Chimneys, Clockwork Alice, and Something Borrowed, Something Blue. DeAnna also shared with my readers in an earlier interview how she came about creating her own press to publish her books under. Today she shares with us a little about her book marketing experiences and talks about free promotions.

Kaye: How do you measure which marketing strategies are effective?

DeAnna: The ultimate proof is whether sales go up and stay better than they were before for a while. I tried a bunch of things that did well for a brief burst but left me no better off than I was before; I’m starting to be choosier about what strategies I stick with because of it.

Kaye: These days, reviews are a valuable marketing tool. What is the most effective way you’ve found to bring in reviews for your books? How much effect have reviews had for you?

DeAnna: Right now, I have an Advanced Readers’ Copy list that works better than other things that I’ve tried.  That is, if you’re willing to be a guinea pig, I’m willing to send you free books.

I started looking at who was reviewing my books on Goodreads earlier in the year and went, “Holy crap, I have readers who read 50+ different books a week and review all of them.”  I’m not joking. I call them super-readers…I started thinking about what I could do to attract more of those super-readers, and this is one of the techniques that I’m trying.  We’ll see if the others work; most of my ideas have to happen down the road a bit.

As far as the effect reviews have had for me, I had the good luck a while back to be riding near the top of a couple of the Amazon lists I was in while reviews were actually coming in (and while I was obsessively hitting the refresh button on Kindle Direct Publishing and the Amazon sales page).  Overall rankings went up by like 50 points an hour after the first review went live, even though only like one or two additional sales rolled in.  Reviews don’t always have such a measurable effect, but it was a blast to see at the time.  Also, when someone emails you off an ARC and tells you that you’re becoming one of their favorite writers ever and their review is up now, it really encourages you to keep going.

Kaye: You have used Instafreebie to promote your work. How does that work? How effective is it?

DeAnna: I think there are other resources about how to use Instafreebie that would work better than me trying to explain the basics in any kind of useful depth.  For the sake of the rest of the answer, though, I’ll sum up:  Instafreebie is a site where, for $20 a month, they host your ebooks and collect potential readers’ emails (for which the readers receive a free copy of the ebook).  You can boost the number of eyes on your book by joining group emails/group promotions, separate from Instafreebie.

It worked well for me, but I got in at exactly the right moment:  enough writers were participating in group promotions that the book giveaways hit a lot of new readers, and readers weren’t burned out with ereaders full of free books yet.  I added more emails than I knew what to do with and ended up costing myself a lot of money on MailChimp.  I actually had to cut some emails off the list–people who weren’t opening my newsletters. (I even got some responses back from MailChimp saying I had been reported as spam a couple of times and that the person hadn’t signed up for the list–not true; they had just signed up for so many lists that they had no memory of mine whatsoever).

Instafreebie allowed me to build up enough readers that I was able to put together an ARC list and to connect with some amazing readers that I wouldn’t have otherwise reached.  However, I’m not paying for Instafreebie any longer.  I don’t know how it’s going now; I just know that the flood of new newsletter readers who may or may not ever read my book was more than I could deal with.  Maybe when I get a better sense of how to market via my newsletter, I’ll try it again.

Sometimes you pounce on marketing opportunities.  The cost/benefit analysis on marketing shifts constantly.  “What works today won’t work six months from now” is kind of an ebook marketing truism.

That being said, no quick-response marketing strategy will work if you don’t have the basics covered, like having an updated website and a newsletter and a way for your readers to find your books and to contact you or connect with you.  There’s a lot of passive marketing stuff that supports the big, quick-turnaround experiments like Instafreebie.  Otherwise the readers fall through the cracks and disappear after they get their free ebook or whatever.

Kaye: A lot of authors today offer their work for free, or do limited free promotions. I’ve never really understood this. How does giving away your work pay off?

DeAnna: I think it depends on how you see readers, which is not to say that one way is better than another.  I mean, I know people who swear that giving away books for free will be the death of a career.  But I just can’t see giving away free ebooks as dooming me to failure per se, any more than you can see it the other way.

I see obtaining a loyal reader as an investment.  I want them to read my work and love it so much that they pass it on to someone else.  I’m willing to invest a free ebook or ten to see whether I can flip them to loyal readers.  If yes, YAY.  If not, it’s a sign that I need to work harder and keep learning.  I don’t write irresistibly good fiction yet.  I’m working on it.  Oftentimes, the people who are buying my books are people who are on my ARC list, who already have the free ebook in hand, and want to help support me.  I know, because they care enough to email me about it.  I tear up every time.

