Ask the Authors: Genre Differences

genres

 My first semester in the M.F.A. program at Western, we were assigned to write an excerpt in a genre outside of that in which we normally write. I was assigned the western genre, and while I’d never really written much in the western genre, I learned from that exercise that I was pretty good at writing westerns, and that excerpt became part of my first published novel, Delilah. Now I’m working on the sequel, and even though the western genre is not as popular as it once was, I enjoy writing westerns, and for me, that may be more important than how many I sell. (But, how many I sell is important, don’t get me wrong. I want ton be a best seller as much as the next author.) I could never be a literary writer. Hell, I can’t even read all the way through some literary novels. While I have a knack for the western genre, I also have available Last Call, which is a sci-fi short and my paranormal mystery, Hidden Secrets. I guess that makes me a multi-genre author.

Today Ask the Authors is going to talk about some of the genres and what makes them different. We’ll also look at what kind of things we do differently when writing in more than one genre, regarding the writing process, research and marketing. Without further ado, let’s see what our panel members have to say.

Which genres do you write?

DeAnna Knippling: Most of them.
Jordan Elizabeth:  My books are all young adult with a touch of fantasy.  Some of the books involve fantasy creatures.  Others feature ghosts.
Carol Riggs: I write mostly fantasy and science fiction. However, I approach those genres with a light touch; I think they’re more accessible to a wider range of readers that way, rather than saturated (high) fantasy or hard sci-fi.

Tim Baker: I really don’t know what my genre is – or if I actually can be placed into only one. Generally speaking I write fast-paced, tongue in cheek, semi- humorous crime novels. I have also taken that description and coupled it with supernatural themes. My latest novel is pretty much a suspense-thriller, but it is still fast-paced with very small doses of humor.

For the purposes of this segment – let’s just say I write crime novels.

Cynthia Vespia: I write speculative fiction for adults and teens. For those who don’t know what speculative fiction is, it is  a broad literary genre encompassing any fiction with supernatural, fantastical, or futuristic elements. Often described as the ‘What if?’ genre, speculative fiction is distinguished by being based on unusual ideas and elevated imagination.

I write a combination of urban fantasy, dark fantasy, magical realism, supernatural, paranormal, superhero, and dystopian. Which is why I started to go under the umbrella of speculative fiction because it encompasses all of that. I’ve dabbled in horror, and I’m trying my hand at space-opera, but those aren’t my main genres.

Janet Garber: I’ve written and published in multiple genres: journalism, non-fiction book, book and movie reviews, essays, short stories, novels, poetry, sci-fi/spec, humor. About the only thing I haven’t tried yet is screenwriting.  I’ve also got a number of children’s stories and I would love to put them together in a book someday.

Chris Barili: I write in every genre. I think the story and the characters dictate the genre, so rather than starting out to write a fantasy novel or a western short story, I set out with a character and a problem and let things go from there. With the acceptance of a story of mine to a new crime fiction magazine, I have now sold fiction in all the major genres: Fantasy, SF, Horror, western, romance, and crime. I write most of my stuff in the speculative fiction genres of fantasy and horror. In the end, a story’s a story, no matter the label we stick on it.

Follow-Up for YA authors: You write YA, but you write different genres under that umbrella: steampunk, fantasy, maybe even sci-fi. To my way of thinking your genres should be labled YA steampunk, YA fantasy, YA sci-fi, YA romance, etc… You may not have the answer for how this practice of clumping all the genres under one YA umbrella came about, but what are your thoughts on it?
Carol Riggs:  Here’s my off-the-cuff answer to that:

I think clumping everything under just “YA” is pretty limiting and doesn’t tell the reader much info. Technically, as many editors and agents point out, YA is simply an age category, for readers 12-18 (and up) and involves main characters who are usually between the ages of 14 to 18. The actual GENRE is a dividing into things like steampunk, fantasy, sci-fi, historical, graphic novel, etc. But it’s very handy to have labels like “YA steampunk” because then you get the age category listed as well as the genre.

Dark Western Fantasy

Dark Western Fantasy

Each genre has certain elements which readers pick up a book expecting to find within the story. Romance tropes are probably some of the most familiar: there are two characters, they often start out disliking one another, to spite all odds they fall in love, but there are obstacles to overcome for them to be together, and of course, there must be a Happy Ever After. These are the elements of romance, and without them we don’t have much of a story. This is what romance readers expect to get when they pick up a romance novel. Its what they want, and if you don’t deliver, your reader following is liable go find another author who does.

I’m sure you’ll all recognize the tropes for the western genre as well: you have a lone character who stands up for what’s right against high odds, and must battle against the environment to complete their journey. There is a certain time period in history in which the western must occur, after (1700s?). I optioned to go against a trope of the genre when I made my protagonist female, but by giving her a romantic interest, I crossed over into the romance genre, therefore widening my audience scope. Let’s see how our panelist handle the tropes of their genres.

