Social media is great. Or is it? From a writer’s perspective, maybe a little of both. On the one hand, promotion on social media can and often does bring readers to your blog, or book, or article, or whatever you are promoting. Some sites are more helpful than others in this regard. There is no doubt that social media promotion draws attention, but then you have to figure out the other side of the equation.
Promotion on social media takes a lot of time. And I mean a lot of time. Think about it. First you have to share a link on your timeline, or page, or wall, or whatever. That doesn’t take long. But then you have to share it in groups, and for me, there are a lot of groups to share in. Okay, so after you’ve spent between thirty to forty-five minutes or even up to two hours, (depending on how fast your internet connection is operating, how fast the site you’re sharing on is operating, and how many groups you are sharing the post with), and the post is shared everywhere you wish to share it, you’re still not done.
No. Because you see, social media is set up for social networking. You don’t want to drop into each group and post your promotion, then go about your business. No. When you join a group, you are expected to participate, rather than just promote. If you want people to like, comment, or share your posts, you’ve got to do the same for them. That’s how social networking works. And let me tell you, it is easy to get caught up thanking folks for liking or sharing your posts, responding to comments on your posts and liking, commenting on and sharing the posts of others, and before you know it, several hours have elapsed. This part of networking needs to be done each day, even when you don’t have any promotional posts to make.
So, now consider that I spend up to two hours promotion, two or three times a week, which is what I do for Writing to be Read. You need to socialize daily. I try limiting myself to one hour of socializing online on days I’m not promoting, so I can promote my work, but not appear to be a self-absorbed spammer. Just doing that adds up to ten hours a week.
Most recently, I participated in a Book Release Event on Facebook for the promotion of my recently released western, Delilah. I was one of many authors who did either half-hour or hour long takeover slots in a two night event. In a takeover slot, the author makes posts aimed at both promotion of their own book and entertainment in the form of silly, but fun, party games and giveaways. My investment was several hours in planning and preparation, plus one evening and a partial, and another afternoon responding to comments and contest wrap-up, and it’s yet to be seen if there will be a significant rise in sales which might be attributed to the event.
Of course, it isn’t just Delilah I must promote. I also promote my short story that I have on Amazon, Last Call, and writing that I have in online publications such as Across the Margin and Zetetic: A Record of Unusual Inquiry. And of course, I spend a good deal of time promoting this blog, Writing to be Read. It’s not that I don’t like social media promotion. It allows me to interact with my readers others in the business, and I truly do enjoy that, but it takes a lot of time. That’s time that is not spent writing.
Promotion is a necessary evil to me, and it must be done on top of writing queries and cover letters and submitting completed novels to publishers or agents, and articles, stories and poetry to the publications they might appear in, checking and responding to emails, searching the web and applying for freelance jobs, in addition to holding’s down a full-time day job. And then, I have to find time to live some resemblance of a life. Oh yeah, and somewhere in there, I have to actually sit down and write, both for my freelance jobs and my own stuff, for blog and for sale. And I must find time to read the books I review. So, you see than ten hours a week can be tough.
This isn’t the first time I’ve brought this subject up. In Today’s Authors Wear Many Hats, which I posted back in October, I wrote about the different roles an author must play and how they’ve expanded because of the digital age and the rising trends in self-publishing. Promotion and marketing are just two of those hats, but they’re important ones. Most of us are among the starving artists, and can’t afford to hire someone to do it for us, or spend a lot of money boosting posts to reach more people, and social media is an avenue of promotion which is free, or at least fairly inexpensive.
Bottom line – Promotion and marketing do require that we spend at least a minimal amount of time on them, but as writers, it’s a necessary part of the job. Like the artist, who must sell her own paintings, or convince a gallery owner to display her wares, we must peddle our creations, whether we publish them ourselves, or are picked up by a small press or traditional publisher. And social media is a big part of that in today’s market. Social media drives traffic, and we need traffic, because traffic leads to sales, at least theoretically.
Warning: Rant Ahead
I’ve been seriously writing for seven years, and I can’t tell you how many friends and family members have been there offering support and encouragement. For the last year, since I graduated for my M.F.A. with two novels completed they have all continued to urge me on with enthusiasm, promising to purchase a book if I get published and inquiring about getting on pre-order lists. I felt myself fortunate to have so many staunch supporters.
