Book Marketing – What Works?: Conclusions

Book Marketing

Whether an independent author or traditionally published, it seems most of the marketing and promotion falls to the author in today’s literary arena. Even if we love marketing and don’t find it to be an absolutely harrowing task, we are writers, and time spent marketing is time not doing what we love: writing. We don’t want to waste our time and money on ineffective marketing methods. We want to make our marketing techniques pay off big in as little time and expense as possible, so we can spend more time putting words to page.

In this series, we’ve talked to seven authors to learn what methods of book promotion works for them. In Part 1, I talked with Cynthia Vespia, who chose to go independent after having minimal results with small publishers. She does her own cover art and all of her own marketing. She prefers face-to-face marketing events to social media marketing. While she does do social media release parties and book events, she finds them most effective to increase fanbase, rather than book sales. She says it is more difficult to gauge the effectiveness of social media marketing than it is to see the imediate results of conventions and book signings.

Something which I’ve tried which has been somewhat effective, at least in building my platform, if not in actual sales, are the book releases and book events on Facebook. Even though obtaining a spot in one of these events is free, they do require a lot of preparation for a short little spurt (1/2 hour to 1 hour) for your spot. And I think you’ll get better results if you hang out for at least a while, commenting and playing the games to support your fellow authors and creating visibility. If you’d like to check one out, I’m participating in a special Cyber-Monday event, hosted by Sonora Dawn Studios and DL Mullen, and they are still looking for author particiapnts.

In Part 2, Mark Todd and Kym O’Connell Todd , who are small press and independent authors. Kym does their covers and Mark copyedits their books, and they do all of their own marketing. They promote through blogging and have a YouTube channel, where visitors could watch recordings of their research and ghost investigations. They also have a website and author pages on Amazon and Goodreads. They have found blogging, and social media promotion effective ways to get the word out about their books, but they found in person book readings to be less effective and unpredictable. They advocate free promotions and KDP Select.

On the issue of KDP select, I have my doubts, and author Chris Barili is in agreement with me in Part 6. It doesn’t make sense to limit the venues on which you can sell your book. With KDP select, you must sell only on Amazon, exclusively, which excludes many other venues, such as Smashwords, Lulu, Book Baby, etc… And while I say it makes no sense, both of my books are with KDP select right now. I’ve left Last Call there for now, because I have an idea to do something else with that story, and it doesn’t make sense to pull it off KDP select until then. And with Delilah, it’s really up to my publisher, so for now, I don’t have a choice.

Part 3 featured an interview with Jordan Elizabeth, a small press author. Her publisher handles editing and book covers, but she handles the major portion of her marketing. She’s an advocate of social media promotion. She reports good results advertising with BookBub and Fussy Librarian, and also says book signings are effective.

In 2016, author Nicholas C. Rossis in his post, Call to Arms: Year-long survey reveals which book advertiser offers best value for money, says that at the end of 2016, the best buy for your buck as far as advertising discounted books goes, was Amazon Marketing Services, Book Barbarian, and ENT. But he also notes that these trends fluctuate and advertisers that were rated higher in 2015, may have rated lower or not made his list in 2016. And he notes that Amazon Marketing Service rising from the ranks with unfortold speed.

According to Writer’s News’ list of useful book promotion websites , Write Globe, which claims to be the perfect platform for creative individuals, ranked number one. Also mentioned are Writers.Support, BooksOnline.Best, Noble Authors, 79ads.in, Creative Designers and Writers, ShareNews.live, Earn.Promo, in that order. The last one on their list stuck out for me, because it’s free. As a starving writer, free always has a certain appeal. Another site for free advertising that I found was Authors Talk About It. They run your ad for your book in their newsletter for free and also free book cover contests, and featured author interviews. They ran my interview and made me sound good.

Independent author Tim Baker  joined us in Part 4. He started out with small press publishers, but switched over to independent, creating his own brand. He does free promotions and giveaways and finds them to be effective in creating buzz, resulting in future sales. He contracts out editing, formating and cover art, but handles all his own marketing, believing there is no magic formula for selling books but hard work and persistance.

If you are fortunate enough to be able to hire out your non-writing tasks, so you can spend your time tending to the business of writing, there are plenty of sites out there where you can find free-lance service providers. My editing services are offered through The Author Market, and they also offer cover design and book trailers, proofreading, ghostwriting and PA services.

In Part 5, independent author Amy Cecil shared her thoughts on marketing and social media promotion. She hires out her marketing tasks so she has more time to spend on the business of writing. She hires for editing and cover design, has a marketing firm and two PAs. She’s a new found believer in book blog tours, has done a book signing at B&N, and has a street team for creating social media buzz aboout her books. She’s not in favor of free promotions, but loves the exposure that social media has given her.

While Jordan didn’t find review tours to be worth the money it costs of the promotional agencies as her results were minimal. I  know a little about them, and I know authors who swear by them, like Amy Cecil. Many of my author interviews are part of the Full Moon Bites Promotions book blog tours. And I know there are plenty of other promotional services which set up book blog tours out there, but it appears the verdict is still up in the air on this book marketing method.

Part 6 features author Chris Barili, who has published both traditionally and independently. While his traditionally published book requires only minimal marketing from him, the independently published books require him to do it all. He has found social media marketing, free promotions and KDP select to be ineffective. What works for him is hard work and persistance.

In Part 7, I interviewed DeAnna Knippling, an independent author who has also developed her own brand and publishing label. She uses an Advance Reader Copy list and newsletters, free promotions,  and tries to attract super-readers on Goodreads, testifying to the power of reviews. (Of free promos Knippling says that if it doesn’t generate new sales, it at least generates new readers and that’s worth the cost.)

There is no doubt that in today’s book market, in the world of digital marketing, book reviews are where it’s at. But, honest reviews aren’t always easy to come by.  YA author Jordan Elizabeth used her street team for the task of finding reviewers, with mixed results, and DeAnna Knippling has done free promotions on sites like Instafreebie. Free ARCs don’t always garauntee the review. That’s one of the reasons I do honest book reviews here on Writing to be Read, to help promote other authors and their work.

Everybody talks about branding and how you have to have a brand, but it looks to me like branding is something that just sort of happens in many cases, such as my red quill and ink, which began as a social media avatar and has become my logo. In others cases, like DeAnna Knippling and Tim Baker, it’s a purposeful, but still comes almost naturally.

Overall, it seems that different methods are effective for different authors, and in different ways. While social media and free promotions may or may not produce new book sales, it does create buzz, which results in future sales, at least in theory. Although Mark and Kym don’t place a lot of value on social media promotion, Cynthia Vespia, Jordan Elizabeth, Amy Cecil and DeAnna Knippling find it an effective way to build a fan base and get reviews. It seems like face-to-face promotional encounters such as book signings and conferences are a pretty effective way to get your book out there, and free promos pay off if you look at other measures of effectiveness besides book sales. Tim Baker and Chris Barili both put their faith in hard work and persistance, regardless of the marketing methods you chose.