What are the more well-known tropes of your genre(s)?
Tim Baker: Tropes? Wow – I had to look up what a trope was!! So you basically mean clichés? This is difficult for me to answer because, as I said, I don’t neatly fit into a set genre, but as far as crime novels go I guess the biggest tropes would be the hero with the deep dark secret in his past, or the villain who is hell-bent on avenging an egregious wrong perpetrated upon him by “the man”. There is also the ever-popular femme-fatale as well as the buddy concept, where two characters are thrust together against their will and have to work together…then end up being best friends.
Cynthia Vespia: In every genre the readership of that specific genre is expecting certain elements to be included, which is what drew them to the genre in the first place. It is the job of the author to deliver those expectations. Whether its pacing, character, or story there are certain approaches to each genre. I’m just aware of including those elements while I’m writing a book.
Janet Garber: My female protagonists tend to be slightly neurotic, soulful, fighting for their lives in one way or another. My villains are like dementors, sucking all the air and light and creativity out of everyone they come in contact with. It’s easy to love the hero or heroine and detest the villain. I will say that usually I’m too soft on my characters, don’t let loose on them as much as I should, and insist on happy endings. I guess I write the kind of stories I want to read.
Chris Barili: Since I write in all of them, this would take most of the rest of the day for me to answer, but tropes are kind of outdated now in many genres thanks to the crossover between them. Urban fantasy, for example, has different tropes than fantasy or urban adventure kinds of stories.
Horror.Women.Parnormal Romance

Horror, Women’s Fiction and Paranormal Romance

How much do you think about the tropes of your genre while you are writing?
DeAnna Knippling: Hmmm…I study the tropes, but I don’t think about them much, other than when they annoy me.   I try to focus more on what the reader actually wants to feel, although I might get excited about some set piece that I want to include, especially for my ghostwriting projects.  “I get to go to Paris!  I don’t want to take people to the Eiffel tower…but we are TOTALLY going into the back of this cafe and making crepes.”  Stuff like that.
Jordan Elizabeth: I don’t while I’m writing.  I don’t really think about them at all until someone makes a comment in a review.  I’ll read it and think “huh, I guess so?”
Carol Riggs: I basically know the tropes and I know some people are eager to see those tropes; it’s part of the genres. However, I like to be original and if I do include a trope, I try to put a fresh spin on it. I do this mostly when outlining my novels before I begin, but also when I’m considering a plot twist.
Tim Baker: I think about them constantly because I try to avoid them. I try to make my stories and characters as “real” as possible.
Chris Barili: Consciously – not at all. Subconsciously, my experience reading across genres helps a lot. They tend to insert themselves once the story gets rolling.
Crime Novels

Crime Novels

Even when writing fiction, there’s a certain amount of research required, and the type of research may depend on the type of story you are writing. For the western genre, I did quite a bit of research into Colorado history and the old west in general. For Delilah, I also researched specific details, such as the different types of rifles available during the timeline of the story and the attributes and features of each, and how long it takes to travel certain distances on horseback or by wagon. For other genres, these details would be of no interest, but other things would be more relevant, so the type of research will vary between genres. Our panel members write a wide variety of genres. Let’s Ask the Authors what kinds of things they research.
What kind of research do you do for your genre(s)?
DeAnna Knippling: I’m trying to tackle the top 100 books in a genre before I try to write in it.  Sometimes with the ghostwriting I get overcome by events.
Jordan Elizabeth: I try not to research fantasy creatures, because I want mine to be original.  The only research I’ll do involves historical content.  Many of my stories flash back to a time in history.  Escape From Witchwood Hollow follows three girls.  One is in the 1600’s, one in the 1800’s, and one in the 2000’s. 
Carol Riggs: It really depends on the book. The sci-fi genre demands more real, science-related research. For instance, for my latest sci-fi I researched things like assault drones, concealed carry laws, hoverboards, pepper spray, and how to get over or through a barbed wire fence. For fantasy, I find myself often researching medieval kinds of things—what hut roofs are made of, how fast horses travel, etc.
Tim Baker: I’m not big on research. I try to write stories that don’t require it, or require very little. Most of my research consists of observing life.
Cynthia Vespia: It depends what type of story I’m writing. Most of my research is for location, weapons, or mythology like monsters etc.
Janet Garber: I would say I’m light on research. Mostly I draw upon people I’ve encountered casually, places I’ve passed through, choices I could have made. The road not taken.  It always intrigues me that decisions we make at certain times in our lives have such long-lasting results. No wonder we obsess about doing the right thing.
Chris Barili: Genre research is just plain reading. I try to read across a broad spectrum of genres. I’m currently reading a crime novel, Dead Stop, by my friend Barbara Nickless. Before that, I was reading a zombie anthology edited by Jonathan Maberry. And on my TBR pile I see SF, fantasy, romance, and a weird western.
Margareth Stewart: I do lots of research – on time, place, suitable names for characters, historical data, language and how people relate to one another. As I read various genres, every piece of information is important. Besides, when I am writing a new genre, I read the top writers of that field to figure out their style. For writers, I should say research is the beginning and the final proof  we are in the right direction. It makes our writing real – to a point that sometimes readers even inquire me: “Have you not met Pierre (main character of Open)? Don’t you tell me he is not real?”. It is unbelievable – our ability to make up stories and a fiction world.
Steampunk.Knippling and Elizabeth