I’m not talking about all those folks out there that ‘like’ your posts without actually following the link and reading the blog posts, or buying the book. That kind of thing happens all the time and is to be expected, because these folks don’t really know you. No, who I’m talking about are those who actually know me, people I felt I could depend on to be there and back me up in all circumstances.
So, maybe you can see why I might experience confusion when, after my western novel, Delilah, was finally published, I expected to have a few sales, not hundreds or anything, but at least a few. When checking on it’s progress, I found Delilah had two reviews so far, with a four star rating, which pleased me to no end. In fact, one of the reviews compared me to a feminist Louis L’Amour, which is pretty high praise for a western.
However, when I inquired as two my sales, my publisher informs me that I have only two. At least both buyers wrote reviews. So where are all my avid followers who love me and couldn’t wait to buy my book? It seems all of my supporters have disappeared into the woodwork, so to speak. Not one has honored their vow to buy my book, not even my own family members.
I think the thing that makes me the angriest is the fact that they all know how hard I’ve worked to get this far, but as soon as they are asked to fork out some cash, and we’re only talking ninety-nine cents here, they vanish. I don’t see or hear from them anymore, or if I do, the subject of the book isn’t mentioned, but rather, it is skillfully danced around. And now it is apparent, they are not willing to spend a buck on my book, the work they claimed to have so much faith in. Am I wrong to be hurt and disappointed?
Since the publication of Delilah, I have worked hard to promote the book and stir up some sales. I have made blog posts talking about it, shared them all over social media like crazy, sent out ARCs to be reviewed. I did an interview with author Dan Alatorre on his authors blog, which can be viewed here. My publisher even set up two days, where readers to get the book for free, and still only two sales.
I wasn’t expecting to be an overnight best seller, and I suppose I need to keep in mind that those two sales produced very good reviews. I want to take time out here to thank those two readers who actually bought Delilah and took the time to write a review. Because, as I’ve mentioned before, these days, reviews are everything. Not that good reviews will bring increased sales, but they do make a difference.
According to Amazon you have to have the magic number of fifty reviews before they will deem your book worthy of their promotion, and I’m learning fast that fifty reviews will not be easy to get. I’d venture that most books available on Amazon don’t make the grade, and that marketing and promotion can make or break a book, because to gain readers, people have to be able to find your book and want to read it. Because they can’t write a review, if they haven’t read the book.
I imagine many authors go through these same feelings. It’s all a part of the writing game. Now that I have that out of my system, I’ll get back to the business of writing, and promoting my writing. So, wish me luck, and if you like gritty westerns, spend a buck on Delilah.
The exciting news this week is, Delilah is now available in digital format! It’s something I’ve been waiting for for quite a while, so of course, I am ecstatic. But, something many aspiring authors may not realize is that publication isn’t the end of the road. No, it’s actually just the beginning of a new chapter in the book of writing, this one titled Sell that Book.
For those of you who aren’t familiar with my road to publication, I started Delilah back in 2012, when I entered the M.F.A. in Creative Writing program at Western State Colorado University. The assignment given by my instructor, Russell Davis, was to write an excerpt in a genre outside our comfort zone. I was assigned to write in western genre, and low and behold, I found not only am I good at it, but I like writing western. Four years later, that small excerpt, grew into a 60,000 word western novel which I’ve been trying to find a publisher for over the past year.
You see, writing the book, while a great accomplishment unto itself, is only half the battle. It doesn’t do any good to write a story, if no one ever reads it. In order for that to happen, the book must be published, and while I could self-publish, (I had considered it), I held out hope of finding a publisher, and in the end my persistence paid off.
So, now that I got Delilah published, with the help of Dusty Saddles Publishing, I must get the word out through marketing and promotion. I must get people to read, and maybe more important, write reviews.
Reviews are where it’s at these days. According to Amazon, reviews are how you get your book promoted, and I just read somewhere that Amazon has recently increased the number of reviews needed for them to promote your book, from thirty-five to fifty or one hundred.
The question is, where do I get reviews from? Although I do honest reviews here, on Writing to be Read, I don’t know many other bloggers who do. So, it comes down to appealing to you, my readers, to buy Delilah, read it and then go onto Amazon and Goodreads, (Delilah will be listed there soon -another thing I still need to do), and leave a review.
