My mother and I are obsessed with visiting historical destinations. On our way to the heart of Cooperstown, NY, we passed a sign for Hyde Hall. Our curiosity got the best of us and we investigated this Hyde Hall. It turned out to be a British-American country house first constructed in 1817 that you could tour. Just what we wanted!
Winding, back country roads took us to a beautiful gatekeeper’s cottage like something from a Regency Romance. Luscious green yards stretched out to overlook a glimmering lake.
We parked, paid our fees, and a tour guide walked us to the stone house. Columns supported a balcony and chimneys reached for the cloudless sky. Stepping inside revealed partly furnished rooms left over from a different time and a differed lifestyle.
One room led into another into another… I could have stayed all day in the library. Actually, I could have moved in!
The deeper into the house you go, you encounter rooms lost to decay. They have yet to be repaired, giving the house an air of being lost. It was at this point in the tour that we learned the house is supposedly haunted and was featured on Ghosthunters in 2013. That was such an added bonus for me, the ghost fanatic. Unfortunately – or fortunately – we didn’t see any ghosts, but some rooms, the nursery in particular, gave off the feeling of being wanted, as if little hands reached for you to play with them.
Touring Hyde Hall reminded me of the Gothic novels I loved to read. Combined with the want of living in a stone mansion this grand inspired me to write SECRETS OF BENNETT HALL. The characters are all inventions of mine, but I pictured Hyde Hall as I wrote about Bennett Hall. The lake of Bennett Hall is much further away – a bit of forest serrates it from the fictional mansion – whereas Glimmerglass Lake is close enough to Bennett Hall that you can see it from the massive windows.
If only I could be like Adelaide and move into Hyde Hall to be a governess…but without the secrets and lies!
Jordan Elizabeth is a young adult fantasy author. If you’re looking for her in the evenings, most likely you will find her with a Gothic novel in hand. You can connect with Jordan via her website, JordanElizabethBooks.com.
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We’ve reached the final segment of Ask the Authors, which will bring our series to a close. This has been a fun series and we’ve covered a lot in regards to writing. In this segment, our panel members will answer follow-up questions for each segment and wrap things up, so let’s get started. We’ll skip over the introductory segment, as there are really no follow-up questions as to the panel members identity, but if you missed that one, you really should pop in and check it out. Our panel had a great line up, with DeAnna Knippling, Chris Dibella, Carol Riggs, Cynthia Vespia, Tim Baker, Janet Garber, Art Rosch, Margareth Stewart, Chris Barili and Jordan Elizabeth.
I want to thank each and every one of our panel members for their participation. This blog is a labor of love for me, which means I can’t pay for guest posts, etc… The time and energy each author took to respond to all of my, sometimes lengthy and open ended questions is greatly appreciated. When asked if they would be up for another round in the fall, many said yes, so it looks like we have another round of Ask the Authors still to look forward to.
Our first segment takes A Look at the Writing Process, where each of our panel members found different things most challenging, from sharing and allowing yourself to be vulnerable, to self confidence, to marketing and finding readers, to the actual act of writing. The process is never the same for any two authors. Some prefer to write without distractions, while others like to write with music or other things going on in the background. Many authors like to write in public places, such as coffee shops, while others like Tim Baker find this too cliche or just need their privacy for writing, like Carol Riggs. We approach our writing in different ways, as well. While Janet Garber writes in vigenettes, Cynthia Vespia writes her first drafts by hand, and authors like DeAnna Knippling just let the characters go and see what happens, and most of our panel members are morning writers, like Chris Barili. Most of our panel members claim to lean toward character driven stories, but I’m with Cynthia Vespia in thinking that all stories must be a little of both. Most, like Art Rosch and Chris DiBella say the titles of their books just come to them, usually before actual writing begins, while the book is still in the design stage. Be sure to check it out and see what each of our panel members’ best pieces of advise for upcoming authors.
The follow up question for this segment is: What are your top five writing rules for success?
1. Write what you want, don’t follow the trends
2. Characterization is key
3. Have fun with world building
4. Think outside the box
5. And of course show don’t tell
1. Learn your craft. Whether through college studies, mentorship, reading a lot, whatever. Learn what makes good stories.
2. Learn the business of your craft. All the writing in the world does you no good if you don’t know how to get it sold.
3. Find your writing tribe. A support crew of fellow writers is crucial for keeping you going.
4. Submit. Everywhere. You don’t get published if you’re not submitting.
5. Get your ass in the seat and do the work. Don’t wait for the stupid inspiration fairy or muse to sit on your shoulder and whisper bullshit in your ears. Write. Then write some more.