Steampunk

What came to be The Great Primordial Battle, Book 1 in the PfG series, was my thesis project, so it had detailed planning. I had so much detail that it couldn’t all be contained in one book. I had outlined the story, and charted out so much backstory and extremely complicated lineage for my characters, and since my characters can appear in different personas at different times, I charted all of those too. In fact, I had so  much detail, I couldn’t possibly fit it all into one book, and I had to restructure the whole thing into a four book series. I had never done such detailed research and planning before. Although I did do a lot of research for Delilah, the plotting wasn’t nearly as detailed and or complex. Whether that is due to differences in genres, or to multiple POVs vs single POV, I cannot say. Perhaps both make their contributions.
With all the different types of research that comes with writing in each genre, we have to wonder about other differences. Do we go through the same writing process when crafting a science fiction story that we do to create a romance? Don’t forget too, that we can have a story that falls into one genre with elements of other genres intermixed, such Jordan Elizabeth’s Treasure series, which is steampunk with a western style setting, or a story that crosses genres like Chris Barili’s B.T. Clearwater paranormal romance, Smothered, or my Playground for the Gods series, which is science fantasy. Let’s see what our panel members think.
If you write more than one genre, in what ways does your writing process differ for different genres?
DeAnna Knippling: Butt in chair, fingers on keyboard, headphones on ears?
Carol Riggs: With both fantasy and sci-fi, I get to use my imagination a lot, which is why I love those genres. I adore making stuff up. In general, I make up less stuff for sci-fi, because the tech and world details are more rooted in science and reality.
Janet Garber: Much of my work is humorous. I love to do a story with  echoes of Twilight Zone and scary stories (no gore though. I abhor gore). My serious fiction tends to concern itself with identity, coming of age, women who are trapped in one way or another and fighting to break free.
Chris Barili: The process itself remains the same, but how much time is spent on things like world building, character sketches, outlines, and so on varies a bit based on genre.
YA Fantasy and Science Fiction

YA Fantasy and Science Fiction

Different genres appeal to different audiences, so it really helps to know who you’re writing for and which markets you should aim your advertising and promotional efforts at. I believe it also can affect which categories your book appears in on the Amazon rankings, but that’s an area that I am still in the process of learning about, so I’m not in the position to partake in that discussion yet. But, perhaps we can learn a thing or two from the experiences of our panel members.
How do you think the marketing and promotion for your genre(s) differs?  
Jordan Elizabeth: I know erotica is easier to promote.  People eat it up like candy.  Young adult fiction is harder.  Most of the ads and newsletter swaps go to adults, not teens.  Usually that’s okay, because adults enjoy young adult fiction, but its hard to market directly to teens.
Carol Riggs: You’re marketing to different audiences, people with different tastes. The kinds of promo images for fantasy and sci-fi will be greatly different than for a contemporary novel or a romance novel, for instance. The websites and places you might promo on would be different. There are different conventions a writer could tap into and attend (or speak at), such as Comic Con or a sci-fi convention.
Obviously, each book’s Amazon categories are different, to give best visibility to a title. I haven’t done so, but I could select different conventions or even different book stores to do signings at. I think posters and images are strong things to use, and can draw people across a room to you and your book. This means your images (especially book covers) need to capture the genre well.
Tim Baker:  I don’t think it does. I am not marketing my genre – I am marketing my books to anybody who can read – as I’m sure other authors do as well. I understand that all genres have a core audience, but those people will be there regardless of your marketing techniques. It’s the rest of the people we should all be trying to reach.
Cynthia Vespia: Marketing and promotion is very specific for each genre and that’s due to the readership. I feel as though romance and erotica have a really large readership, where some other genres may not be as large. For example westerns aren’t that popular any more so if that’s the genre you’re writing in then it might feel a little tougher. Because I write in the fantasy realm alot I found I can cross-promote with alot of commercial vehicles such as different conventions, movie/TV tie-ins, etc.
Janet Garber: Journalism is easy in comparison to other genres. You get an assignment to do an interview or column or essay, submit it on the deadline and usually see it published very soon afterward. At that point you let your fans know the article has come out. All other genres: it’s a question of experimenting with getting the word out on your website, blog, facebook, etc., running ads perhaps, doing book signings and readings in bookstores and libraries. It’s trial and error until you figure out what works.
Margareth Stewart: Oh, places may vary, but strategies remain the same – creating connection to all possible readers. Different readers are found at different places – we have to search for them. A good example is what I did for “Open/Pierre´s journey after war”. I sent book release and marketing material to WWII discussion groups in the internet. I also placed articles about it in War Blogs and I still keep constantly trying to find people who are interested in WWII. We – writers – have to develop the ability to create connections with people who are related to our topics and genres (all the time).
Dark Fantasy.Western Steampunk