 

 

 

 

 

 

 

 

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Book Marketing – What Works? (Part 6): Interview with author Chris Barili

Barili and Books

In Part 1, of Book Marketing – What Works?, dark fantasy author, Cynthia Vespia, shared her insights in social media vs. face-to-face marketing, and we heard from co-authors Mark Todd and Kym O’Connell Todd in Part 2. We’ve also about how they launched a digital media marketing strategy which they’ve found to be effective. YA author Jordan Elizabeth talked about her street team and social media marketing experiences in Part 3, and in Part 4, author Tim Baker talked about branding.

Today, I have the privilege of talking with my friend and cohort, author Chris Barili. I have reviewed all of his books here, on Writing to be Read: The Hell’s Butcher series and it’s prequel, Guilty, and his paranormal romance, Smothered. As a hybrid author, Chris walks both sides of the publishing line with works published independently, as well as a work published with a traditional publisher. Like many of today’s authors, Chris may be the picture of the prototype for the author of the future. Many authors who have been traditionally published successfully are now looking at the independent publishing route, because authors still left with bearing the bulk of the marketing and promotional burden.

Unlike the enthusiasm of last week’s guest, contemporary and historical romance author Amy Cecil for social media marketing strategies in Part 5, Chris doesn’t find it very productive, but I’ll let him tell you about that.

Kaye: Would you share the story of your own publishing journey?

Chris: I am a hybrid author, so I have two stories. The first is my traditional publishing journey with Smothered as B.T. Clearwater. That book was my MFA thesis, and when I finished it, I didn’t know what to do with it. Got no replies from a couple of major romance publishers, so when Winlock/Permuted press held a contest for their new supernatural romance line, I entered and I won! About four months later, the e-book hit the virtual world, and this past July, Simon and Shuster did a limited print run of 450 copies.
The second story is my self-publishing journey with the Hell’s Butcher series of novellas. I wrote Guilty, the pre-quel, as an assignment for my MFA, and submitted it to a themed anthology. While the editor praised the story, it didn’t quite fit their antho’s theme, so it was rejected. And rejected. And so on, until I finally got the idea to write a novella series based on Frank becoming Hell’s Marshal. Knowing there wasn’t much of market for novellas, and that weird westerns a smaller market anyway, I decided to self-publish. That meant hiring a professional editor, a cover artist, and a formatter, but I did it! There are three books in the series and more to come!

Kaye: What’s something most readers would never guess about you?

Chris: Readers of Smothered might not guess that I’m a guy? LOL. I think most wouldn’t guess that I have Parkinson’s Disease, as I try hard not to mention it in my writing. I do slip in the occasional hand tremor or other symptom, but I don’t mention the disease itself.

Kaye: You recently ran a free promotion, where you offered Guilty for free for a limited time. I’ve often wondered about the logic behind that type of thing. How does offering your book for free help increase book sales? Or does it?

Chris: I offered Guilty for free in hopes of pulling readers into the series, so they’d buy books one and two. Did it work? I don’t think so. I gave away something like 55 or 56 free copies of the book, and sold 13 paid copies. And while sales have been steady since then, I don’t think the free giveaway had anything to do with that.

Kaye: You’ve participated in book release events on Facebook. How did that work for you?

Chris: Not a fan. I have yet to see significant sales tied to online functions like that for any of my books. However, I know authors who swear by Facebook promos like blog takeovers, release parties, and so on. Maybe I’m just doing it wrong, but they never work for me.

Kaye: What works best to sell books for you, as far as marketing goes?

Chris: Hard f**king work. My highest paid sales month was October of 2016, when my good friend Amity Green and I decided to have a contest and see who could sell more books by Halloween. We used Amazon marketing campaigns, Facebook boosted posts, and our own social medial blitzes. We were pimping and fluffing and promoting our books like crazy. She ended up beating me by six copies, but that remains the most lucrative sales month for me, and I believe it is for her, as well. Problem is, you can’t maintain that pace of advertising for long, if you have a job/life.

Kaye: You have a traditional publisher for Smothered. How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your book in comparison with what you do for your Hell’s Butcher series, which you self-published?

Chris: A little marketing. Winlock/Permuted had me do a blog, which I need to resume, and they tasked me with finding podcasts and reviewers. I’m still working on both of those items. For Hell’s Butcher books, I do it all. I pay for the cover, the editing, the formatting. All of it.

Kaye: Do you participate in KDP Select on Amazon? One of the requirements for the KDP Select platform is that you must agree not to use any other platforms, giving Amazon the exclusive. Do you feel this program is conducive to selling books?

Chris: I do for now, but I am dropping it as soon as Guilty is through it at the end of October. I don’t see a benefit. I’m getting it out there on Barnes and Noble, Kobo, and so on.

Kaye: What do you do for cover art on our self-published books? DIY, or hired out, or cookie cutter prefab?

Chris: I contract Michelle Johnson of Blue Sky Design. Look her up on Facebook. She offers a deal where she does the e-book cover, paperback wrap for Createspace, Facebook cover and profile, and Twitter cover and profile at a reasonable price.

Kaye: What do you see as the pros and cons of independent vs. traditional publishing?

Chris: Independent gives you more control, but requires a lot more work and usually won’t sell as well. Traditional is less work, but you also have less control and make much lower royalties.

Kaye: What’s the best piece of advice you were ever given?

Chris: Self-publish and go tradition. Hybrid is the future of authorship.

Kaye: Besides writing, what are your favorite things to do?

Chris: I am an avid mountain biker, and I do martial arts, both of which are fun and help me fight my disease. I also like to read, of course.

I want to thank Chris for being here with us on Writing to be Read and sharing his thoughts on marketing from both sides, independent and traditionally published. If you’d like to know more about Chris Barili, B.T.Clearwater or his books, visit his Amazon Author Page.

Be sure and catch Book Marketing – What Works? next week, when independent author DeAnna Knippling will share which marketing strategies have worked for her.

 

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Book Marketing – What Works? (Part 2): Interview with Co-Authors Kym O’Connell Todd and Mark Todd

Tods and Books

Last week we talked with self-published author, Cynthia Vespia, who shared her thoughts on social media marketing vs. face-to-face marketing opportunities. This week, we’ll take a look at other marketing strategies available to authors today and their effectiveness, when co-authors Mark Todd and Kym O’Connell Todd join us on Writing to be Read.

Mark and Kym are not only co-authors, but husband and wife, who are peculiarly in sync with one another. As the Southern Colorado Literature Examiner, I had the pleasure of reviewing their Silverville Saga books, which are filled with quirky characters who inhabit a small fictional mountain town where crazy antics are in abundance. They even wrote themselves into the first story, Little Greed Men, and as you will learn, they really are as eccentric as their own characters. They also dabble in ghost hunting and bring their experiences to us in their book Wild West Ghosts and on their blog site, Write in the Thick of Things. (They have a website by the same name, but there you’ll find their books, not ghosts.)

Kaye: Would you share the story of your own publishing journey?

