Being an author in this day and age means that we do so much more than just write stories. It used to be that a fiction author would write book, then write one or more cover letters and send them out to publishers, (or agents), and if said author was lucky enough to catch a publisher’s eye, a contract would be signed and, (hopefully), a nice big juicy advance would be recieved. (Once the author locks onto an agent, they take over introducing your work to publishers.)The author would then work with the editor assigned by the publisher until the book was honed to perfection, and then the book would be seemingly magically produced and the publisher would launch a marketing campaign. The author might have to make some appearances for the promotion, but other than that, the author’s job would be pretty much done and it would be time to work on the next book. Following the path of traditional publishing has never been easy, but the author did his or her part, writing, and the business end of the endeavor was handled by the publisher.
Today’s authors have it even more difficult, because self-published authors, or even those who hook up with a small independent press, take the business end of writing onto their own shoulders. Modern day authors are expected to run the gammut, writing the book and then getting it edited, formatted, and selling it too. The tools and skills needed to do this are probably not in your writer’s tool box, so we must venture out into the land of marketing and promotion, or hire out these tasks. Either way it is our job as authors to see that these things are done.
Why do you think some authors sell well and others don’t?
Jordan Elizabeth: Of those I know, the ones who sell the best are the ones who put in a lot of money for marketing. They believe in their stories and really get the word out about their books.
Carol Riggs: Some authors are really good at marketing! They have the business brain along with a writer’s brain. Kudos to them; I’m not one of them. But also, some frankly don’t do well because they don’t take the time to make their writing the best it can be with revision and serious editing. They’re in too much of a hurry to be published. The ones who do the best take the time to write a good story and present it in a professional way. Also, if their cover nails their genre and is a strong image, those things go a long way. You can’t always judge a book by its cover, but readers do select books by their covers.
Do you think print books are on the way out? Print or digital? Which do you prefer and what are the advantages or disadvantages of each?
Cynthia Vespia: No. Print books will be here for a long time. Too many people, including myself, prefer holding an actual book in their hands.
Chris Barili: No, in fact, sales of print books have surged lately, though mass market paperbacks are out and trade paperbacks are in. E-book sales have leveled off lately. I think we’ll see both continue to share the market. I know I buy both, and I think other people do too.
Let’s talk about writing organizations such as the Society of Children’s Book Writers and Illustrators, Western Writers of America, Science Fiction and Fantasy Writers of America, Sisters in Crime, Horror writers’ Association, or smaller, local organizations like the one I belong to, Pike’s Peak Writers group, who put on an annual conference each year, or the even more local writing group The Fifth Monday Writers out of Chaffee County. Are these organizations helpful to authors and in what ways?
What benefits do belonging to writing organizations bring? Do they help to bring readers or do their benefits regard craft and promotion? Do you think size matters?
Chris Barili: I think the primary thing we gain from such organizations is a sense of professionalism. Being around others who write keeps you focused, and reminds you that this is a job, first and foremost. That’s easy to lose track of if you’re locked away in your writing cave day after day.
Like it or not, we do judge books by their covers. The cover is the first thing any reader sees, whether in an advertisement or on the book store shelf, or in the Amazon line up on their site. If the cover needs to grab their attention, or your book will just hang out on the shelf, unread. You may have a killer story, but if you can’t interests readers enough to pick up your book, no one will ever know. As mentioned earlier, not all authors are artists or photographers, (although some are), and designing cover art may be outside of their skill set. Let’s Ask the Authors to see how our panel members handle cover art.
If you have a question you’ve always wanted answered, but it’s not covered in the post on that topic, or if our panel’s answers have stirred new questions within you, pose your query in the comments. Make note if it is directed toward a specific author. Questions will be directed to the general panel unless otherwise specified. Then, in the final post for the series, I will present your questions and the responses I recieved from panel members.
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I’m excited to tell you about a new series of posts coming to Writing to be Read. Starting next Monday, “Ask the Authors” will pose the questions you want to ask to our panel of authors, and I’ll bring you their answers. The series will cover all aspects of writing, with topics including the writing process and elements of craft, and issues surrounding publishing, and building a platform, marketing and promotion, with members from our panel weighing in on each subject. If you have follow-up questions for the panel or for the individual authors, you can leave them in the comments. I will get them answered and post them in the concluding post, so be sure to catch the whole series.