Dark Fantasy and Western Steampunk

If you write in more than one genre, what do you do with your marketing to tap into the different audiences?
Janet Garber: Since I used to be a serious person, a business and career writer, and still am occasionally, I attend annual conferences in my field, contribute to LinkedIn, try to network a bit with other professionals. I will have a new novel coming out which is not humorous, not about HR or the corporate world and I’m wondering just how I will promote it. It definitely falls into the Women’s Fiction rubrique and thematically ties into some of the stories I have written and published. I hope I get some brainstorms about how to promote it when it’s ready for publication!
One of the biggest pieces of advice I hear as far as genres go is to read everything you can get your hands on in the genre you’re planning to write. This, not only helps you to know the tropes for your genre, but also makes you familiar with what is already out there. It doesn’t seem like genre makes a lot of difference when it comes to the writing process, but it does affect the types and amounts of research we must do, and the markets we aim advertising efforts toward. Be sure and drop in next Monday when our panel members will discuss the business end of writing. It should be a great segment, so don’t miss it.
 

If you have a question you’ve always wanted answered, but it’s not covered in the post on that topic, or if our panel’s answers have stirred new questions within you, pose your query in the comments. Make note if it is directed toward a specific author. Questions will be directed to the general panel unless otherwise specified. Then, in the final post for the series, I will present your questions and the responses I recieved from panel members.

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‘Tis the Season to be Thankful

HAppy Thanksgiving

Thanksgiving is upon us, and I always try to take the time this time of year to reflect on events over the past year and discover all I have to be thankful for. Although my life has been crazy busy in the most recent past, I want to share here all that I am thankful for, because you shoud never take your blessings for granted. So, the first thing I am thankful for is my Writing to be Read platform, because it allows me to share what’s on my mind.

You may have noticed that the posts on Writing to be Read have tapered off of late, and of course, you would be correct in saying so. The fact is, Writing to be Read, has gone through many changes over the past year or so, and it looks like there may be more in store in the near future. Both Robin Conley and Jeff Bowles have had to step away due to life issues. Life happens to the best of us, so we can’t fault either of them, only hope that their life issues turn out to be the good kind, the kind that takes them both onward and upward to bigger and better life experiences, so we can be thankful for them. And I’m thankful for the time we were blessed with their talent and their content.

Teacher, Teacher

I’ve had my own life issues, of the good kind. At least, they’ve been good for me and I am thankful for them in this season which is for the giving of thanks. When I went back to school for my Master’s degree, I never would have guessed that my next career move would bring me back to Western State Colorado University on the teaching end of the system. By a stroke of luck, that’s just what happened, and things have been moving pretty fast for me. I didn’t realize how much time I’d need to grade papers, but it’s a lot. As a result, my posts here, on Writing to be Read has suffered. I haven’t had the time I need to write, let alone read books for review from an already backlogged que. It was fortunate that I had sent out the interviews for the Book Marketing series before I morphed into Professor Booth. I already had a lot of that series in place, so you maybe didn’t notice my absence quite so much while it ran, even as my regular book reviews began to taper.

Over the past few weeks since the series ended, I’m sure you’ve noticed a lack of content, (one week there wasn’t even one post), which is unusual, since over the past couple of years my content has run fairly steady. And now you know why it hasn’t been lately. But I’m thankful for the wonderful opportunity which has taken my time away from Writing to be Read, even if I’m not so thankful for the lack of content and the drops in the number of visitors to the blog.

