Everyone talks about how the rise of digital publishing has impacted the book industry and the effects it may have on authors. Some think these effects are good, while others view them as having a negative impact. It is true that digital publishing opened up opportunities for would be writers, making it so just about anyone can write and publish a book with no need to be discovered by an agent or publisher.
But, it is equally true that many brick and mortar bookstores have had to close their doors due to the competition from eBooks and the rapid growth and expansion of Amazon. And, it’s also true that because it is now so easy to publish a book and authors who publish independently are able to circumvent the traditional publishing gatekeepers, there are no gauruntees that the books we purchase will be of good quality writing. There is nothing in place to be sure the books we put out have been edited. So, it would seem that digital publishing had had both positive and negative effects, depending on which area of the business you work in.
One area of impact that many authors don’t realize or appreciate, is the fantastic promotional opportunities the digital era has supplied for us. Due to social media promotion and email, we are able to access direct communication with fans and followers that via means which weren’t available in the pre-digital era, and this is a great plus for us. We need to take advantage of these great opportunities and listen to our readers, when we’re fortunate enough to get a comment or a review. I try to respond back to every comment readers leave me, and check my reviews for new ones frequently. And yes, these days posted reviews can make or break a book’s success, influencing potential readers, so reviews do matter.
Today’s author doesn’t have a fan base of faceless readers. Today’s authors have the opportunity to make connections with their readers. Some authors have found ways to take advantage of this by gathering their followers together in Facebook groups or put together street teams who actively promote their writing or go out and get reviews for them.
I can see how beneficial these practices are, because I know how much time and energy I have to put into marketing and promotion. But even though I don’t harness my fanbase as a promotional asset, I still appreciate the chance to reach out and chat with my readers to find out what works for them and what doesn’t. And while I don’t have a gazillion reviews on Amazon or Goodreads, the ones I do have are good ones, making Delilah a four and a half star read. It’s all because of you, my readers. So, I can appreciate the impact that digital publishing has had in this area.
The negative impacts, the fading of brick and mortar bookstores, the increase in the number of poor quality books put out. They are still there and likely will be for time to come, although I’ve heard the trend for print books is rising again. Unless digital publishers implement some type of quality control system, or all authors act professionally and create quality writing that’s been edited before publication, a poorly written or unedited book is liable to pop-up here and there, being generally unavoidable.
I don’t have all the answers, and I can’t change trends that I feel are negatives on the industry, but I can appreciate the positives that digital publishing has brought with it. I like getting to know my readers. So, before I sign off on this post, I’d like to urge you to reach out and let me know who you are and what you like, or don’t like, about my writing. It only takes a moment to leave a comment, and I promise to respond to each and every one.
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Normally Fridays bring you book reviews on Writing to be Read, but as often happens, life got in the way last week and I don’t have a review ready today. So, I thought I’d take this opportunity to talk about the importance of reviews for today’s authors. You see a lot of hubbub on social media these days asking for reviews, and it’s one of the top goals for authors, in part because acquiring reviews has become one of the biggest difficulties today’s author faces. First, let’s look at how reviews can help authors, and then we’ll look at why they are so darn hard to get.
So, what’s all the fuss about? Why do author’s even need reviews? What good are they?
In the world of digital publishing, it’s not sales numbers that puts your book at the top of the best seller lists, but the buzz which surrounds it. Reviews drive books to the top, or not. But, even poor reviews are helpful to authors. I know that doesn’t sound right, but it’s true. Author and freelance writer DeAnna Knippling explains it well:
“Amazon’s algorithms are not human, do not have feelings, and don’t actually understand that you’ve just been torn in two by a critical review. What those algorithms see, as far as anyone can tell… is that someone read your book.
“In my opinion, indie writers should treat all stars as good stars. Total stars = success #1.
“Second, indie writers should worry about their average star rating. Higher average = success #2.
“Third, indie writers should worry about their average rating being too universally positive, an indication that reviews were either begged, borrowed or stolen. Variety of star ratings, (obviously heavier on the 4\5 ratings) = success #3.
“Forth, although maybe this should be higher, indie writers should be worried about reviewers going on to buy similar books to yours. If your book is bought and possibly liked by people who normally buy that kind of book, it will be shown more often to people who buy that kind of book. Also bought = success #4. ”
So, reviews not only boost your book up on the best seller lists, but they also direct the audience who views it, which theoretically, can boost your sales. That’s why I post my reviews, or at least a portion of them, on both Amazon and Goodreads. Amazon doesn’t always allow my reviews to stand because I’m not a verified sale. (I do my reviews in exchange for ARC copies.) However, Goodreads even allows me to include a link back to the original review here on Writing to be Read. If an author requests it, I will also post their review on Smashwords, B&N, or any other site that carries their book, if I’m able. After all, the reason I do what I do is to help out my fellow authors. The rules placed by the different sites on who can post a review and what can be posted can be daunting, but they can be worked around.