If you are willing to go to the trouble of doing all that, I thank you, but I also ask that you leave a review that is honest. While I would love you to leave a review which sings Delilah’s praises, I want it only if it is heartfelt. If you see problems with my story, I need to know what they are, in order to improve my writing of future books, so I am asking for honest criticism, if you are kind enough to leave a review at all.
In the end, it’s up to you, the reader, how successful Delilah, or any book, will be. So, buy the books you want to read, (which I hope includes my debut novel), and be kind. Leave an honest review.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
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There are many of you out there who have been following the progress of my science fantasy series, Playground for the Gods. For those who don’t know, it’s about an alien race that comes to Earth and pose as deities, and the power struggles and conflicts that arise. It’s based on the ancient mythologies and religions, with colorful characters who get up to some hilarious antics. You can read an excerpt on my Playground for the Gods Facebook page. If you’re interested, you’ll find an update on the writing processes going into these books below.
In last month’s post, “It’s All in the Finding the Right Market“, I talked about looking at a different market for my Playground for the Gods series. Specifically, I was looking at the Young Adult and the New Adult markets. I was looking to see if perhaps these books were directed toward the right audience, or if perhaps, they might be marketed to a different audience, with revisions, of course.
After attempting said revisions on Book 1: The Great Primordial Battle, and sending it off to my alpha reader, and revising what I had for Book 2: In the Beginning, and writing some the parts of the story that were still needed, I’ve come to the conclusion that this series is not for the light of heart, or a not fully matured audience. The cuss words could be replaced easy enough, but there is just too much sex that is vital to the plot. Removing it would change the entire story.
For heavens sake, my characters are self-indulgent beings posing as goddesses and gods. Self-indulgent behaviors are what landed them on Earth in the first place, and they are what the whole plot, as well as the individual story lines of each book are hinged upon. The indulge, many in excess, in all of the vices, including sex. They are sensual, and most are promiscuous, prompting plenty of jealousy and rage, providing a lot of the conflict in the series. In other words, I decided the sex was a necessary element that the series couldn’t do without, so YA or NA would not be a good audience for this series.
So, what’s next? Well, I’m going to finish writing the first draft of Book 2, and revise Book 1 when it comes back from my Alpha reader with suggestions. But I will be doing this with the science fiction and fantasy markets in mind, the original markets I was looking at for these books.
Once the revisions are complete, I’ll send out submissions once more. Hopefully this time, I’ll get better results. (An acceptance letter would be nice.) Ideally, I’ll be doing this at the same time that Book 2 is with my Alpha reader, and I will be working on Book 3: Inanna’s Song, adding to the few chapters I already have written for it, and working up the outline for Book 4: Enki’s Folly. But, we all know how often things work out ideally, so I’ll just look at these task as goals to aim for and hope for the best.
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This is the longest book review I have ever written. This book was so packed full of useful information for rising authors and screenwriters that I felt I needed to cover it all. If you are an upcoming horror author or screenwriter, trying to figure out how to get a foot in the door or where to start in the matter of launching your career, Horror 101: The Way Forward offers “career advice by seasoned professionals”. Different writers will find different essays useful, so I’m giving you a rundown on all the informative essays included.
Compiled by Crystal Lake Publishing, this collection of essays has something for every writer. The anthology features quotes from the masters such as Stephen King, Ray Bradbury, Isaac Asimov, J.R.R. Tolkien, Jack London, Clive Barker, H.P.Lovecraft, Edgar Allen Poe and many others. Advice from professional writers and editors covers all aspects of the horror writing business, and the business of writing, in general. From submitting your work, to marketing and promotion, to self-publishing and building your writing business, to crafting your work and the writing process.
The answers to many questions on the topic of submissions and all other aspects of writing as a business are found within its pages. Not getting positive response from your queries? First read Rejection Letters – How to Write and Respond to Them by award winning author Jason Bark, which offers an attempt to write a rejection letter that doesn’t sting, (at least, not so much). Then, flip to Seven Signs that Make Agents and Editors say “Yes!” to learn what agents and editors look for. Buttoning Up Before Dinner by horror author Gary Fry also offers advice to put you in the good graces of publishers and editors and create well-written stories.