And, I am thankful that even as I dig myself out from beneath a mountain of essays, life on the writing front continues, almost without me, but not every endeavor can be a success. The Halloween release of my short “A Turn of the Tables” in the HallowErotica anthology was a bust. The publisher of the anthology got cold feet and backed out at the last minute. I didn’t mind that things didn’t work out, so much as I minded the fact that all the contributors had already been pounding on the promotion pretty hard. As short on time as I’ve been, I ran the Excerpt, and did social media promotion for the blog and the release event on Facebook, and I really felt like it had all been time wasted. But, you know what they say, “S**t happens”. I’d already had a few doubts about the quality of the publication, so it’s probably all for the best. I am thankful for the learning experience it provided, and it’s prompted me to consider more seriously doing a short story collection of my own. I think I’m going to go for it. At least that way, I will have control of the publication and promotion details.

The Collapsar Directive

I’m also thankful that the above mentioned experience is so unlike my foray with Zombie Pirates Publishing, which I can only say has been a pleasure all the way. You may remember that my short science fiction story, “If You’re Happy and You Know It”’ appeared in their Collapsar Directive anthology last August? No? Well, it did and they did a bang up job on the publication and promotion of the anthology. It was a class A piece of work, featuring stories by some very talented authors.

But now, I have another story, “The Devil Made Her Do It”, coming out in December in their next anthology, Relationship Add Vice, now available for preorder, and I’m really excited about it. The story is about a straight laced home town girl who finds herself unexplainably drawn to a strangely magnetizing man. I just finished with my part of the edits, because all contributors take part in the editing and promotion processes with ZPP, and once again, there are some really excellent stories in this collection. It makes me proud to know my work will be featured in a quality anthology. ***Warning: Shameless plug ahead*** The release date is in December, right before Christmas, and they’d make great Christmas gifts for all your literary friends.

Relationship Add Vice

In the more distant past, I am thankful for finding a publisher for Delilah. It’s been an interesting experience and I learned a lot from it.  The book is now available in both ebook and paperback. I’m also thankful for the wonderful reviews the book has received. In September, I got a royalty check. It wasn’t a lot, but it made me smile. People are reading my book. That’s so cool. I am definitely thankful for that.

Delilah and Horse Web Cover - Copy

I started to get the sequel to Delilah down on the page, getting only a short way into the second chapter before professordom took its toll. I’ve been working on it, writing a sentence at a time if it’s all the time I can find to write. I am always thankful for every spare minute I can find to write. Although I haven’t had a lot of time to actually work on it, the plot line has been simmering in my head, and is close to being ready to emerge, so stay tuned for updates. I do have the first three chapters. And as always, I’m thankful that I’m able to put words to page in a meaningful and entertaining way.

And of course, I’m thankful for my readers. That’s why I’m offering a free promotion of my short story, Last Call to coincide with the Cyber-Monday 2017 promotional event on November 27, which Sonoran Dawn Studios is hosting on Facebook. One more thing I am thankful for is my friend, D.L. Mullen, who runs Sonora Dawn Studios and acts as my P.A. and cover designer, helping me with a lot of my marketing needs. Her help has proved invaluable. I don’t know how I would do it wothout her.

Last Call Diner with Mug2 200

Of course, this was only a reprieve to jot this blog post down. There’s always more grading to do, and I need to get to it, so I need to get this posted. Academic writing is historically a pretty stiff and rigid class, nothing a student would label as fun. I have tried to incorporate interesting material into my course with the help of Dr. Mark Todd, English professor, author, and paranormal investigator, and from the looks of my students’ most recent drafts, I think I may have captured the attention of many. Although the course is pretty structured, I’m finding that academic writing has more in common with writing fiction than I had previously believed. No matter the inkwell your writing springs from, the rules of good writing always apply. Maybe I’ll talk about that in my next blog post. I hope you’ll join me.

Until then, Happy Thanksgiving! What are you thankful for?

 

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Book Marketing – What Works? (Part 6): Interview with author Chris Barili

Barili and Books

In Part 1, of Book Marketing – What Works?, dark fantasy author, Cynthia Vespia, shared her insights in social media vs. face-to-face marketing, and we heard from co-authors Mark Todd and Kym O’Connell Todd in Part 2. We’ve also about how they launched a digital media marketing strategy which they’ve found to be effective. YA author Jordan Elizabeth talked about her street team and social media marketing experiences in Part 3, and in Part 4, author Tim Baker talked about branding.

Today, I have the privilege of talking with my friend and cohort, author Chris Barili. I have reviewed all of his books here, on Writing to be Read: The Hell’s Butcher series and it’s prequel, Guilty, and his paranormal romance, Smothered. As a hybrid author, Chris walks both sides of the publishing line with works published independently, as well as a work published with a traditional publisher. Like many of today’s authors, Chris may be the picture of the prototype for the author of the future. Many authors who have been traditionally published successfully are now looking at the independent publishing route, because authors still left with bearing the bulk of the marketing and promotional burden.

Unlike the enthusiasm of last week’s guest, contemporary and historical romance author Amy Cecil for social media marketing strategies in Part 5, Chris doesn’t find it very productive, but I’ll let him tell you about that.