Something else I have run into is getting people to download my book, even when it’s free. I offer a free ebook of my paranormal mystery, Hidden Secrets, when you sign up for my monthly newsletter. I’m getting people to sign up, but for reasons I don’t understand, not many are claiming their freebie. I’m not sure why this is, but I know other authors who have experienced the same thing. If you can’t get people to read your book for free, how do you expect to get them to pay for it? And then, if you do get them to read the book, how do you get them to take the time to go back and leave a review?
To find out what problems other authors have in acquiring reviews for their books and learning what works, I did an informal poll of authors that I know, and here is what I found out:
Jordan Elizabeth: Getting reviews is hard. I don’t think I’ve only had 1 or 2 people ever leave a review after purchasing. I’ve tried blog tours, but haven’t had good luck. The best way for me is to seek out blogs and send a personal email.
Tom Johnson: It’s hard to get reviews. I sell a lot of books, but few receive reviews. Readers just don’t want to write them. The easiest way is to sign up for a Blog Tour (there are many tours available, but they charge). However, you will get reviews on the Tour. I review books, and would be interested in reading the first Oracle novel.
Amy Cecil: I have my own personal ARC TEAM, that starts the reviews when a book releases, then I have bloggers and the rest trickle in.
1) ask friends and people you have been in contact with lately and kindly ask them if they would read and review your novel.
2) engage with possible audience in social media and ask them for reviews in exchange for free giveaways.
3) contact students and people who are new in the area and ask if they would be willing to do it.
4) I have been advised and therefore passing it on “never buy reviews” – readers do know it’s fake news lol.
5) last but not least, patiently wait for surprises and if they do not come, keep no worries Shakespeare had no reviews as all the other masters (lol).
There doesn’t seem to be any clear cut answers. I can remember when the only people who wrote reviews were columnist, who wrote for the newspapers and magazines, and that’s the only place that you found them. But the industry is changing and now days customers want to hear from customers who bought before them before they buy, so that’s who writes, or doesn’t write reviews, and they appear on every book distribution site where they are available.
Although it sounds as if Amy Cecil might have something going with her ARC TEAM, many authors struggle as much to get reviews as they do to make sales. I don’t see anything wrong with simply requesting folks to read your book and write a review, but it appears this methods lends only minimal results. There are reviewers such as myself out there, but finding them isn’t always easy,
Something I’ve seen in recent ebooks I’ve read is an appeal to the reader at the end of the book, asking them to write a quick review before putting the book down for another. It seems to me that this reminder is strategically placed to catch the reader’s eye just as they finish the story, requesting the review while the tale is still fresh in their minds. It might just work.
As authors, we should be reading as a part of our pre-writing preparations, saturating our brains with whatever genre we plan to write in, as well as factual research for nonfiction or historical works. As authors, we also know that reviews truly are important, so take the time to write a review for every book you read. It may take me a while to get my reviews posted on sites in addition to my blog, but I do eventually get them there. Reviews don’t have to take long to write. A couple of sentences and a star rating will do. But write the review.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
Every year at this time I look back and so a review of what was published on Writing to be Read and my writing life. 2017 has been pretty eventful for both me and Writing to be Read, so this year I’m particularly excited about this look back. But, I’m also excited to get out my crystal ball and warm up my psychic abilities as we take a look forward that comes as we start the new year, because I think there may be some exciting things in store.
There were so many things that happened for me in 2017. In April, my western novel, Delilah was published by Dusty Saddle Publishing, which of course, is exciting. Delilah hasn’t done too bad on sales, but it didn’t make the best seller list. It has received some really excellent reviews, and is rated with four stars on Amazon. Although it may not be a huge success, for me it was a hard earned accomplishment, but the reward came the day I received my first royalty check. Yep, I’ve got royalties. Isn’t that the final proof that I’m a writer, at last?
I do have folks inquiring about a second novel, and for those who are wondering, Book 2 is in the working. My crystal ball tells me that it will be published sometime in the coming year, only this book, I may publish myself and skip the publisher as middle man. I’m having a time getting the sales data, and what I do have makes it appears as if what sales I do have, have been the results of my own marketing efforts, so I’m not seeing the benefit of sharing my royalties with a publisher, when I can do about everything they have done for me. In addition, mid-year the rather generic cover the publisher provided for the book was replaced by a cover that fits the story better, done for me by Sonoran Dawn Studios, which I am much happier with.