Our panel consists of eleven members, which I’d like to introduce to you today. All of them, I have worked with here on Writing to be Read, either reviewing their books or interviewing them, or both. Many have participated in either my 2016 Publishing series: “Pros and Cons of Traditionional vs. Independent vs. Self-Publishing” or my 2017 Book Marketing series: “Book Marketing: What Works?”. They are all outstanding authors and together, they cover a wide variety of genres and publishing routes. Feel free to pose any questions for them of for the panel in general in the comments of any of the posts and I will try to get them answered for you. I hope all my readers will give each of them a warm welcome.
Tim Baker is a Florida author of ten novels, most of which I’ve read more than once. His work is well crafted and entertaining, with memorable characters you can’t help but care about. (See my reviews of Tim’s books: Living the Dream, No Good Deed, Water Works, Backseat to Justice, Unfinished Business, Pump It Up, Eyewitness Blues, Full Circle, 24 Minutes) He started out his writing career with a publisher, but has now moved into the independent publishing arena.
Tim has played almost every sport imaginable throughout his life and currently enjoys S.C.U.B.A. diving, riding his motorcycle, reading and watching movies, (not necessarily in that order). In fact when writing a novel, he approaches it like he’s creating and watching a movie in his head. When asked who he’d like to play the lead character if one of his books were turned into a movie:
“That’s an easy one…in almost all of my books the hero is a guy named Ike. He is a 6’6” ex-Navy SEAL with a tendency to bend (and sometimes break) the rules. He was modelled after the character of Wade Garret, played by Sam Elliot, in Road House – but Sam is getting a bit old to play Ike so the next best thing is an actor named Anson Mount (from the series Hell on Wheels).”
Something his readers might not gues about him: “After reading my books I think most people would be surprised to learn that I am very non-violent. I don’t believe that violence ever solves anything. I also don’t own a gun (but I don’t care if you do), nor do I know much about them. Most of the technical jargon I use about guns in my books I learn from people who know. And I would go out of my way to avoid hostility.”
When asked to describe himself in three words: “Impossible to describe (that’s 3 words!!)”.
Living the Dream was one of the first reviews I did on Writing to be Read back in 2010. I’ve interviewed him for both my 2016 Publishing series and my 2017 Book Marketing series, as well as an author profile back in 2012, and I am pleased to welcome Tim to our Ask the Authors” panel.
You can learn more about Tim and his books at his website: www.blindoggbooks.com.
Jordan Elizabeth is a New York small press author of Young Adult fiction. (See my reviews of Jordan’s books: Escape From Witchwood Hollow, Cogling, Victorian, The Goat Children, Path to Old Talbot, Kistishi Island, Treasure Darkly, Wicked Treasure, Runners & Riders)
One of her secrets for juggling her writing career and family is to set aside one hour a night just for writing. If she’s fortunate enough to set aside two hours, she uses the second hour for marketing. When asked: “What is one thing readers would never guess about you?” She replied: “I am terrified of costumed characters. Think head-to-toe Mickey Mouse. If I see one, I freak out.”
I have reviewed Jordan’s work, both novels and short fiction since 2016, and I had the pleasure of interviewing her for both my 2016 Publishing series and for my 2017 Book Marketing series, and we started off the new year with another interview to talk about her latest book, Secrets of Bennett Hall. In fact, when asked to relate about the most fun interview she’d ever done, she replied, “Anything by you. You always ask unusual questions that really get me thinking.” So thank you for that, Jordan. It pleases me to no end to have you join our “Ask the Authors” panel.
You can learn more about Jordan and her books at JordanElizabethBooks.com.
Margareth Stewart is the pen name for Mônica Mastrantonio, debut author of Open/ Pierre’s Journey After War published by web-e-books.com. She has also compiled and published three international Anthologies featuring global authors: Whitmanthology, Womenthology, The Pain that Unites us All.