1. Jot down phrases and ideas when inspiration hits no matter where you are.
2. Work on making the language sing.
3. Submit like crazy
4. Don’t take rejections personally. Just move on.
5. Don’t ever give up!
One, be yourself. Write to please yourself. There is no other way to achieve authenticity other than to make your writing a means of exploring yourself, your humanity and the nature of your life experience.
If you’re writing fiction you need a great villain. Nothing propels a story like a character that you hate, someone whom you want to see brought to justice. I pay special attention to writing my villains.
Write with feeling or your readers will not feel anything. Emotion is the fuel of story. Be a storyteller, engage readers with plots that invoke high stakes. The ultimate investment in a story can be the life or death of the characters, or the survival of a society, or the triumph of a civilization. All the elements of story break down into conflicts of virtue versus destruction. What makes a story interesting, however, is when it’s difficult to tell who is good and who is evil. Things aren’t always simple.
A good book has three attributes. It should be entertaining, informative and inspiring. I can loosely define inspiration as the evocation of insight. Insight feels good and you know when a writer provokes an understanding of the human condition.
That’s not exactly five rules, but it’s an overview of things I put in my writing.
Tim Baker: I really only have one rule…keep writing. If you want to be succesful as a writer you have to keep writing. Not only is it the best way to hone your skills, but the more you write, the more chance you have of being succesful.
Chris DiBella: I don’t have any rules for writing “success” because the term success will vary from person to person. What works for me may not work for other writers, and vice versa. There are a million blogs posting the same 5 to 10 rules for how to be a writer, but none of them seem to be putting out any books themselves, so why take advice from someone who isn’t successful doing what they are trying to tell you to do? There’s no secret magic formula, but you can’t be successful if you don’t write…..so just go write.
1. There ARE no rules.
2. Everyone writes lousy first drafts; get the words down on the page and learn to revise.
3. Always have other people check your work for inconsistencies, grammar, punctuation, etc.
4. If you truly love to write, never give up!
5. Not everyone will love your book; it’s subjective and there’s no way your writing will speak to every single person.
1. Write. Don´t stop.
2. Don´t copy anyone else. Find your own voice.
3. Craft your stories.
4. Be humble. Be proud.
5. Keep it up.
P.S. Just write if you have something to tell, and then forget about it all. I don´t believe so much that we can predict success though we need to do our best for it. I see authors who might be famous, and they might not be the best ones, or even the most influential ones, or the ones that are still going to be recalled a century from now. I would rather quote Jorge Amado and say that writing is like living:
“The world is like that – incomprehensible and full of surprises.” Jorge Amado – Brazilian Author.
- Never give up on your dreams.
- Write what you know. Write a book that you would want to read.
- Don’t write a shocking scene just for the shock value.
- Don’t write in a genre just because its selling; write in that genre because you’re passionate about it.
The second segment was on Character Development. Many of our author panel develop characters from real people and composites of people they know, or at least give them realistic qualities and flaws to make them feel more human, easier to identify with, and most admit to having a little of themselves in their characters. Chris DiBella, Jordan Elizabeth, Janet Garber and Art Rosch even offer up real life examples. None of them openly admited to creating characters from archetypes, but I maintain that all characters fit into archetypes, whether the author does it consciously or not. Chris Barili offers his method of character development using a character triangle to determine what the character’s motivation is, what the character’s fear or flaw is, and what it is the character truly needs. It is clear that for all of our panel members and myself, our characters often come alive and take over what happens on the page, surprising even their creators at times. While Art Rosch and DeAnna Knippling like to take a more psychological approach to character development, authors like Tim Baker use life observation to ‘keep it real’. And I don’t think any of the panel members would disagree with Carol Riggs when she stated, “The more rich development you can give to a character, the more the reader can identify with them.” After all, that is what we’re striving for – characters that readers can relate and identify with.
The follow-up question for this segment: How do you evoke emotion in your readers?
Cynthia Vespia: This is one of the most important parts of storytelling, and one of my favorite parts as well. Developing characters that readers resonate with is what stirs emotion. If they can see part of themselves in the character they will gravitate towards them more and that makes them care what happens to them in the end.
Chris Barili: You do that by creating a character they empathize with, then killing him or her, usually. No, wait. That’s the George Martin approach. Seriously–build a character about whom readers care, then put them in situations where they are threatened.
Janet Garber: This is admittedly not always easy. I concentrate on creating relatable and sympathetic characters.