Mark-&-Kym: We got the idea for the first book in the Silverville Saga after a trip to the 49th anniversary “pilot” event for the Roswell UFO crash. The town was testing the idea of an annual celebration. It was crazy – researcher seminars, abductee interviews, parade, and alien costume contest. On the way home afterwards, we decided there was a book in the fanfare. We wrote half of the first book for fun and sat on it for ten years. An author friend one day put us in touch with his publisher, who loved the premise and said he was interested if we finished the book. We scrambled, completed the project, and he did publish it. Since then, we made a deal with another press, and all three books in the series now live at Raspberry Creek Books. The same press recently published our nonfiction book Wild West Ghosts, which is about haunted hotels.

Kaye: Your Silverville Saga books are about the people who live in a small mountain community in Colorado. Their titles are Little Greed Men, All Plucked Up and The Magicke Outhouse. How do you decide the titles for your books? Where does the title come in the process for you?

Mark-&-Kym: For us, finding the right title is tough. Our publisher titled the first one! When we had a chance to republish it with Raspberry, we’d come up with what we thought was a very clever title, Little Greed Men. After that, the titles had a strategy: be clever or punny.

Kaye: Why do you think some authors sell well and others don’t?

Mark-&-Kym: So far as we can tell, it’s a mystery. Marketing is key, of course. And much of it falls to authors these days, regardless of whether you use a large or small press. It’s time-consuming and can take more time than it takes to write the book. There are so many additional factors that lead to success or failure, such as cover design, distribution, quality and voice of writing, distribution opportunities. The list goes on and on. The biggest factor of all might be luck.

Kaye: Is there anything unique or unusual about your writing process?

Mark-&-Kym: Yep. We’re doing it as we answer these questions. We write every sentence together. We’re so in sync that this isn’t difficult for us. One of us starts a sentence and the other finishes it. We massage the words and by the time we’re done, we have no idea who wrote what.

Kaye: For Wild West Ghosts you videotaped your research and then published the videos on your website/blog. Do you think that helped sales, or helped to grow your fan base?

Mark-&-Kym: As far as book sales, maybe or maybe not. It definitely increased the fan base. Over the six months before publication and the year following, we garnered over three-quarters of a million social media impressions for the book, and we have fans on six continents. We’ve even had invitations from ghost investigators to visit the Great Britain, Wales, Scotland, Germany, and France. We generated tens of thousands of followers through Google Plus and YouTube, but these fans were more interested in our ghost investigations than in buying books. Nowadays, we try to spend our marketing time on venues that cater to readers who buy books. Live and learn.

Kaye: You mention YouTube. Are you using YouTube as a marketing tool then?

Mark-&-Kym: Yes, YouTube is one part of our marketing campaign for Wild West Ghosts, right alongside the blog, FB, Twitter, and GoodReads platforms. And I think it does help grow our fan base — but primarily because of the nature of this particular book. Each blog relating to the book ends with a pitch to buy, and we have close to a hundred blogs relating to the ghost adventures, and each blog embeds the YouTube clips as part of the blog article package.

I haven’t figured out an effective analytics to measure YouTube alone so far as it relates to book sales, since the video clips point people to our blog, where we point people to our books. And we’re simultaneously using all the platforms in an integrated way to reach audience.

Kaye: What type of marketing strategies have you tried with your books? What worked and what didn’t?

Mark-&-Kym: We have a Website, Write in the Thick of Things and author pages on Amazon. We use blogging and blog hops, tweets, Facebook pages, Goodreads and, as mentioned, Google Plus communities to spread the word.

We’ve found book readings to be less productive. We’ve had anywhere from a smattering to three-hundred attendees. But that doesn’t mean we sold three-hundred books. And at one event, no one came. A lot depends on the publicity that your host provides. After spending the gas and taking the time to go, it’s often a wash in terms of generated revenue.

Kaye: Which social media is your favorite for promotion and why?

Mark-&-Kym: Mark likes blogging the best. The 400- to 600-word length is about right for explaining a targeted subject. And we’ve created RSS feeds to share those blogs on our Amazon author page as well as on Goodreads. We also have our Facebook author pages linked to Twitter, so we make sure the first 160 characters make sense.

Kaye: Have you tried any free promotions with your books? Did it help to boost your sales?

Mark-&-Kym: After Mark’s SF book Strange Attractors was left at the altar when a small press folded just two months short of street release and then orphaned (twice) at a large press, he decided to Indy-publish the novel using CreateSpace. The free promotions with KPD Select helped create buzz and boosted sales. We also use the Goodreads Giveaway program every time we publish a new book, and that’s also worked for us.

Kaye: You talk about free promotions. How does giving away your work help sales? Or does it?

Mark-&-Kym: The “free” promotion doesn’t count toward sales numbers but does generate interest in a featured book and often additional Amazon reviews, which is always a good thing. It costs us nothing as an ebook download, and KDP Select handles all that. For whatever reason, the new buzz tends to raise awareness about the featured title, so word-of-mouth usually generates legit spin-off sales. So it’s “free” marketing. 🙂

Kaye: How much work do you contract out? Book Covers? Editing? Marketing? Etc…?

Mark-&-Kym: None. We have an advantage: Kym designs book covers commercially, and Mark copyedits as part of his job as a college writing teacher. So those are already are a part of our professional skill sets. We do have trusted, honest beta readers and a good editor in our publisher. But don’t misunderstand the importance of having competent and professional book designers and copyeditors. If you want to be taken seriously as an author, you have to treat writing as a business and hire out what you don’t know or can’t do professionally. As for marketing, we’re about to try out BookBarbarians, which we’ve heard produces promising results. Stay tuned on that one.

Kaye: What is the single “What do you do” for cover art?

Mark-&-Kym: DIY usually looks like DIY. When Kym designs a cover for either a publishing house or an individual author, she first reads a good portion of the book to get a feel for the content and mood. She asks if there are specific elements the writer wants on the cover, and then she creates several mock-ups to show the client. People do judge a book by its cover. If that cover doesn’t look interesting, readers will pass it by.

Kaye: What advice do you have for aspiring authors?

Mark-&-Kym: Don’t be disappointed if your first book doesn’t turn out to be the Great American Novel. The market is incredibly competitive, and just because you write it doesn’t mean it will sell. But if writing is your passion, then that should be your goal. That’s why we do it.

I’d like to thank Mark and Kym for sharing a glimpse into their writing and marketing processes. Click on any of the links above to learn more about Mark and Kym and their work. Be sure to drop by next week for Part 3 of Book Marketing – What Works?, with YA author Jordan Elizabeth, who will talk about street teams, and social media marketing.

 

 

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Book Marketing – What Works? (Part 1): Interview with fantasy author Cynthia Vespia

Vespia Books

Frequently I rant about the time I have to spend marketing and promoting my writing instead of actually writing. It’s no secret that marketing is not my favorite author hat to wear, and I know a lot of other authors who feel exactly the same way. But the fact is, in today’s writing industry, the author must carry most, if not all, of the load when it comes to promoting their work and marketing their masterpieces.