She holds a PhD in Social Psychology, and she has been teaching and tutoring students over 22 years. This zen-mother of 3, loves life and her tattoos. She spends her time between Sao Paolo, Miami and writing residencies.
When asked about her favorite form of exercise: “Jogging – that´s kind of an obligation for me. As writers, we tend to sit for long hours, so every single day, I do try to keep that up and go out for a short run of 4 to 5 kilometers. If I have more time, I go round a park nearby and that makes 6 kilometers. I do recommend it – it keeps our mind sharp and our ideas bright.
I only recently met Margareth through my interview with her, but I am happy to have Margareth as a panel member.
You can learn more about Margareth and her book on her Facebook page.
Chris DiBella is currently an independent California author. (See my reviews of Chris’ books: The 5820 Diaries, Whispering Death, Blood Dawn) I say this because Chris has been all over. Originally from New England, he began writing his first novel while living in Hawaii. I reviewed his debut novel, Lost Voyage, back when he was a Colorado author and I was the Southern Colorado Literature Examiner, as well.
I met Chris through another author on this panel, Tim Baker, and it is apparently Tim who gave Chris the best piece of advice he’s ever received:
“I wrote a blog piece about how it’s okay to sometimes alienate your readers…to a point. One of the comments on it was from my friend Tim, who said this:
“If Stephen King or JK Rowling want to piss people off, they can afford it. You and me? We should be a little more careful. Just sayin’.”
And that was the roundabout way of giving me the best piece of advice I could’ve ever received. I immediately got on my laptop, opened up a blank Word document, and typed in big bold letters “BE BIGGER THAN STEPHEN KING & J.K. ROWLING”.
Chris’ words to you readers: “I am however, an open book…..every pun intended….so if there’s anything you would like to know about me or about what makes me tick, please feel free to reach out and ask away. I love interacting with fans and I welcome any questions you may have.”
Soon you can learn more about Chris and his books at his website, which is under construction ans linked to his blog site: www.chrisdibella.com. For now, it might be easier to contact him through his Facebook page.
Janet Garber is the author of both fiction and non-fiction who lives in the U.K. and bases her writing on her experiences as an H.R. manager in New York.
Janet says that if Dream Job, Wacky Adventures of an HR Manager were made into a film, anyone playing her protagonist, Melie Kohl, would have to be believable as a New Yorker, funny and self deprecating, wildly imaginative, more than a little neurotic. She suggest Mary Elizabeth Winstead, star of that great political satire, BrainDead.
When asked what she would do in a life without writing, she says: “I would do what I always do when I’m avoiding my work: knitting, hiking, going to movies, cooking, getting together with friends, travelling, teaching. But . . .I prefer a future with maximum creativity and that means writing.”
I reviewed Janet’s debut novel, Dream Job, Wacky Adventures of an HR Manager, and thought it was one of the quirkiest books I’ve ever read, but it was very entertaining. I hope you will all give her a warm welcome.
If you’d like to learn more about Janet or her books, visit her at:
Her website: http://www.janetgarber.com
On Lulu: http://www.lulu.com/spotlight/Melie5
Amazon Author Page: amazon.com/author/melie5
Art Rosch is an independent novelist and memoirist from sunny California. (See my reviews of The Road Has Eyes and Confessions of an Honest Man. Also see my interview with Art for my 2016 Publishing series here.)
Art says the best piece of advice he was ever given was to ask for help when you need it. If you find yourself bottoming out, don’t hesitate to ask for help. You can’t get out of trouble by yourself. When asked to describe himself in three words: Becoming more alive.
I’ve known Art since 2008, when I administered my own writing site, Writer’s World, and Art was a member. Later, he had his life partner, Fox, who is a pet pyschic, do a reading for me after my son died and we inherited his dog. I am so pleased to welcome him to the “Ask the Authors” panel.
Carol Riggs is a Young Adult fantasy and science fiction author, and dragon collector from Oregon. You will usually find her in her writing cave, surrounded by her dragon collection and the characters in her head.