Unsure how to submit your work? Submitting Your Work: Read the F*****g Guidelines by freelance writer and editor John Kenny offers tips for making a professional submission from an editor’s perspective. And What a Short Story Editor Does by horror, fantasy and science fiction editor Ellen Dallow explains the responsibilities of short story editor.
Looking for sound career advice? Be the Writer You Want to Be by television writer and novelist, Steven Savile recycles the best writing advice the author was ever given. The Five Laws of Arzen by award winning dark fiction author Michael A. Arzen offers hints to help you survive a writing career. How to Fail as an Artist in Ten Easy Steps: A Rough List Off the Top of My Head, by Confirmed Failure… by horror author John Palisano provides a reverse list of things you should do to be a successful writer.
Wondering if you need an agent to get your work in front of editors and publishers? Do You Need an Agent? by author Eric S. Brown is a discussion about the need, (or not), for an agent and relates the personal experience of how the author became successful without one. Also included are essays on building your writing business in Balancing Art and Commerce by author and screenwriter Taylor Grant , offering a look at various mediums one can write in and earn a living & advice in the business of writing. There are even essays offered on the lucrative business of ghostwriting, with a personal experience as a ghostwriter shared by dark fiction author Blaze McRob, and Ghostwriting: You Can’t Write it if You Can’t See It by award winning author Thomas Smith instructs on how to step into the author’s shoes and write like them.
If you are hoping to find some help muddling through the vast world of marketing and promotion, The Year After Publication by horror & thriller novelist Rena Mason offers an account of what to expect once you publish your first book and a walk through the exhaustive process of book marketing. How to be Your Own Agent, Whether You Have One or Not by horror writer, editor and publisher Joe Mynhardt offers tips for marketing your stories and yourself. Reviewing by founder of Ginger Nuts of Horror, (one of the most viewed resources in horror fiction), Jim McLeod discusses getting your book in the review pile & what the writer should do while awaiting publication of the review.
If you’ve not attended a conference or convention before, Pitch to Impress: How to Stand Out From the Convention Crowd by editor R.J. Cavender provides a guide to making a pitch that will snag agents’ and publishers’ attention. Tips for networking at conferences are offered by dark fiction author Tim Waggoner in You Better (Net)Work, and Networking at Conventions by Bram Stoker Award winning author Lucy A. Synder offers a look at the benefits conventions have to offer and a breakdown on some of the major ones for horror writers.
There is a plethora of advice offered on publishing, including a comparison of traditional publishing vs. digital publishing in Weighing Up Traditional Publishing and Ebook Publishing by award winning author Robert W. Walker; Publishing by editor and publisher Simon Marshall-Jones compares publishing in the digital arena with the way it was done in the past & how to become an independent publisher; and Glenn Rolle Toes the Line with Samhain Horror Head Hancho, Don D. Auria by Glenn Rolle with Interview that maps Auria’s rise to the top.
The arena of self-publishing is also explored in Make Your Own Dreams by horror and suspense novelist Iain Rob Wright. Besides being a plug for self-publishing’s evening of the playing table. It relates personal experience and advice for self-publishing, walking us through the self-publishing process. Self-Publishing: Thumb on the Button by author Kenneth W. Cain gives a list of things to think about before you choose to self-publish.
Also included are essays on the different mediums for horror: Poetry and Horror by Blaze McRob, and Horror for Kids: Not Child’s Play by novelist Francois Bloemhof offers guidelines for writing horror for youth. Several essays on comics and screenwriting, (one of the biggest outlets of horror today), are also included.
Horror Comics – How to Write Gory Scripts for Gruesome Artists by novelist Jasper Bark discusses the craft of writing horror comics and the relationship between writer and artist. Some Thoughts on My Meandering Within the World of Dark and Horror Art by artist Niall Parkinson offers thoughts on creating dark and horror art. So You Want to Write Comic Books… by novelist C.E.L. Welsh discusses what goes into the making of a comic book.