Now, I’m a struggling author, just as many of you are, so I don’t have a big marketing budget and I can’t afford to hire someone to do my marketing for me. My promotions are limited mainly to social media marketing, usually the kind that’s free. Even when I have a little money to put into marketing, I don’t really know what avenues would be effective enough to be worth it.

A lot of the information about book marketing that is out there on the Internet today is geared toward marketing your non-fiction book, whether it be self-help, or how-to, or even a cookbook. These articles tell you how to show potential readers why they need your book, how your book can help them, which is great, except most of their strategies do not apply to marketing fiction.

As a result of this discovery, I’ve been doing some research of my own into the matter, but I’ve found that the effectiveness of any marketing strategy depends on many factors, and results vary from author to author.  In this eight part series, we’ll take a look at my findings and interview seven different authors to learn what they’ve found to be effective in marketing their own work. All work and no play makes us all very dull writers, so we’ll get to know a little about each one of them and their books just for fun.

It’s my pleasure today to interview speculative fiction author, Cynthia Vespia. I have review several of her books, including her Demon Hunter saga: The Chosen One & Seek and Destroy and Hero’s Call, Lucky Sevens, and Life, Death and Back. In addition to her great storytelling, Cynthia is also a talented cover artist, designing most of her own covers, as well as working freelance.

Kaye: Would you share the story of your own publishing journey?

Cynthia: Once upon a time I was a young mind hungry for books. I’d read Piers Anthony; C.S. Lewis; and comic books (my favorite being The Punisher). Then one day I stumbled upon a book by Dean Koontz called Intensity. To make a long story short it got me hooked and I knew then I wanted to write. My first novel, The Crescent, was written after seeing a documentary about female gladiators narrated by Lucy Lawless. I self-published it back when self-publishing wasn’t cool. It was fun to see my book in print. Flash forward to today and that same story is in pre-production as a feature film.

Along the road I’ve written several more books and short stories, each of which I’m very proud of. I received a Best Series nomination in 2009 for Demon Hunter.

Kaye: What made you decide to go with self-publishing?

Cynthia: I was published by small publishing houses but I never really saw any benefit when I could do the same things they were doing and they weren’t even really promoting me much. So much like a lot of other authors I’ve gone the indie route.

Kaye: As a fantasy writer, what kind of research do you find yourself doing for your stories?

Cynthia: Honestly, the majority of my work is completely created in my head. Recently the type of research I’ve been doing is for superpowers, modeling, and locations for the Silke Butters Superhero Series. And for my upcoming apocalypse trilogy there was a lot of research regarding weapons and safe-houses.

Kaye: What’s the most fun part of writing a novel or short story/screenplay? What’s the least fun part?

Cynthia: The most fun part of writing for me is in the initial creation of the characters and their backstory. It’s like a sculptor molding clay. You breathe life into your subjects.

The least fun part is in the aftermath which is marketing and promotion. It’s so difficult to posture yourself out in front of a very large crowd of other writers all clamoring for attention.

Kaye: What is the strangest inspiration for a story you’ve ever had?

Cynthia: Probably Sins and Virtues. I was at Alcatraz in SF and I went inside one of the prison cells for a photo. Afterwards, I felt a heavy cloak of energy from what I could only feel was a former prisoner’s spirit.

While writing Sins and Virtues I started to see visions of prison escapes that I had no business knowing about. If you read the first chapter you’ll get a taste of what I mean. That feeling stayed with me throughout the entire novel. It only left when I was done writing.

Kaye: What’s the best piece of advice you were ever given?

Cynthia: I’ve heard quite a bit of good advice over the years. I seek it out, and write it down in my journal. Lately, I’ve been falling back on one from Arnold Schwarzenegger where he said “earn it so nobody can say they gave you shit.”

Kaye: What do you see as the pros and cons of independent/traditional publishing?

Cynthia: Sadly, the pros and cons are one in the same in that everyone can publish a book. There’s a lot of good work being published that would probably never see the light of day due to the politics of traditional publishing, but at the same time I’ve seen a lot of awful books out there too.

The other things I’ve been noticing is that it’s no longer about the writing. It’s become a numbers game. How many FB followers or Twitter followers do you have? How many likes did you get? How many reviews did the novel receive? How large is your fan base?

I struggle with that because I don’t have the time to spend all day on social media when I have other things that take up my time like earning a living. There’s people now who are even cheating the system with paid “likes” etc. to bump themselves up into the top spot. To me, that’s not what writing should be about. It’s about the story, not how much attention you can get for yourself. Sorry if I’m coming off very negative but I’ve been doing this for a very long time and the business model has changed so much now that I hardly recognize why I started writing in the first place.

Kaye: What do you do for cover art? DIY, or hired out, or cookie cutter prefab?

Cynthia: I always do my own cover art. That is one of the beauties of going indie, you can have complete control over your cover. Although, I do have to point out that the comic book look of the Karma character in my Silke Butters series was done by an artist named Ka Rolding, whom you can find on Deviantart.

I also create covers for other authors too, so if you’re in need of a custom cover please look me up at http://www.cyncreativeservices.com/authorstudio

Kaye: What’s your favorite social media site for promotion? Why?

Cynthia: None…lol. I’d rather do a face-to-face event than spend time on social media promoting. But if I have to choose I like Twitter because it makes you think and be clever with your 140 characters. BTW, you’re all using hashtags wrong!

Kaye: How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your books?

Cynthia: All of it! I’m a one woman show. It’s honestly extremely exhausting. Like I said, I just don’t have the time needed to put in to make a dent. I even bit the bullet and hired a couple people this year and it still didn’t make a difference. But I’m trying every day. That’s all you can do is try, right?

Kaye: You participate in book events on social media often. How effective do you see Facebook release parties and cover reveals, etc… being?

Cynthia: It depends on the crowd and your time slot. I’ve had some that were very active (including my launch party for Karma) and then others where nobody interacted at all, or not until later on. I find them effective for exposure. I’ve actually gained quite a few new FB friends from events so I’ll continue to do them. But I will suggest going in with a game plan and do some interactive posts, don’t just ramble on about how your book is for sale.

Kaye: What works best to sell books for you, as far as marketing goes?

Cynthia: For me, I like face-to-face conventions. Because of the genre I write in I can easily blend into comic cons. I liken it to an actor doing a stage play over doing a movie. In that regard, they get immediate audience reaction when they are doing a play, rather than waiting for box office receipts from a movie. The same can be said about conventions. I get an immediate reaction from readers (some have even come back the next day to compliment my work) where as stuff online I don’t really see what is working and what isn’t. Also, during conventions I keep a tally on how many books are selling and my 2009 Best Series nominee Demon Hunter is still the biggest seller.

Kaye: Why do you think some authors sell well and others don’t?

Cynthia: Again, it’s all who you know. And a lot of that comes from great networking. There’s something to be said for word-of-mouth. I also believe some genres sell better than others, that’s just the way it goes.

