“Go on Instagram,” said my publisher. “That’s where the teens are. Post pictures of your books. They’ll eat it up.”
I was new to Instagram, but I called up the website on my computer and attempted to join, only to find out you have to post using the app on your cell phone. That put a damper on things – I don’t have a smart phone. My phone flips up, costs $100 a year, and it does everything I need it to (as in, it sometimes sends texts and usually makes a phone call). My husband has a smart phone, so I download the app onto his device, put on a smile, and snapped a picture holding my book. I didn’t look all that great. I snapped a few more, and ended up just taking a picture of the book cover. It got a few likes. They were from people who already knew me on Facebook.
I posted a few more covers and the likes trickled in, still from people who were already my friend. It seemed I needed a new strategy. I needed to attract people who didn’t already know me. I took some pictures of just me doing cute poses or wearing cute outfits. The same thing happened – the same people “liked” my pictures. Next, I tried posting pictures of my cat. That earned me more likes, and a couple new people. While she is adorable, my goal for Instagram was to get my book out there.
I reached out to author friends for advice. Based on their feedback, I started posting inspirational quotes and setting up my books in gorgeous spots. I propped my book up on the porch. I set the book in a bed of flowers. I put the book on my actual bed.
I like to think I’ve gotten better at posing my book in different way. The books are models and I’m their photographer. A very poor photographer. Likes and hearts trickle in, and now they’re coming from people I don’t know. I’m getting there!
Jordan Elizabeth is a young adult fantasy author. If you would like to follow her on Instagram, she goes by JayliaDarkness. The username is a shout-out to the YA fantasy series she’s currently writing.
You can connect with Jordan via her website, JordanElizabethBooks.com.
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