In addition I had two short stories published in 2017 by Zombie Pirates Publishing. The first, “If You’re Happy and You Know It” came out on August 1, in their science fiction anthology The Collapsar Directive. The story is a futuristic dystopian tale with just a touch of humor, in a world where productivity is high, but you’re only allowed to be happy on the weekend.
The second story, “The Devil Made Her Do It”, just came out the 15th of this month in their Crime Romance anthology, Relationship Add Vice. It’s a tale about the crazy things we do for love and a girl, Betty Lou Dutton, who leaves hereself open to be taken advantage of and ends up taking the rap. My fortune telling abilities see Zombie Pirates in my future for the coming year, as well. I submitted a little flash fiction story for consideration in their Full Metal Horror anthology. Wish me luck.
The really big thing that happened for me in 2017, or at least I think it’s big, is a landed an adjunct position teaching ENG102:Academic Writing at Western State Colorado University, my Alma Mater. Let me tell you, it has been a crazy ride. I got the position due to a last minute opening, when a scheduled lecturer was unable to teach for health reasons, which was unfortunate for the scheduled lecturer, but very fortunate for me. We got it all figured out and I was hired five days before classes started, so that’s how long I had to restructure both classes to be hybrid classes and figure out how to teach a method of writing I knew nothing about. It was a rocky start, and to be honest, I think I confused many of my students at first, because I was unsure myself, but as the semester moved forward, I gained more solid footing in the classroom, and the students began to figure it out, too. I have now successfully made it through a whole semester, teaching two hybrid courses and it feels great. I know I can do it and I have some experience teaching in a University setting, so I know there will be more teaching jobs in the coming year. My crystal ball is a little blurry in this area, but I know last minute stuff happens all the time, so who knows? Maybe I’ll end up back at Western.
As for Writing to be Read, I’ve had an exciting year there, too. At the beginning of the year, I my friend Robin Conley helped me do a total overhaul of the site, and in August my friend DL Mullan of Sonoran Dawn Studios helped to redesign it. The results are what you see here now, but they were a long time in coming. I’ve added my website right here on the blog and you can reach the different sections by clicking on the tabs across the top to learn about my published poetry and fiction, my westerns, my Playground for the Gods series, or Write it Right Editing. Writing to be Read also gained some great talent in 2017, Robin Conley with her Weekly and Monthly Writing Memos, and Jeff Bowles with his Pep Talks and his God Complex posts, and I am thankful for benefit of their content for the short time they were with me. Unfortunately, life carries folks in different directions and both of these fine writers are no longer able to share their expertise and wisdom with us and I don’t foresee them rejoining us in 2017.
What my crystal ball does show me, is that Writing to be Read has grown in readership over the past year, and I feel it is due to the great and consistant content posted not only by myself, but by Robin and Jeff, as well. Most recently, the content has been almost non-existant, because I’ve had to focus on the classroom and I’ve discovered grading essays takes a lot of time. I don’t think the drop in content from losing my team members or from my not having the time to devote that I should have hurt my numbers yet, but I do foresee such a possibility if the lack of content continues.
In this realm, my crystal ball shows me something very interesting. I see new members of the Writing to be Read team and really great content in the coming year. In fact, a call for action is going out with this post, right now. If you are a writer who feels you might have something to contribute and you’d like to be on the Writing to be Read team, I want to hear from you. Shoot me an email at kayebooth(at)yahoo(dot)com telling me what type of contribution you would like to make and how often you’d like to make it. I’m pretty flexible, so let’s talk.
In years past, I have given a rundown of all the posts throughout the year and which were viewed the most or which got the highest numbers of comments or likes, however that makes for a very lengthy, boring post, so this year I’m only giving you the most interesting facts. For instance, over the past year Writing to be Read has had viewers from the across the globe. The highest number of views coming from U.S., the United Kingdom, Canada, Australia, Ireland, India and Mexico. It’s top referrer is Facebook, which doesn’t really make me happy, since I’m kind of peeved at Facebook at the moment, but I’ll take my viewers wherever I can get them.
The month to receive the most views was July, with my interview with writer, poet and cover designer Dawn Leslie Mullan being the hightest viewed post. Next up was a “Pep Talk” from Jeff Bowles, “I Think We Need a Break”, and third highest was my post, “An Adventure in Social Media Marketing“. The post that received the most viewed over the whole year was my post titled, “How Do You Measure Success?” which I wrote after signing the contract for Delilah. The second highest views overall were received by “Ah! Sweet Rejection“, which I wrote, oddly enough, after recieving a rejection for Delilah. The third highest was Robin Conley’s “Weekly Writing Memo: Word Choice is Everything“.
Looking ahead to 2018, my crystal ball says it’s going to be a good year. I hope it’s right. I guess only time will tell. So until then…
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