The most fun part of writing for Carol is “the freedom of drafting a first draft, and being imaginative with my storyline.” The least fun part: “The least fun is marketing, all that necessary left-brained business side of things.”
Carol’s favorite genres to read (and write!) are speculative, which includes fantasy, science fiction, steampunk, magical realism, contemporary fantasy, or anything else with a twist of weird or the imaginative.
When asked what she would do in a future where the was no writing: I would cry. Seriously (after I finished crying), I would return to my artwork, because I have a degree in Studio Arts and that is something I love to do, but haven’t had as much time to do it because I’m so busy writing. In general, I enjoy drawing people more than landscapes. I also like to create miniature fabric art.
You can learn more about Carol or her books at her website: http://www.carolriggs.com/
DeAnna Knippling is another independent Colorado author and one of the a great example of what being a writer is all about. She writes full time as a writer for hire in addition to writing fiction in both short and long forms under her own name. (See my reviews of DeAnna’s books: Clockwork Alice; Something Borrowed, Something Blue; How Smoke Got Out of the Chimneys; ) Her stories are always fun and entertaining.
The most unusual or unique thing she’s done in her writing career to date: “I’ve written murder mystery party games for Freeform Games in the UK. SO VERY COOL. So very intense getting them edited…”
When asked about what she would do in a future without writing, she replied: “Be in a coma.” and in one where writing made her rich and famous: “I would buy a house in the mountains and support my husband in the sloth and luxury that he deserves. I have other plans, too, but that’s at the top of the list.”
When asked to describe herself in three words: “I’m right heeeeeeere!”
I had the pleasure of interviewing her twice in 2017. The first time, a profiling interview and then for my 2017 Book Marketing series, and I am thrilled to welcome her to our “Ask the Authors” panel.
You can learn more about Deanna and her books by visiting the following sites:
Cynthia Vespia an award nominated speculative fiction author, cover designer and promotional content developer. She also teaches internet advertising classes and marshal arts workshops. Her speculative fiction encompasses fantasy, the paranormal, and magic realism.
Cynthia was another of Writing to be Read‘s first reveiws and, always willing to jump in where needed, she participated in a profiling interview, my 2017 Book Marketing series. (See my reviews of Cynthia’s books: the Demon Hunter Saga, including The Hero’s Call; Life, Death and Back; Lucky Sevens)
You can learn more about Cynthia and her books at her website: www.cynthiavespia.com/
Chris Barili is a speculative fiction and romance author who was also my cohort in the M.F.A. in Creative Writing program at Western. (See my reviews of Chris’ books: the Hell’s Butcher series and his romance, Smothered (as B.T. Clearwater).)
Besides writing, Chris lifts weights, mountain bikes, practices martial arts and battles Parkinson’s disease. Writing just may be his salvation. When asked about a future where writing left him rich and famous, Chris said he would write more. Regarding a future without writing: “Shrivel up and die. Writing is part of me. Without it, a part of me dies. A crucial part of me. I cannot live without it. I can live without an arm or a leg. I can get by with this Parkinson’s thing. But without writing, I am sunk.”
The best piece of advice he was ever given: “Try genres outside of fantasy.” In addition to my reviews of Chris’s books and short fiction, he was also interviewed for my 2017 Book Marketing series, and I’m happy to have him as a member of our “Ask the Authors” panel.
You can learn more about Chris and his books at his Amazon Author Page: http://www.amazon.com/Chris-Barili/e/B00NA04S8W/ref=ntt_dp_epwbk_4
As you can see, we’ve got a terrific panel of multi-talented authors, both experienced and rising, representing a diversity of genres, covering a wide range of knowledge. The way this series works is I will present a series of posts that will offer answers the panel gives in reponse to my questions.
If you have a question you’ve always wanted answered, but it’s not covered in the post on that topic, pose your query in the comments. Make note if it is directed toward a specific author. Questions will be directed to the general panel unless otherwise specified. Then, in the final post for the series, I will present your questions and the responses I recieved from panel members. I hope you’ll all participate and leave your questions in the comments. I think if we can get enough particiaption it might be really fun.