Kaye: Which author, dead or alive, would you love to have lunch with?

Cynthia: J.K. Rowling or George RR Martin. I’m fascinated by the amount of detail they’ve both put into their respective worlds of Harry Potter and Game of Thrones.

Kaye: What kind of Chinese food do you order all the time?

Cynthia: I don’t always eat Chinese food but when I do I prefer orange chicken and lo mein.

I want to thank Cynthia Vespia for joining us and for sharing her marketing strategies with us. If you’d like to learn more about Cynthia, check out her author profile, here on Writing to be Read, or check out her website.

Be sure to catch Writing to be Read next Monday, for Part 2 of Book Marketing – What Works?, where I will interview the co-authors of the Silverville Saga books and Wild West Ghosts, Mark Todd and Kym O’Connell Todd, who will share their experiences in marketing and clue us in to which ones have been most effective.

 

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Interview with James Price, Founder of The Author Market

The Author Market

This won’t be the first time I’ve expounded on the many hats an author must wear. With traditional publishing, an author received an advance for turning in a manuscript. Then, the publisher took over, providing editing and cover art to create a finished product. Then, they developed promotional advertising and marketed your book, and with luck and some talent, the author could sit back, write another book, and collect royalty checks down the road. Okay, let’s be honest, the author might have been required to participate in the marketing through tours featuring readings and signings, but it was all set up by the publishers.

Not so today. With the rise of digital publishing, it’s easier than ever to publish your own book, changing the look of the publishing industry. Even traditionally published authors may be responsible for more and more of the promotion and marketing for their books, while advances may be less and less. This only serves to make self-publishing look like a more appealing alternative. Think about it. Why go through the whole submission process time and time again, suffering countless rejections, if your going to have to do all the work of promotion yourself anyway?

Self-publishing is on the rise, and anyone who wants to has the ability to publish a book. As I’ve pointed out before, this leads to a lot of want to be writers, who just throw stuff out there, without the gate keepers of traditional publishing to ensure a quality finished product.

As I’ve also pointed out, this often makes it difficult for authors to get good honest reviews when a book is riddled with typos and grammatical errors, which it goes to follow, also effects sales. That’s why I’ve teamed up to offer my editing services on The Author Market, where authors can go to ensure a quality product, and find assistance with all of those non-writing chores an author has to do these days. The Author Market teams up with service providers to offer authors editing, proofreading, and cover design, or they can publish the book for you, as well. It’s even possible to get assistance with marketing and promotion, through the personal assistants available on the site.

As a freelance editor and proofreader, I offer my services through The Author Market, as well as here on this site. You’ll also find services available from our Monthly Memo writer, Robin Conley and an author I interviewed recently, DeAnna Knippling , who are both talented authors and skilled editors. The Author Market has a cool referral program, too, which we’ll hear more about in just a bit.

Here today to tell us a little bit more about how The Author Market works is the owner and founder, James Price. Please join me in welcoming him to Writing to be Read.

Kaye: Tell me about James Price. What writing and publishing experience do you have under your belt?

James: Well I am a father of 6 with one on the way, yes I do know where they come from ha-ha.

I am an author, however I don’t tell anyone my pen name. I currently work 3 jobs, during the day I work as an aircraft mechanic, and at night I promote author service providers, and I am also a service provider. I have been working in publishing and author services for around three years, I own The Author Market, Aep Book Covers, as well as Nazzaro and Price Publishing. I personally have published and helped publish around 300 different titles, and have made an ungodly amount of covers over the past three years.

Initially it wasn’t me who got me into author services or even writing. It was my wife. She has been my inspiration for everything, and honestly I would have never even tried if it wasn’t for her. We got into this business, mainly because we couldn’t afford author services, mainly cover artist. Since my wife is a technical editor she pretty much handled everything herself, except for art. One day she looked at me designing a program in visual basic, and told me to get Photoshop and try making covers myself for her. Of course past experience of Photoshop made me angry so I fought her on the subject until I got tired of paying for artist. It wasn’t until then that I found what I truly enjoy that was work related.

Kaye: What inspired you to create The Author Market?

James: I created The Author Market because of the hardships that come with being an author, and even more so as an author service provider. It is frowned upon for service providers to post in author groups, or even to try to sell their services anywhere. We are usually ignored, and it is extremely hard for up and coming service providers to get a start. We constantly fight to get in the spotlight, and most of the time we end up giving up long before we are discovered. Personally it took me what felt like a lifetime of trying to get where I personally am, and if my wife didn’t constantly write, or my customers didn’t come back I would have quit a long time ago. So, I created The Author Market. A place where anyone can sell their wares/services, and a place that makes it far to easy to comment go to The Author Market! I wanted a place where an author can find any service they can to be successful! I’ve also created a refer and earn program for anyone to be apart of. That way if a cover artist who isn’t making any sales sees a FB post looking for editors, they can make income off of saying go to The Author Market. I figured why not. We all have our favorites, get them signed up and then every time you refer them (which you’re going to anyways) you make money!

Kaye: What services does The Author Market offer?

James: Personally, I sell my own services there, and I am a cover artist, formatter, web designer and gosh so many other things. The Author Market, however sells anyone’s services, we have Editors, Proofreaders, Trailer Designers, Cover Artist, Personal Assistants, and we are always looking for more new and exciting services to offer.

Kaye: Say an author chooses to have The Author Market publish their book. What platforms do you publish on? What is your accountability to the author?

James: If an author publishes with The Author Market, we will publish on Kobo, Barnes and Nobles, Create space, Amazon, Smash words, IBook’s, and any that the author wants us to.

Our accountability to the author, is as such.: By the tenth of each month we will send out royalties from previous months (whichever comes in for that author) and sales reports from the previous month. We WILL NOT gouge our clients, LIE to our clients, or STEAL from our clients. I wanted a one stop publishing platform for authors, that they can trust. Today there are a lot of publishing companies that force authors into ungodly contracts, with extremely high rates, and with no way out. I wanted a place that an author can go to that will make them happy, without taking advantage of their creativity.

Authors are being taken advantage of by these fly by night companies, and I wanted a place that was different. To publish with us all you do is get it ready for eBook and print. That includes, cover art, formatting, editing if you choose to do so. Send it to us and we will publish it. If you are not satisfied it cost $20.00 and we will remove your books from the platforms. Our price for publishing with us is 10% of royalties on print and eBook. We also will offer the author their book in print at cost plus $1.00 per book plus shipping and handling. We are not like the other companies who sell the author their own book for list price. That is just crazy!

Kaye: Would you like to talk about the Refer and Earn program offered by The Author Market?

James: Well our refer and earn program is simple. We sell other service providers services, at the point of a sale, we retain 15% of that sale. We then take that 15% and determine who it goes to. If someone refers a service provider to The Author Market, they will receive 25% (of The Author Market‘s Commission) of everything that provider sells through us. If they refer a customer to The Author Market they will receive 50% of (of The Author Market’s Commission). If you refer a customer to a service provider that you got to sign up at The Author Market then you will receive 75% (of The Author Market‘s Commission) of that sale. That way you have a reason to continue to promote your service providers, and get them meaningful work!