Kaye: Would you share the story of your own publishing journey?

Chris: I am a hybrid author, so I have two stories. The first is my traditional publishing journey with Smothered as B.T. Clearwater. That book was my MFA thesis, and when I finished it, I didn’t know what to do with it. Got no replies from a couple of major romance publishers, so when Winlock/Permuted press held a contest for their new supernatural romance line, I entered and I won! About four months later, the e-book hit the virtual world, and this past July, Simon and Shuster did a limited print run of 450 copies.
The second story is my self-publishing journey with the Hell’s Butcher series of novellas. I wrote Guilty, the pre-quel, as an assignment for my MFA, and submitted it to a themed anthology. While the editor praised the story, it didn’t quite fit their antho’s theme, so it was rejected. And rejected. And so on, until I finally got the idea to write a novella series based on Frank becoming Hell’s Marshal. Knowing there wasn’t much of market for novellas, and that weird westerns a smaller market anyway, I decided to self-publish. That meant hiring a professional editor, a cover artist, and a formatter, but I did it! There are three books in the series and more to come!

Kaye: What’s something most readers would never guess about you?

Chris: Readers of Smothered might not guess that I’m a guy? LOL. I think most wouldn’t guess that I have Parkinson’s Disease, as I try hard not to mention it in my writing. I do slip in the occasional hand tremor or other symptom, but I don’t mention the disease itself.

Kaye: You recently ran a free promotion, where you offered Guilty for free for a limited time. I’ve often wondered about the logic behind that type of thing. How does offering your book for free help increase book sales? Or does it?

Chris: I offered Guilty for free in hopes of pulling readers into the series, so they’d buy books one and two. Did it work? I don’t think so. I gave away something like 55 or 56 free copies of the book, and sold 13 paid copies. And while sales have been steady since then, I don’t think the free giveaway had anything to do with that.

Kaye: You’ve participated in book release events on Facebook. How did that work for you?

Chris: Not a fan. I have yet to see significant sales tied to online functions like that for any of my books. However, I know authors who swear by Facebook promos like blog takeovers, release parties, and so on. Maybe I’m just doing it wrong, but they never work for me.

Kaye: What works best to sell books for you, as far as marketing goes?

Chris: Hard f**king work. My highest paid sales month was October of 2016, when my good friend Amity Green and I decided to have a contest and see who could sell more books by Halloween. We used Amazon marketing campaigns, Facebook boosted posts, and our own social medial blitzes. We were pimping and fluffing and promoting our books like crazy. She ended up beating me by six copies, but that remains the most lucrative sales month for me, and I believe it is for her, as well. Problem is, you can’t maintain that pace of advertising for long, if you have a job/life.

Kaye: You have a traditional publisher for Smothered. How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself for your book in comparison with what you do for your Hell’s Butcher series, which you self-published?

Chris: A little marketing. Winlock/Permuted had me do a blog, which I need to resume, and they tasked me with finding podcasts and reviewers. I’m still working on both of those items. For Hell’s Butcher books, I do it all. I pay for the cover, the editing, the formatting. All of it.

Kaye: Do you participate in KDP Select on Amazon? One of the requirements for the KDP Select platform is that you must agree not to use any other platforms, giving Amazon the exclusive. Do you feel this program is conducive to selling books?

Chris: I do for now, but I am dropping it as soon as Guilty is through it at the end of October. I don’t see a benefit. I’m getting it out there on Barnes and Noble, Kobo, and so on.

Kaye: What do you do for cover art on our self-published books? DIY, or hired out, or cookie cutter prefab?

Chris: I contract Michelle Johnson of Blue Sky Design. Look her up on Facebook. She offers a deal where she does the e-book cover, paperback wrap for Createspace, Facebook cover and profile, and Twitter cover and profile at a reasonable price.

Kaye: What do you see as the pros and cons of independent vs. traditional publishing?

Chris: Independent gives you more control, but requires a lot more work and usually won’t sell as well. Traditional is less work, but you also have less control and make much lower royalties.

Kaye: What’s the best piece of advice you were ever given?

Chris: Self-publish and go tradition. Hybrid is the future of authorship.

Kaye: Besides writing, what are your favorite things to do?

Chris: I am an avid mountain biker, and I do martial arts, both of which are fun and help me fight my disease. I also like to read, of course.

I want to thank Chris for being here with us on Writing to be Read and sharing his thoughts on marketing from both sides, independent and traditionally published. If you’d like to know more about Chris Barili, B.T.Clearwater or his books, visit his Amazon Author Page.

Be sure and catch Book Marketing – What Works? next week, when independent author DeAnna Knippling will share which marketing strategies have worked for her.