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I’m pleased to be able to start the New Year off with a YA author who I have interviewed for both my Book Marketing -What Works? series this past year, and my 2015 Pros and Cons of Traditional vs. Independent vs. Self-Publishing series. I’ve reviewed many of her novels, (Escape From Witchwood Hollow, Cogling, Treasure Darkly, Victorian, The Goat Children, Runners and Riders, The Path to Old Talbot, Wicked Treasure, Kistishi Island)as well as collections featuring her short stories, such as Darkscapes, Cast No Shadows, Under a Brass Moon, Chronology.
If you’re feeling a little confused right now, that’s okay, because all of the interviews and reviews were done for an author named Jordan Elizabeth, and in the very early reviews she was booked as Jordan Elizabeth Mierek. However, she’s starting off 2018 as Jordan Hallak, and we’ll hear an explanation for the different name soon. In addition to being the author of at least ten young adult novels and countless short stories, Jordan is a wife and mother, as well as often having a day job on the side. She runs a tight juggling act to keep it all balanced and still manages to craft some quality stories which are all quite entertaining. Join me in giving a warm welcome to Jordan Hallak today, on Writing to be Read.
Kaye: You’ve had a change to your last name. It threw me off and might throw of readers who know your work under the name Jordan Elizabeth. Were you recently married?
Jordan: I got married over a year ago, but I didn’t change my name right away. I still write as “Jordan Elizabeth,” but little by little I’ve been altering Mierek to Hallak. The most recent thing I changed was my name for my gmail account. Even though I signed things as “Jordan Hallak,” people were getting confused who Jordan Mierek was. I was getting documents for work to the wrong name!
Kaye: What are your secrets for juggling writing with family?
Jordan: Haha, I haven’t mastered it yet! Most nights now I’m too tired to do more than scroll through facebook. When I push myself, though, I have my husband watch the baby for an hour and I do all my writing. Once the baby goes to bed, then I do my marketing because it isn’t as emotionally draining. Writing leaves me breathless.
Kaye: Other than the last name, what do you think will be different for you in 2018, and why?
Jordan: My marketing budget is a lot different for this year. I’m only going to be using what I make off royalties. This might ruin my marketing plan, but we’ll see. 2018 is the first year where I won’t have a full time job starting out.
Kaye: What’s in store from Jordan Hallak in 2018?
Jordan: Other than my goal of landing a full time job, I want to write more novels and work on my marketing techniques. I usually fly by my seat for the year, but this time I want to concentrate on planning out all my marketing events. I’ve heard that’s better, so we’ll see.
Kaye: Is there anything unique or unusual about your writing process?
Jordan: I can’t plan. I start writing with a general sense of where the story will lead. If I try to plot, the book becomes a chore. It never follows the written storyline anyway.
Kaye: What is the working title of your latest book?
Jordan: My newest book will be Secrets of Bennett Hall. It is going to be a steampunk Gothic. I’ve always been entranced by Gothic novels, and I love the steampunk genre, so I decided to blend the two and see how it came out.
Kaye: How do you decide the titles for your books? Where does the title come in the process for you?
Jordan: The titles always come at the end. I usually call the book by the main character’s name as I’m writing, and then I see how it feels when I’m all done. Secrets of Bennett Hall started off as Adelaide. Adelaide is the main character who moves to Bennett Hall to work as a governess. Secrets from the past – both her past and the estate’s past – return to haunt her. Secrets of Bennett Hall had more of a Gothic ring to it.
Kaye: In my review of Runners and Riders, I identified the book as a part of your Treasure Chronicles Apparently, this isn’t the case, as it is the first book in a series of its own. Would you like to share how that came about?
Jordan: Runners and Riders features the same world as in the Treasure Chronicles. I called it a “companion” novel because of that, but it was mislabeled as a novella in many places. It is a full-length novel, and it was getting a lot of heat for being “misleading.” People who hadn’t read the Treasure Chronicles weren’t willing to give it a chance. It will now be book one in Return to Amston, with Secrets of Bennett Hall being book two. Secrets will be in the same world again, but with a new cast of characters.