Kaye: The Author Market also has a cover art contest to show appreciation for your great cover artists. Would like to talk about that a little?

James: Our Cover Artist appreciation month is in September. We are giving away two prizes. One prize goes to the artist of the winning cover, and one to the author of that cover. This time we are giving away $150.00 to the winning artist, and $50.00 to the author of that cover. We want to give back to those who work hard in the background, but still want to give the author incentive to want to get them in the contest. Our service providers need appreciation and The Author Market will continue to do prizes, for all of our service providers! We love them all and want them to continue even when times are tough!

I want to thank James for joining us today. The Author Market makes it easy and convenient for authors to be sure they’re producing the best possible book they can through editing, proofreading and cover design. Their personal assistants offer help in getting the word out, and they will partner in publishing your book, if you like. And for freelance service providers, it offers a place to hang your shingle. They have a great referral program, so after reading this, if you decide to sign up as an author or a service provider, be sure to mention this post on Writing to be Read. Happy writing!

 

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An Adventure in Social Media Marketing

Delilah and Horse Web Cover

In my post, It’s All in the Packaging, I interview cover designer, Dawn Leslie Mullan and I issued a plea for your help and support as the cover art for Delilah made it to the second round in a book cover contest on Facebook. Unfortunately, we didn’t make it into round three, but I want to thank all those who took the time and went to the effort to vote. Delilah has a great cover that fits her story, and I appreciate everyone who jumped in a tried to help us win. I also want to thank DL Mullan for providing such a great cover and Robin Conley for nominating it.

Although I have participated in release parties, it was my first experience with an event like this on social media, so I learned a lot from the experience. I think there are several reasons why we didn’t make it to round three. The promoters of the event were romance authors, and many of the covers we were up against were romance covers, especially the ones which got the most votes, which leads me to believe romance readers were the majority of the audience attending this event, so I considered it lucky that I was able to get the votes I did. Again, all those that voted, whether from my previous blog post, or from my massive marketing campaign to gain votes, you guys are great, and greatly appreciated.

I also learned what not to do when hosting an event like this. The event promoters laid out a set of rules for voting, which had participants clicking and liking various pages, and although the rules were laid out, it seems several of the participants failed to do so, because in later rounds, new “Rules” posts were put up, saying those who failed to follow each step would not be counted. Also, at the end of round two, they announced that hearts did not count as votes, only ‘likes’, but this was not stated at the beginning, so anyone who had someone who loved their cover enough to give it a heart was disqualified.

I think these events should be made as easy as possible to participate in. Think about it. We’re asking people to take time out to go to a page and vote, or play silly games to win prizes in the case of release parties. The games should be fun, or at least funny. The prizes should be something that will be viewed to have some value. And voting should be quick and easy, only taking a few minutes of their time. And for heavens sake, if someone does accept your invitation and attends, or votes for you, show some appreciation and thank them. I know I do, and it keeps readers coming back for more.

I was happy that the cover for Delilah made it to round two, and disappointed that it didn’t go to round three. Maybe next time. Although, I am wondering how effective these social media events really are. A couple of authors I’ve talked said they’ve participated in release parties, but haven’t seen any real increase in sales from them. That could be partly because they are attended mostly by other authors, so we may be playing to the wrong audience there.

I’d be interested in hearing from other authors who participate in these events. I’d like to know how beneficial they really are. Do they bring in sales of your books? Or are they a waste of time? If you’d like to weigh in, leave a comment here, or contact me at kayebooth(at)yahoo(dot)com.

 

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It’s All in the Packaging: Interview with Writer, Poet and Cover Designer, Dawn Leslie Mullan

 

They say you can’t judge a book by it’s cover, but we do all the time. So, when sales for Delilah was faltering, I decided to change it up. Actually, I ran into an awesome cover designer, who came up with a great cover for not only Delilah, but one for Last Call, too. Subsequently, the sales for Delilah went up some. The new cover just came out for Last Call, so it remains to be seen if it will have the same effect, but I’m anticipating some positive results. It all goes to show just how important it is to find the right cover designer for your work. If you don’t believe a book cover can make a difference, take a look at the original cover for Last Call, below and compare with the new one, above:

Last Call Cover

Today I am fortunate to be able to interview my awesome cover designer, DL Mullen of Sonoran Dawn Studios, so I can share with my readers just what a talented cover designer this lady really is. And she’s so much more. Also a writer and poet,  Dawn Leslie Mullan spends a lot of time getting creative.

Kaye: In addition to being an accomplished poet, you have your own design company, Sonoran Dawn Studios. How did you get into cover art design?

Dawn: I got into cover design because I knew that beauty is in the eye of the beholder. People are attracted to book covers as well as read tag lines and brief synopses to make their decisions about purchases. Since I have had my digital art shown across the country in various exhibits and at conventions, the creation of my own cover art was a natural fit. Sonoran Dawn Studios is the intuitive progression from an artist and writer to designer and publisher.

 

Kaye: You’ve self-published two books of nature poetry, Effloresce, and Rain: Monsoon in the Desert and two books of dark poetry, Memoirs of a Psychotic Painting Elephant, and The Descent. Would you share the story of your own publishing journey?

Dawn: My publishing journey is much like many other writers’ careers. I have been writing since my formative years, but the confidence to write for publication did not happen until higher education. When I was exposed to literature and professors who understood the dynamics in literary context, my world expanded a thousand-fold. I was no longer in this cocoon of sensory deprivation. The experience allowed me to dream.

As I grew older my dreams also grew, but some obstacles were thrown in my way. I became disabled by Environmental Illness, so the future book tour I had envisioned for myself was replaced by severe reactions to an array of chemicals and molds. A collapsed immune system does not a national book tour make. With the help of natural doctors, nutrition, and lots of bed rest, I have been able to balance my disabilities with my goals. I began my website, Undawnted, to feature my writing. Later, I created Sonoran Dawn Studios to publish what I produced with the dream of helping other writers accomplish their goals of publications in the future.

Just because life happened while I was making other plans does not mean I still cannot fulfill my life’s purpose.  Creativity is more than a hobby; creativity also brings about choices through true authentic problem-solving. As a testament to my originality and perseverance, my publishing journey has become a triumph over adversity.

 

Kaye: Would you publish through Lulu again? Why or why not?

Dawn: Yes, I love publishing through Lulu. The ebooks I can disseminate are endless. I am researching beyond Lulu for other Print on Demand services to see what the best modality for my print books may be. I want to make sure my readers are taken care of, while not being intrusive or creating confusion. I do foresee my ebooks finding their way into print sometime in 2019.

 

Kaye: What is the single most important quality in a poem for you?