From Pros to Scripts by author and screenwriter Shane McKenzie talks about the many challenges of screenwriting. Writing about Films and For Film by award winning writer, editor and screenwriter Paul Kane gives the story of the author’s rise to success and tips for learning the lingo of the business. Screamplays! Writing the Horror Film by award winning author and screenwriter Lisa Morton offers the basics of screenwriting, description and dialog, and tips for getting your screenplay made into a movie. Screenplay Writing: The First Cut is the Deepest by author, director and editor Dean M. Dinkel recaps of the author’s experience at the Cannes Film Festival.
Essays on writing a digital world include Running a Webserial, or How to Lose Your Mind, One Week at a Time by Southern author Tonia Brown, providing a brief history of serials and a rundown of what goes into running one on the web; Friendship, Writing, and the Internet by Bram Stoker Award winning novelist Weston Ochse with reflections on online connections with like-minded writers, and Audiobooks: Your Words to Their Ears by horror novelist Chet Williamson discusses what it takes to create and audiobook and what to expect from the effort.
Of course, there is also plenty of advice on crafting a quality story. What is Horror? by author and novelist Graham Masterson offers general writing advice which could be applied to any genre and instructs on how to push your writing to the edge. The Journey of “Rudy Jenkins Buries His Fears” by author Richard Thomas takes us on a walk through of the writing, editing and submissions process of a story. Writing Short Fiction by horror and thriller novelist Joan De La Haye offers tips to tighten your writing and move the story forward, and discusses where to look to sell your story and how to choose where to submit. Ten Short Story Endings to Avoid by Scottish horror novelist William Meikle supplies a valuable list, if you want to avoid having readers feel cheated. From Reader to Writer: Finding Inspiration by publishing and editing consultant Emma Audsley offers advise for attacking the blank page. Writing Exercises by horror writer Ben Eads provides exercises in description and dialogue. Writer’s Block by short fiction writer and novelist Mark West discusses how to keep the creative juices flowing. Editing and revision are covered with Editing and Proofreading by author and editor Diane Parking presents good reasons not to send out a first draft, and How to Dismember Your Darlings – Editing Your Own Work by Jasper Bark gives a brief guide on how to self-edit.
A few essays outline the needs of a writer and suggestions on how to meet them. Filthy Habits – Writing and Routine by Jasper Bark offers a look at the benefits of creating a daily writing routine. A Room of One’s Own – the Lonely Path of a Writer by horror and fantasy writer V. H. Leslie discusses the need for solitude and space to write in. Writing Aloud by screenwriter and author Lawrence Santoro outlines the benefits of reading aloud as a part of the writing process.
Also included are Partners in the Fantastic: The Pros and Cons of Collaborations by novelist Michael McCarty, which looks at the views of various authors on collaborations, and Writing the Series by series author Armand Rosamilia, which explains why Rosamilia writes series.
Several essays offer advice specific to writing in the horror genre. Making Contact by award winning novelist Jack Ketchum discusses how to turn what you know into a horror show. Bitten by the Horror Bug by horror author and screenwriter Edward Lee looks at what motivates us to write horror. Reader Beware by author Siobhan McKinney explores the role fear plays in horror. Bringing the Zombie to Life by author Harry Shannon maps out four components of a good zombie story. The Horror Writers’ Association – The Genres Essential Ingredient by author and President of the Horror Writers’ Association (HWA), Rocky Wood gives a rundown on the HWA.
What’s the Matter With Splatter? by horror writer and Vice-President of the AHWA, Daniel I. Russell discusses the use of blood, gore and splatter in horror fiction or screenwriting, gives tips on how to use it to gain the desired effect, and discusses why some gore doesn’t get a second thought. Avoiding What’s Been Done to Death by British horror writer Ramsay Campbell defines good horror fiction & emphasizes originality. The (Extremely) Short Guide to Writing Horror by dark fiction author Tim Waggoner offers an introduction to writing horror, including techniques and brief definitions, and a list of good resources for horror writers. Growing Ideas by horror writer Gary McMahon offers a look into the author’s writing process. Writing Horror: 12 Tips on Making a Career of It by horror novelist Steve Rasnic Tem instructs on building your own writer’s toolbox and advice for entering the profession of writing horror. The Cheesy Trunk of Horror by international best selling author Scott Nicholson provides a look at both writer and reader perspectives on horror and dark fiction. Class: Vaginas in Horror by science fiction, urban fantasy and horror novelist Theresa Derwin offers an overview of women in the horror industry. And the afterward by Crystal Lake Publishing’s editor, Joe Mynhardt, includes his own advice for writing horror.