Kaye: So, tell us a little about this second book in the Runners and Riders.
Jordan: Joseph from Treasure Darkly will make an appearance. Remember him as Amethyst’s spurned lover? I always felt bad about how things went down with the two of them and I wanted to give him his own story. As I started writing about Adelaide, he just fell into place as her love interest, and they are perfect for each other. He deserves a sweet, but strong, girl like Adelaide. In the novel, Adelaide loses her teaching job in Hedlund and finds a new position as a governess. Once she arrives at Bennett Hall, she meets its handsome occupant – Joseph – as well as some shady figures. People in the village warn her about the darkness on the estate, but it isn’t until she sees the Villain lurking in the forbidden wing that she begins to believe the rumors.
Kaye: A lot of your books are of the steampunk genre. What is it that appeals to you about steampunk?
Jordan: I love the nifty inventions paired with corsets and long skirts. I am obsessed with corsets and long skirts. You should see my closet!
Kaye: Most of your work has been published through Curiosity Quills Press, but it sounded like you might be striking out independently. Will this second book in the Runners and Riders series be independently published?
Jordan: Secrets of Bennett Hall will be published by Curiosity Quills Press. I haven’t decided to go the self-publishing route yet, but I might someday. I know people who have left their publishers to try self-publishing with great results. For now, I like having a publishing house behind me. The support I get has been awesome. I’m currently published by Curiosity Quills, CHBB, and Clean Reads.
Kaye: When will Secrets of Bennett Hall be available?
Jordan: Secrets releases January 30.
Kaye: What is the biggest challenge of being a writer?
Jordan: It is so hard to get your book out there. I know people are sick of me always talking about my books, but that’s the only way to spread the word.
Kaye: What’s the most fun part of writing a novel or short story? What’s the least fun part?
Jordan: The best part is actually writing it. I become lost in the setting and the characters become my best friends. I have an awesome time visiting this new world. The least fun part would have to be the marketing that comes after. When you have to push people to review and when you have to pay for ads, you start to doubt if your writing is worth it. Then you write a new story and remember how much it is worth it.
Kaye: If writing suddenly made you rich and famous, what would you do?
Jordan: I wouldn’t worry about money anymore! I would be happy being a stay-at-home mom and full-time writer. There would be a lot of traveling. I need fresh fodder for my stories.
I want to thank you, Jordan, for joining us on Writing to be Read to start the New Year off right. I wish you the best of luck in 2018, and I know Secrets of Bennett Hall will be a huge success.
Until next time, I want to wish you all a Happy New Year!
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In Part 1 of Book Marketing – What Works? we heard from self-published author, Cynthia Vespia, and in Part 2, we met traditionally published co-authors Mark Todd and Kym O’Connell Todd, to get a glimpse into their marketing strategies. While Vespia preferred face-to-face marketing strategies such as conferences and book signings, the Todds use Internet marketing such as websites, blogging and social media. Today, we’ll talk with an author who utilizes paid advertising via the Internet.
Small presses may take some of the publishing duties away from the author, such as cover art, and of course, the actual publication of your book, but even then, a lot of the marketing and promotion may fall upon the author. Therefore, traditionally published authors are faced with the same challenges of getting their books out there where readers can find them as independently published authors are.
I’m pleased to welcome Jordan Elizabeth to Writing to be Read today. Jordan is a talented young adult author, who is published with a smaller independent press. I have reviewed many of her books and anthologies where her short fiction has appeared, and she’s weighed on publishing, with an interview in my ten part series, Pros and Cons of Traditional vs. Independent vs. Self-Publishing. Although she may not have as much control over the publishing details, she maintains the brunt of the responsibility for the marketing of her books.
Kaye: Would you share the story of your own publishing journey?
Jordan: I always knew I wanted to write. I had written a ton of stories by high school (none of which will ever see the light of day). I finally wrote my first “real” manuscript sometimes around 12th grade and started sending it to publishers. They rejected me right away. After some research, I understood you need an agent to get your foot in the door. I queried over 4,000 agents before I landed mine with COGLING.