Dawn: The most important quality in a poem is based in the five W’s of journalism. What, where, why, when, and how. What image is the reader left with at the end? Where has the poem taken the reader? Why would this poem be important to the reader later on in life?  When will the poem reoccur in the memory of the reader long after the poem is read? How does the poem leave an indelible mark in the emotions of its audience?

Anyone can write a poem. The best poems are the ones that linger in the recesses of a reader’s mind. To stir there, be forgotten until an emotion brings up images of the poem that can only be satisfied by reading the poem again. Poetry is more than words and rhymes; poetry is the exercise in conveying emotions through imagery.

So, what do you see when you write?

 

Kaye: Where do your poetic inspirations come from?

Dawn: Everywhere. That is where my inspiration comes from. I am in awe of this world and our universe. I keep a child’s naïveté and wonderment lurking around every corner of my imagination. I view circumstances with that innocence as if I am seeing lightning, touching a cat, hearing a siren, or feeling the sun for the first time. Every time.

That juxtaposition allows me to combine youthful honesty, integrity, and virtue with the aged heartbreak, candor, and wisdom. No emotion is off limits to experience inside my soul. Every creative dimension is then available to express whether that would be in the forms of poetry or prose.

Inspiration is everywhere… you just have to feel it.

 

Kaye: What’s your favorite social media site for promotion? Why?

Dawn: None of them really are my favorites for any kind of promotion but I go where my audience travels. Social media is the ghetto harbors of the internet. Our creativity and objectivity are trapped in programmed cages that reverberate and sometimes crescendo our own confirmation bias. Social ghettos like their city namesakes limit opportunities for those individuals seeking advancement and relegate people into an inferior stasis with poor resources and tyrannical mismanagement.

I’d rather own my own website away from social media, but finances impede that dream at this moment. So I am stuck in the ghettos of Facebook, Google plus, and Blogger. I hope someday people realize how confining social media is so we can return to a time of free expression.

Won’t you join me?

 

Kaye: You are a creative person, writing award winning poetry and designing some pretty awesome cover art, etc… Were you creative as a child?

Dawn: Thank you. I have always had an active imagination. My formative years began in solitude, but after my family moved to the west coast, we ran a daycare, and so there was no shortage of company.

The lack of companionship, however, is a different matter. I knew I was atypical from other children of my age. I observed. I understood far beyond my years. I intellectualized, but I also empathized.

Creative maturity has given me the ability to recognize those evocative reactions and morph the feelings into a seasoned response. Empathy is a strong connection to other people and their plight, the trick is to find a positive way to express myself through art, writing, and problem-solving to avoid the pitfalls of negativity.

That is why so many creative people are depressed and feel rejected by society: improper context of sensory stimuli. Creative people need to step outside of a given situation and see all the moving parts. The ability to walk in another’s shoes is a gift, but when that gift creates blinders to the other parts of life, that is where creativity can destroy instead of uplift.

I had to find that balance. I had to find my own wisdom. Meditation and energy work are beneficial. A balanced perspective is everything.  I had to learn that being a creative child did not mean I had to be an explosive, renegade adult… that is what my characters are for!

Let your imagination work for you. Be calm, cool, and collected with your interactions with the world. Allow your creativity be the solution.

Make your characters say and do what society frowns upon. In creativity, you are free. In living imagination, you are the creator.

So design a better reality to inspire change: one person can make a difference.

 

Kaye: How would you describe yourself in three words?

Dawn: Innovative. Dynamic. Trendsetter.

 

Kaye: What’s the best piece of advice you were ever given?

Dawn: I really have no idea. Maybe it was: don’t play in traffic? Or, don’t stick your fingers in the light socket? I do not believe I have ever been given a lot of advice.

I have always been a self-starter. I am a person who walks forward in life. There have been some obvious setbacks, but I set short- and long- term goals. Whatever is attainable, I achieve. Whatever does not work for me, I change to fit my new timeline.

So I do not believe my life has been about being advised as much as it has been about who can keep up with me.

 

Kaye: You’ve had many poems published and won awards for quite a few. What is the biggest challenge in being a poet?

Dawn: The biggest challenge in being a poet, or an artist in general, is discovering new ways to compete with myself. How can I outdo my last creation? Achieve a better response? Create something thought-provoking or truly distinctive?

As a writer, I challenge my own status quo. I am in competition with no other person but myself. So the creative balance I endeavor to maintain has helped me restructure my point of view. I strive for self-betterment to take my writing to the next level.

This fresh perspective allows me to mature as a writer as well as be a cheerleader for other authors. When I removed the ego-driven, quantity over quality focus from my writing career, I discovered how the release from those negative aspects took my creativity to new heights.

I spent more time creating than worry about the industry, agents, publishing houses, and other writers. I could then help others without feeling jealous or anxious or petty. I could be happy for other writer’s successes because those writers were never in direct competition with me. That is an illusion I had to shed.

Once I realized that each person has their own goals and life path to fulfill, then I understood the dynamics with which creativity really springs: inside my own internal genesis.

People on a parallel career path weave branches from the same tree on which my creativity sprouts. Each branch is different from the others and reflects the health of the common root. If we do not tend to our roots, fertilize the soil, and water regularly, then the tree will falter in a coming storm. Angst ruins everyone’s creative efforts. So why bother with it?

That is a summation of the writing craft and our individual responsibility within our community. We must become the best writer we can be and also give a helping hand to another writer regardless of his or her success. Wisdom is in the balance.

Of course that also frees me from the cookie cutter manufactured industry standards I see dominating the writing craft. So watch out world! I don’t have a compass. I don’t have a quota system. I am following my own branch that is reaching for the stars.

And, everyone can change their stars.

 

Kaye: What advice do you have for aspiring writers and poets?

Dawn: Writers need about ten years to season well, marinate in their own juices. Raw writers tend to give their hearts but when constructively critiqued, lose their minds. So I advise aspiring writers to go in search of criticism, negative criticism. Take courses for a community college certificate or degree in creative writing. Go out and join your local Professional Writer’s Group. Seek out people who will guide and help you without sparing your feelings. Those people are gems.

When you receive constructive advice, use it. Correct your writing and erode your ego. Writing is not about dissecting words and mincing phrases, but about dismantling your hubris.

Once a writer can get out of their own way, their writing takes on a profound quality. Stillness. Wisdom. Maturity.

One should always know and understand their craft through hard work and education. One should also write from the heart. Writing from the ego only speaks to other egos. When a writer writes from the heart, their story resonates at varying degrees within their audience and their writing is called: literature. Then a writer can build a loyal readership and just not simply have hapless followers.

On that same note: never believe your own press. I have had forum critique comments like: that was the best poem I have ever read! Only to look a few comments down and read: I really didn’t think your poem was all that great.

You just have to laugh.

When a writer has been through the crucible of their own development, then a writer can discover their weaknesses and strengths. Until that level of discernment is achieved, a writer is not ready to meet the world. The world is full of wolves ready to take your money and tell you whatever you want to hear.

An educated, informed, and mature writer can espy the wolves, escape the traps, and only do what is right for their needs.