 

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An Adventure in Social Media Marketing

Delilah and Horse Web Cover

In my post, It’s All in the Packaging, I interview cover designer, Dawn Leslie Mullan and I issued a plea for your help and support as the cover art for Delilah made it to the second round in a book cover contest on Facebook. Unfortunately, we didn’t make it into round three, but I want to thank all those who took the time and went to the effort to vote. Delilah has a great cover that fits her story, and I appreciate everyone who jumped in a tried to help us win. I also want to thank DL Mullan for providing such a great cover and Robin Conley for nominating it.

Although I have participated in release parties, it was my first experience with an event like this on social media, so I learned a lot from the experience. I think there are several reasons why we didn’t make it to round three. The promoters of the event were romance authors, and many of the covers we were up against were romance covers, especially the ones which got the most votes, which leads me to believe romance readers were the majority of the audience attending this event, so I considered it lucky that I was able to get the votes I did. Again, all those that voted, whether from my previous blog post, or from my massive marketing campaign to gain votes, you guys are great, and greatly appreciated.

I also learned what not to do when hosting an event like this. The event promoters laid out a set of rules for voting, which had participants clicking and liking various pages, and although the rules were laid out, it seems several of the participants failed to do so, because in later rounds, new “Rules” posts were put up, saying those who failed to follow each step would not be counted. Also, at the end of round two, they announced that hearts did not count as votes, only ‘likes’, but this was not stated at the beginning, so anyone who had someone who loved their cover enough to give it a heart was disqualified.

I think these events should be made as easy as possible to participate in. Think about it. We’re asking people to take time out to go to a page and vote, or play silly games to win prizes in the case of release parties. The games should be fun, or at least funny. The prizes should be something that will be viewed to have some value. And voting should be quick and easy, only taking a few minutes of their time. And for heavens sake, if someone does accept your invitation and attends, or votes for you, show some appreciation and thank them. I know I do, and it keeps readers coming back for more.

I was happy that the cover for Delilah made it to round two, and disappointed that it didn’t go to round three. Maybe next time. Although, I am wondering how effective these social media events really are. A couple of authors I’ve talked said they’ve participated in release parties, but haven’t seen any real increase in sales from them. That could be partly because they are attended mostly by other authors, so we may be playing to the wrong audience there.

I’d be interested in hearing from other authors who participate in these events. I’d like to know how beneficial they really are. Do they bring in sales of your books? Or are they a waste of time? If you’d like to weigh in, leave a comment here, or contact me at kayebooth(at)yahoo(dot)com.

 

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There’s No Escaping Hell For “Hell’s Butcher”

Hells Butcher Series

I had the pleasure of reading the Hell’s Butcher series by Chris Barili, Hell’s Marshal and Hell’s Butcher. This series is refreshingly different, a combination of western, speculative fiction and super hero, and somehow, it all works.

Frank Butcher has been appointed Hell’s Marshal, sent back to the land of the living on the trail of killers escaped from hell, bent on wrecking havoc and changing history to aide in the rise of the south. In Hell’s Marshal, Frank and his posse of walking dad and their coyote guide are after the renegade soul of Jesse James before he can revive the confederacy and rise up once more against the union.

They travel on a stage pulled by hell’s steeds, which never tire and move at incredible speeds, and they carry weapons with the power to send souls back to hell, where they belong. But, it isn’t easy to pursue their prey in bodies that have been dead a long time, causing extra difficulties to the chase. The coach is driven by a mortal man with special gifts and they’re joined by an orphan boy with the power to see souls raised from the fiery pit.

In Hell’s Butcher, John Wilkes Booth is the renegade soul, back to build an army to finish the government takeover, the conspiracy around the assassination failed to complete, and Frank and his posse must send them back. In a chase filled with misdirection, and battles with demonic souls inhabiting living bodies, there is no way to triumph without further damning the posse members’ souls.

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I absolutely love these story lines and must say these books are well crafted. Barili does a smash up job of drawing the reader into his world, where condemned souls can walk among the living. My only problem with these books is the fact that Frank doesn’t seem to change much. Guilt and self-loathing are Frank’s fatal flaws as the protagonist, and although it doesn’t necessarily be resolved, there should at least be some evident change by the end of each story arc.  Even by the end of the second book, although he reasons that people should not have to suffer for things they’ve done due to circumstances beyond their control, yet he still resigns himself to whatever punishment the judges dole out, feeling he deserves it, unable to apply the lesson to his own situation, and he is unable to forgive himself.

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Both books in this series, Hell’s Marshal and Hell’s Butcher are entertaining tales with refreshingly original story lines. Each book could be stand alone stories. Regardless of the one glitch found in the protagonist’s character arc, they are fun reads that keep the pages turning. I give them both four quills.