Kaye: What is the strangest inspiration for a story you’ve ever had?
Jordan: I get most of my ideas from dreams, but I would say the strangest inspiration was for VICTORIAN. I volunteered at Fort Stanwix and worked for the Victorian Leisure Fair, both in Rome, NY. The positions involved dressing in costumes and explaining history to visitors, while having fun. I had the best adventures in Rome!
Kaye: Have you ever had places that you travel to end up in your books?
Jordan: Yes! I love to travel, and we used to do 3-4 vacations a year before I had my baby. The places I go to especially come out in my fantasy novels. The homes in COGLING were based on a lot of historic sites and tour houses, such as President Buchannan’s house in Pennsylvania.
Kaye: Do you participate in KDP Select on Amazon? Do you feel this program is conducive to selling books?
Jordan: All of my published novels except for one are on Kindle Unlimited. It depends on the publisher’s rules, so I don’t have a say if they are or aren’t. I do find it conducive, as someone who might not want to buy my ebook has the freedom to borrow it for “free.” I’ve heard from quite a few people that they used Kindle Unlimited to read something I wrote.
Kaye: Do you use social media to promote your books? Which social media is your favorite for promotion and why?
Jordan: I use Facebook and Twitter. In the past, I’ve found Facebook to be the best, but the world seems to be moving away from that. I’ve had bad luck with my past few Facebook ads. I’m going to try to utilize Twitter more and see how that goes.
Kaye: What type of marketing strategies have you tried with your books? What worked and what didn’t?
Jordan: I post on Facebook and Twitter, aim for one book signing a month, and take out ads. The ad in BookBub was amazing. I’ve also had good luck taking an ad out in Fussy Librarian. The more reviews you have, the more people are excited to read your book, so I am always open to giving a blogger a book in exchange for an honest review. That hasn’t always worked out in the past, as some bloggers will take a book and never read it. Book review tours have never worked for me. I’ve paid for multiple companies to send out my books to x-amount of reviewers. Each time, I’ve only gotten a handful of reviews. It hasn’t been worth the price.
Kaye: You have publishers for your books. How much non-writing work, (marketing & promotion, illustrations & book covers, etc…), do you do yourself?
Jordan: The publishers all take care of editing and book covers. I do about 85% of my own marketing. It takes a lot of time and effort, but I enjoy it. It gets my face out there and helps me connect with my readers.
Kaye: You and I made a connection through a member of your street team, when I reviewed Escape From Witchwood Hollow, and I’ve been reviewing your books ever since. Could you explain what your street team does for you? How do you go about building a street team?
Jordan: My street team has actually disbanded, but I did have a street team for many years. It started when a few girls told me they loved my books and asked me about the process. When I told them how I’d gotten published and all the time spent on marketing, they asked if they could help out. Of course! They contacted reviewers for me to see if anyone would like to read one of my books in exchange for an honest review. I had an awesome group of supporters and we had fun brainstorming new marketing ideas.
One girl dropped out of the street team to concentrate on going back to college and the other two started getting hate mail from reviewers because they felt that I should be the one contacting, not them. I personally don’t see anything wrong with having someone else contact a blogger on your behalf, but I also see where it can become tricky. You don’t always know if the personal contacting you is legitimate.
Kaye: What works best to sell books for you, as far as marketing goes?
Jordan: Taking out ads and book signings. In those cases, I know how many I sell. I don’t know why people who buy my books on a day-to-day basis bought them. Did someone tell them about the book? Did they see it on Facebook? At least when I see a jump in sales on the day an ad runs, I know it is because of the ad.
Kaye: How much work do you contract out? Book Covers? Editing? Marketing? Etc…?
Jordan: I don’t contract anything out. Ah, if only I had that luxury!
Kaye: What kind of Chinese food do you order all the time?
Jordan: Peanut noodles are my favorite. Oh, and Chinese donuts. I eat the entire container in one sitting unless my husband grabs on first.
Kaye: What advice do you have for aspiring authors?