So become the writer you have always wanted to become. No one else can do it but you. What are you waiting for?

 

Kaye: What time of day do you prefer to do your writing?

Dawn: Any time is fine. I write during the day or night. I do like night though when I really have to concentrate and do not want to be disturbed. No phones. No television. No distractions.

I do write when the muse descends. When I first began writing as a hobby, I would wake up from a dead sleep to jot down notes or a poem. My mind was active during my dream state. Now with my own creative structure, I find myself less inclined to be so impulsive. I write until I am done with that scene and I move on to another activity.

I also rotate from art to poetry to nonfiction, and then fiction writing. It is very noticeable trend on my personal social media status. Those breaks help avoid creative lulls and downright boredom. Writing for me is a metamorphosis of the psyche more than it is a time and place.

 

Kaye: You’ve had to face some huge obstacles to get to where you are now. Would you like to talk about them?

Dawn: Which obstacles? Chronic illness, abandonment, or near death experiences? My life has run the gambit, but direct participation in life events is what writing is all about. When I go through a challenge, I meet the impediment head on. There is no sense in hiding from life.

Do whatever you have to do short of hurting yourself or others; I do not abide by those types of negative expressions, but if you must throw your shoes or scream out the window, then do it. Then learn from your interaction with the world so you can check your emotions to respond with a healthy regard to life instead of having meltdown reactions to it.

The more you deal with life’s ills; the more those issues become underwhelming. Oh, the car broke down in triple digit heat… that problem interfered with my day but not unexpected given the circumstances. If you structure your life with good planning, sensible organization, and attainable goals, then you can respond to the world from a point of important but not urgent. So when the car breaks down, everything else takes care of itself, and you do not feel overwhelmed… just slightly irked.

With my brain inflammation and neurological issues, I have had some unflattering behavioral repercussions. In a short amount of time, I have learned what my body needs to combat this inflammation so I can deal with life as it comes. For my emotions, I write to express my discontent with research, citations, and good ole-fashioned sarcasm. My awareness blog for my neighborhood news can be incendiary at times, educational and informative at others, but entertaining to thousands of people a month.

So huge obstacles are what you make out of them. I find that I must navigate in a sea of challenges that most people would just give up and let a shark eat them. I am not like most people. I will take your shark, fry him up for dinner, and raise you: writing and publishing careers!

It comes down to simplicity: you can spend your life saying: oh crap, not again. Or, looking at challenges from a different point of view: at least my toaster oven still works.

Well what did you expect? I react to microwaves.

 

Kaye: Which poet, dead or alive, would you love to have lunch with? Why?

Dawn: Just one? I kind of do this exercise with my poetry. I call my brand of talking with the creative masters as response poetry. I take a poem from Poe, Dickinson, and then write a response. Upon Reading Edgar Allan Poe is a literary take on many of his works. Death Responds to Emily Dickinson is the Grim Reaper’s rebuttal to her I Could Not Stop for Death.

If I had to pick between the two, I would like to sit down with Poe. Not because it’s “Poe,” but because Edgar was a literary critic in his time and quite combative with his contemporaries, which I find entertaining as well as educational.

What were Edgar’s pet peeves in writing? How did his critics respond to his opinions? Did his critics give constructive criticism to Edgar’s work or did they just attack out of ego-driven defensiveness?

As writers and critics, we can learn from the advice, mistakes, and behaviors from our forefathers, and foremothers. If you do not know the past, you are doomed to repeat it. Art and writing, much like society, cannot go forward always repaving the roads of the past. We must create new exits onto the roads less traveled by. The best way is to learn from the master artists, poets, and writers from their works to their own personal views of the craft itself.

On your journey, is your road already built or are you walking in a forest that has no name?

 

Kaye: What’s something most readers would never guess about you?

Dawn: I am overeducated.

Seriously, I have never met a topic I did not like or want to know more about. I do have six college degrees including a Master of Arts in Teaching and Learning with Technology. I have degrees ranging from general studies, foci in biology and geology, emphasis and focus in history and biology, and organizational management. I was also working on creative writing, marketing, computer science, and publication creation before I became disabled.

I was an active community member. I have lectured and had speaking engagements about technology, art, and the role of girls in our technotronic era. I have paneled at science fiction conventions. I have exhibited and won awards for my digital art. I have ghost hunted as a history major and aspiring medium. I have experience in film and stage. In addition, I have a background in medicine for about a decade as a family member’s caretaker.

My greatest achievements have not been the cords, ribbons, or degrees. Although I am grateful for the honors I have earned in their formation of my character as well as giving me the skills to navigate our ever-changing, technological world, I am interested in more intangible achievements at present. I am on a spiritual path to investigate the human condition. I seek to answer the mysteries of our universe and impart that wisdom onto others.

With that said, I feel my greatest achievement is leaving a creative and educational legacy. My illness precludes me from having offspring, but with management of my health, I have endeavored to become the person I have always wanted to be. I am a work in progress. I can be grumpy and irritable at times, but I am more patient and charitable than anything else.

I guess that comes from living a life less traveled by. I have shrugged off convention for a spiritual road on the superhighway of life. I may be in the slow lane, but I am not obsessed with the destination. The journey is my classroom and I am an enthusiastic student.

Will you like to hitch a ride?

 

Kaye: What is the one thing that is the most unusual or unique thing you’ve done so far?

Dawn: Strange is what I do. I combine real life scenarios in my creative works to give the contrived a reality check. When a reader experiences my characters and their challenges some of those obstacles may be rooted in my own life. I will not tell which is which, what fun is that?, but I will say that creative writing allows me the indulgence to work out some past issues in a positive and productive manner.

So the most unusual or unique quality to my writing is that I use creative fiction and nonfiction as my camp counselors.

Have a problem? Fantasy about justice? Do not have the energy to bury a body in a remote location? Then you need to become a writer. You have innovative ideas, a spark of madness, and a tinge of laziness that comes with sitting down at a computer to let your fingers do the trash talking.

Shovel, anyone?

Thank you Dawn, for joining us today and sharing your unique take on life, and writing, and shoveling. And thank you for allowing me to use you for the purposes of illustrating the important role cover art is in the sale of your book. You could write a masterpiece, but no one will ever know it if they never crack the cover to read the words inside.

We Need Your Help!

This post came at a good time, because today Dawn and I have some exciting news to share. The cover art for Delilah has made it to round two in the Joandisalovebooks Summer Loving Book Cover EVENT 2017. This is great news because it is a really great cover, but we can’t do it alone. The winner in each genre category will receive a great marketing package, which would be great for the promotion of Delilah.

We need your votes, so we can win first prize in the western genre category. You can find more information on how to place your vote at Sonoran Dawn Studios, where Dawn has been kind enough to lay out step by step instructions for you. So, if you are a follower of Writing to be Read, a fan of Delilah, or someone who has just discovered Kaye Lynne Booth author, please take a few moments to clink on the link and cast your votes for us. It will be greatly appreciated.

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