Maybe when I write fiction that I know people can’t resist, I’ll restrict my opportunities for free stuff.  I have already done that a bit.  For example, I no longer give away books for free per se.  I want an opportunity to keep reminding the reader I exist via newsletters or whatever–I want the opportunity to try to win them over.

Kaye: What other marketing strategies have you employed? Which ones worked for you?

DeAnna: I’ve tried a lot of things, and most of them are irrelevant at this point–we’re past the six-month mark.  What it comes back to:  your readers are your boss.  Write a lot.  Write better every time.  Stay in contact.  Don’t work for the jerky boss, work for the one who appreciates your work.  Keep your information updated.  Be a person, not a marketing machine.  Say please and thank you.  When you reach out to new readers, treat it like a job interview.  Keep your eye open for ways to go a little bit above and beyond.  Keep your eye open for ways to team up with bloggers, reviewers, other writers, and readers.  When you’re selling a book, sell the book–describe your book in a way that makes somebody drool, instead of saying things like, “I have a new release, check it out LOL.”  Investigate why people like what you write, how you make them feel when you’re at the top of your game, and sell that.  Be ready to pounce on opportunities, and learn from train wrecks so you can pounce on fewer train wrecks.

Marketing is hard.  It takes time and respect.

Kaye: What works best to sell books for you, as far as marketing goes?

DeAnna: Staying honest with myself and writing the books that are in me, and not the books I think should be in me.  I had to look at myself and go, “I write hipster pulp.  I write trope-filled popular fiction stories with quality ingredients, decent technique, a few original weird touches here and there (the equivalent of sriracha mayo on a juicy burger, I guess), and with a bit of ironic perspective and humor.”  Suddenly, voila, I had more sales.

More seriously, though, knowing yourself and your work on this level is sometimes known as “branding.”  The description is a bit facetious, but…well, it’s not exactly wrong, either.

I know what writers are looking for is a magic button to make their books take off in the market, but there isn’t one.  What you want to be able to do is repeat success and learn from failure.  Don’t be the person who writes one book (or one trilogy) that takes off and who then cannot repeat that success or in fact finish another book at all, ever.  Don’t be the person who burns out on writing because of all the marketing you have to do.  Do what it takes to stay in love with writing first and foremost, experiment with different techniques, and be prepared to fail on a regular basis.  Try to fail in a different way each time.

Also, if you can write porn, do that.  It sells really well.

Kaye: What’s your favorite social media site for promotion? Why?

DeAnna: Purely for promotion, as opposed to staying in contact with people?  Probably Goodreads.  Highest proportion of dedicated readers and super-readers.  Lots of great data, too, if you poke around a bit and make a few inferences.

Kaye: What advice do you have for authors who are trying to get their work out there?

DeAnna: Don’t blame the readers.  If your ads don’t work, if nobody shares your posts, if nobody wants to review your book, if nobody gushes over your cover, etc., etc.  Don’t blame the readers.

I want  to thank DeAnna for taking the time to answer all my questions. It’s evident by her answers that she’s put in the time, both in writing and marketing, and it’s wonderful that she is willing to share with us here on Writing to be Read. You can learn more about DeAnna’s books at Wonderland Press.

This is the last of my interviews for this series, but be sure to drop by next week to take a look at my conclusions in the last post for Book Marketing – What Works?.

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“Bait”: A YA Supernatural Romance Even Death Can’t Kill

Bait

Fans of werewolves, vampires, ghosts and ghouls alike will enjoy this tale of vampire and monster hunters. Bait is the first novel in author Kasi Blake’s Order of the Spirit Realm series, which promises to be full of surprises. Certainly, this first book was filled with them.

Nothing is as it seems, including Bay Lee’s life, which is all one big lie.  No one can know that she is a Van Helsing. Or is she? And she has a strange, unexplainable aversion to rock star Tyler Beck, even when he appears in her bedroom after his death. The rock star she thought she hated turns out to be the hunter that she loves. Whether he is Tyler Beck, or Nick Gallo, Bay Lee’s love for him overrides all, including her quest to become the best hunter ever to attend the Van Helsing school and avenge her parents’ deaths, and the prophecy that says that together they will cause the end of the world. Will Bay Lee be able to handle the truth when she learns she isn’t who she always thought she was?

This is an entertaining story that leaves room for to be carried on with the series. The only criticism I have is that there is a lot of head hopping, and abrupt scene changes, leaving the reader trying to figure out what’s happened. This is one of my pet peeves, so it really bothered me, especially when it occured in spots where I was really getting into the flow of story. For me, it was a real problem that detracted from my enjoyment of the tale.

The story itself is great, highly entertaining, but the unsuspected switches are distracting, pulling the reader out of the story each time. Overall, I can only give Bait three quills.

Three Quills3

Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.