Jordan: Don’t give up, because you need to write for yourself. Even if publishers aren’t biting, write because you love it. Also, make sure to understand marketing is going to fall on you. I was surprised and a little taken aback at first. Authors need to realize that publishers have 100s of books out there. They can’t donate 100% of their time on marketing your book. You need to do your share of the legwork too.
I want to thank Jordan for joining us today and sharing her marketing experience with us. You can check out my reviews of Jordan’s books and anthologies in which her work appears by following the links below.
Reviews of Jordan Elizabeth Books:
Reviews of Short Story Collections from Curiosity Quills Press Featuring Jordan Elizabeth’s Short Fiction:
Be sure to check back next week for Part 4 of Book Marketing – What Works?, where I’ll interview a veteran author that has traveled both the traditional and self-publishing routes and will share what his learned about marketing after writing books for ten years, author Tim Baker. Don’t miss it!
I recently had the pleasure of reading Kistishi Island, by Jordan Elizabeth. This YA novel was a well-written story, with a plot that comes full circle. Although the names are a bit difficult to pronounce, the characters are interesting and likable, especially Corvo (goddess of crows, and Krieg, goddess of war). The main character, Serena, is portrayed to be a teenager with depth, but still a teen, and you won’t be able to help but like her.
When Serena talks to her imaginary friends, they just don’t feel imaginary. The kids at school taunt her and she winds up in trouble all the time. Her aunt thinks she’s crazy and wants to send her to an asylum, her mom is off on archaeological digs all the time and is never around, and her imaginary friends are the only friends she has.
What will happen if she learns her imaginary friends are really goddesses watching over her? We’re about to find out, when she runs away to the Island of Kistishi to find her mom, where the walls of the ruins suck you into underground dwellings and other people see her friends, too. Besides learning that her friends aren’t imaginary, Serena also learns that she is capable of depending on herself, and that she’s capable of having real friends.
This story is well-crafted and perfect for YA readers, (or older readers who secretly love YA stories but don’t want to admit it). It is a fun and exciting read. I give Kistishi Island four quills.
Wicked Treasure, by Jordan Elizabeth is a read you won’t want to put down. Elizabeth captures the reader’s attention from the first page. It’s a truly enjoyable read. Wicked Treasure is the third novel in her Treasure Chronicle series. Preceding it are Treasure Darkly and Born of Treasure. As with all of Elizabeth’s YA steampunk romance novels, (including Runners and Riders, from her Return to Amston series). Wicked Treasure is an enticing adventure that leaves you wanting more.
Garth and Amethyst are thrown into sleuthing out a new mystery, when the kidnapping of their daughter throws them onto the trail of a diabolical conspiracy of government cover up that threatens to rock the entire country. Exposing the cover up threatens to rock the very structure of the government, making all Treasures and Grishams dispensable liabilities and they find themselves in a race to save their own lives. Full of twists, turns and outright surprises, Wicked Treasure keeps readers guessing and pages turning.
Wicked Treasure is a well crafted YA steampunk novel, filled with suspense and intrigue, that holds readers’ interest from the very first page. I give it five quills.
The Path to Old Talbot, by Jordan Elizabeth appears on the surface to be a novel about a doorway leading to another time, and it is that. But it is also a story about how a young girl and her mother cope with her father’s mental illness. It’s a tough issue. What does a teen do when their parent has mental problems. It may be something that isn’t talked about, so the child or young adult must deal with it internally, not expressing their feelings outwardly. Our heroine, Charity, expresses her inner thoughts and feelings to the reader, even when they are thoughts and feelings she can’t express to friends or family, giving readers a unique insider’s view of a tough love scenario. It is a difficult issue and I give Jordan Elizabeth kudos for tackling it in a realistic, but sensitive manner.
When Charity and her mother discover a door to the past in their new home, they can hardly believe it, but they quickly take advantage of to make brief escapes from their own reality. But with each visit, it gets harder for Charity to leave her new found friends from the past to their fates, as she digs up the past in the present. But can the past really be changed or is it preordained?
The Path to Old Talbot is a well written and engaging story, perfect for today’s YA readers, who may be dealing with similar issues in their own lives, (mental illness, not time travel). I give it four quills.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.