Horror 101: The Way Forward is based on the sound advice of seasoned professionals that is useful to horror writers in any stage of their careers. I recommend it with four quills for anyone who wants to write horror in either fiction or screenwriting.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
The life of a writer. It’s what we all aspire to, right? But what do you envision when you think of yourself living the writer’s life? What exactly is it that makes it so appealing to us? And how close is it to the reality of being a working writer?
Many aspiring writers picture working in their pajamas, sleeping in or working late, running a schedule tailored to our own personal needs. Aspiring authors may envision book tours and readings to promote their published books, maybe even autographing copies for our fans, having strangers recognize us from our book covers. Others may see themselves traveling and attending writing events and conferences, meeting others in our field and networking. All of these are beautiful visions to have and they can be a part of what is referred to as a writer’s life. They are all worthy things to aspire to, but we may not be seeing the whole picture.
A writer’s life can be all that and more, but as with anything in life, it’s not all champagne and roses. Writers often spend more time on non-writing activities such as marketing and promotion, or networking than they do on the actual act of writing. Or they are forced to spend their time not on the creative process, but on promotional writing, such as query letters and resumes.
It’s true. Freelancers spend a lot of time promoting themselves in job queries, resumes and CVs. Aspiring authors spend much of their time peddling their completed works to editors, agents and publishers. Aspiring screenwriters peddle their scripts or ideas to agents, producers, directors or anyone else who is buying scripts and is willing to listen. And published authors peddle their books online, as well as at conferences and writing events, and perhaps even, like one author I know, at the local hardware store.
As was discussed in Pros and Cons of Traditional vs. Independent vs. Self-Publishing (Part 10): Conclusion, as well as in the preceding series, in today’s publishing industry, even traditionally published authors are expected to do a lot of the promotion and marketing for their books. Everybody is selling something. Whether it’s your writing or yourself, promotional activities take a lot of time.
Networking is another necessity. It’s really another part of marketing and promotion. We can’t get our work out there to be discovered without networking. In screenwriting, the thought is that you must also live in L.A. to network advantageously. I know at least two aspiring screenwriters who recently moved there in hopes of being discovered, but it’s too soon to tell if they will reap any benefits from it.While we may dream of attending writing events and meeting others of like mind, the reality is that these activities take both time and money, and the time you invest into networking, is time that isn’t spent writing.
Then, with all of these extra-curricular activities, a writer also has clients, editors or publishers, and a screenwriter has agents, producers and directors, breathing down their necks to meet deadlines. Of course, most aspiring writers or screenwriters consider themselves lucky to have deadlines. A deadline means that you have work that involves writing, so that’s a good thing. But it can be very stressful, especially if you’re actually trying to make a living from your writing, and struggling to make ends meet.
The fact is, writing isn’t all glamour and parties. Writing is a tough way to make a living. Especially in today’s market, when everybody wants to be a writer. Self-publishing has provided the means to make that dream come true, although there are no guarantees that your book will be a huge success. And self-published authors must do all of their own promotion and marketing, too.
Writing is a lot of work, starting with the creative process and moving through the motions to promotion and marketing. You might be able to do some of it in your pajamas if you so chose. Most of what writing is, at least for those of us who are still looking for a big break, is being grateful for every writing job that comes your way, searching for that one acceptance in a mountain of rejections, and endeavoring to persevere.
Is it worth it? You bet. There’s nothing like it when you find that one acceptance and know the whole world will be able to read your work, and you may be able to put food on the table for another month, or pay your car payment, or your rent. Writing is truly a labor of love, and this blog is the proof of that. It’s Writing to be Read, and I don’t make a dime off it. My reward is in each comment that is left, each blogger that takes the time to ‘like’ a post, and each new follower or subscriber I get.
Of course, I still search for a publisher for one of my two completed novels and I submit my short fiction and poetry everywhere I can. I still want my work to be discovered, naturally. But it does my heart good to know that my writing id being read, even when it doesn’t put food on the table, even when I have to get an outside job to supplement my income. I don’t have to dream about living a writer’s life, because for better or for worse, I live it.