Four Quills3

GuiltyIf you like the Hell’s Butcher series as much as I did, you’ll want to be sure and grab the prequel, Guilty, which is now also available. Guilty tells the story the events in Frank’s life that brought him before the judges and put him in the position to serve as Hell’s Marshal. This book offers insight into Frank’s character, so we can see where all that self-loathing comes from, drawing the series together and giving it cohesion. It is a different, but wonderfully entertaining story line. I give Guilty five quills.

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Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.


A Published Author At Last – Now It’s In My Readers’ Hands

Delilah Cover

The exciting news this week is, Delilah is now available in digital format! It’s something I’ve been waiting for for quite a while, so of course, I am ecstatic. But, something many aspiring authors may not realize is that publication isn’t the end of the road. No, it’s actually just the beginning of a new chapter in the book of writing, this one titled Sell that Book.

For those of you who aren’t familiar with my road to publication, I started Delilah back in 2012, when I entered the M.F.A. in Creative Writing program at Western State Colorado University. The assignment given by my instructor, Russell Davis, was to write an excerpt in a genre outside our comfort zone. I was assigned to write in western genre, and low and behold, I found not only am I good at it, but I like writing western. Four years later, that small excerpt, grew into a 60,000 word western novel which I’ve been trying to find a publisher for over the past year.

You see, writing the book, while a great accomplishment unto itself, is only half the battle. It doesn’t do any good to write a story, if no one ever reads it. In order for that to happen, the book must be published, and while I could self-publish, (I had considered it), I held out hope of finding a publisher, and in the end my persistence paid off.

So, now that I got Delilah published, with the help of Dusty Saddles Publishing, I must get the word out through marketing and promotion. I must get people to read, and maybe more important, write reviews.

Reviews are where it’s at these days. According to Amazon, reviews are how you get your book promoted, and I just read somewhere that Amazon has recently increased the number of reviews needed for them to promote your book, from thirty-five to fifty or one hundred.

The question is, where do I get reviews from? Although I do honest reviews here, on Writing to be Read, I don’t know many other bloggers who do. So, it comes down to appealing to you, my readers, to buy Delilah, read it and then go onto Amazon and Goodreads, (Delilah will be listed there soon -another thing I still need to do), and leave a review.

If you are willing to go to the trouble of doing all that, I thank you, but I also ask that you leave a review that is honest. While I would love you to leave a review which sings Delilah’s praises, I want it only if it is heartfelt. If you see problems with my story, I need to know what they are, in order to improve my writing of future books, so I am asking for honest criticism, if you are kind enough to leave a review at all.

In the end, it’s up to you, the reader, how successful Delilah, or any book, will be. So, buy the books you want to read, (which I hope includes my debut novel), and be kind. Leave an honest review.

 

Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.

 

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“Fear and Loathing in Las Cruces”: A short fiction collection that’s full of surprises

Fear and Loathing in Las Cruces

This week I’m pleased to review Fear and Loathing in Las Cruces – the latest collection of short fiction by my friend and colleague, Jeff Bowles. Since I know Jeff personally, I do admit to a certain amount of bias, but only because I truly admire the way this man crafts a story, so I went at this reading with a certain amount of anticipation. With Jeff, I never really know what to expect, but I always expect to be pleasantly surprised.

And, I was not disappointed. The stories found in this collection are original and unique, and the artwork is awesome.

The first story, Will of the West, has a good western flavor with a surprise ending.  I truly enjoyed the vivid imagery of the lightning dance is Blue Dancing With Yellow, and Jeff’s story telling voice in Tumbleweeds and Little Girls nails the young girl’s POV. Four Heads, Two Hearts is a unique romance with its own unusual set of obstacles and a very interesting solution. The Fall and Rise of Max Ziggy is a reincarnation story of the feline kind.

Two of the stories deal with the topic of mid-life crisis, a topic that the author seems too young to know a lot about, but when you read these stories, us old foggies may find, or at least I did, that his interpretations are pretty spot on. Mid-Life Crisis: The Video Game defines the age of technology in a way the older generations can relate to, right down to the frustrations of dealing with voice activated responders which never seem to get our answers right. And,  Jack Hammer’s Online Identity Crisis provides an online view of the mid-life crisis of a hit man that is sure to make you chuckle.

The collection also offers two ghost stories: Falcon Highway is a good, old fashioned ghost story running along the lines of an urban legend. And, Deadman’s Hand is a ghostly tale of being ‘spirited’ away.

All of the stories contained in Fear and Loathing in Las Cruces are well crafted and quite entertaining, and they all contain unexpected elements that Jeff Bowles makes to work in short story form. Each and every one carries the uniqueness that is Jeff Bowles style, making for an overall enjoyable read. I give it five quills.

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Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.