Art Rosch: If you write with feeling your audience will respond with feeling. Fiction is mostly about overcoming obstacles. You cause your heroes to act bravely and unselfishly and your villains to act with malice and manipulation. If you create a lovable hero, (that is, someone with flaws who intends to do a positive thing) your readers will respond. I don’t know if emotion can be taught. Writing is a very psychological pursuit, and our emotions are unpredictable and all but uncontrollable. So…be a psychologist.
Tim Baker: By giving my characters real emotion and letting the reader see it. Whatever emotion the characters are feeling in a particuklar scene I try to have them think and react the way any of us would (as much as allowable for the story anyway).
Chris DiBella: I just try to make my characters as real as possible and hopefully my readers like them enough to care about what happens to them.
Carol Riggs: I write in first person for (what I think is) the most close, personal experience. I also try to include a lot of sensory images—smell, taste, sounds, and sights to make things more real. With crying and sobbing and sad emotions, often less is more; otherwise it starts feeling melodramatic. And if the character is going through general experiences the reader can relate to (betrayal, loss, anger at a friend or parent) that helps make an emotional connection.
Jordan Elizabeth: I rely on my own experiences when writing. Many of the emotions I write about are ones that I have experienced, so I’m able to write from the heart. If its a funny scene, then I’m laughing out loud. If its a sad scene, I have tears drenching my cheeks.
DeAnna Knippling: One of my pet peeves is when an author is obviously playing for my emotions rather than letting the combination of plot, character, etc., do the work in a more logically consistent fashion. You’ve seen it every time a beloved character gets wiped out and it really doesn’t affect the narrative, other than to “inspire” the rest of the characters to carry on or set the grounds for “anything could happen!!!!!!!”
If I want a reader to cry, I better have already wept bitter tears over the manuscript as I was writing it.
Our third segment was on Action and Dialog. While all authors want dialog that flows smooth and sounds realistic, different authors take different approaches to the task. While most of our panel members agree that listening to people and being able to hear the dialog spoken in your head are great ways to approach this, Carol Riggs offers the really great advice to read your work aloud, and Art Rosch offers the advice that dialog should always serve a purpose, rather than being just a space filler. In true life, we tend to talk just to hear ourselves sometimes. In writing, that sort of thing just takes up space on the page and the only purpose it may serve is to bore the reader, and of course, we don’t want that. Achieving a balance between action and dialog seems to come natural for many of our panel members claim the only trick or secret is to keep the story moving and not let it get too bogged down with details. Tell readers what they need to know, but keep things moving. If you missed this segment, be sure to drop in and check it out, because it features excerpts of dialog scenes from authors Chris Barili, Janet Garber, DeAnna Knippling, Cynthia Vespia, Tim Baker, Art Rosch and Margareth Stewart.
The following is a reader comment left regarding Dialog. While a couple of our panel members replied directly in the comments, DeAnna Knippling’s reply seemed spot on to me and I wanted to include it here.
Reader Ken Hughs said:
Lots of excellent advice there.
I’m always on the lookout for ways to analyze dialogue a bit deeper than that. For instance:
Who talks more? Does she say a lot on her favorite subject (an expert, or just concerned about it) and less on other things, or is she nervous or social enough to chime in a little after everything– or so full of herself she does both?
How organized are his sentences? A longer sentence can mean he has a more complex complete thought, unless it’s a run-on; several short sentences could each mean new thoughts still coming in behind the last ones. Or the most eloquent person might be the one with the simple line that says it all.
Adjectives and adverbs? Someone passionate, or more in tune with their senses, is more likely to pile on the modifiers, while others are plainer-spoken. Similes and metaphors take this even further– if you can keep someone from becoming cliche about using their job or background to compare things too.
DeAnna Knipling: It sounds like the commenter, Ken Hughes, is doing some good things with pacing. Huzzah! Once you get past the point of being able to make dialogue that sounds natural and gets the point across in a scene, the next step is to start working on the pacing of the dialogue–and all the issues Mr. Hughes mentioned are relevant there.
To back up a bit for writers who aren’t quite down in the weeds of studying pacing yet:
- Pacing is the art of connecting content (what you’re writing about) to form (the layout of the little black marks on the page, for writers). When the word lengths and patterns, sentence lengths and patterns, scene lengths and patterns all line up with the meaning of the story somehow, the story is “paced well.” Pacing is about building your story like a woodworker, choosing your material and construction techniques to fit the final purpose of the project. Any element of a story can have pacing.
- Each character’s dialogue will also have its own pacing, just as Mr. Hughes says, and it should depend on the nature of the character.
- The examples that Mr. Hughes gives are excellent examples of what to consider with pacing dialogue.
- I’d like to add that anything that you add between pieces of dialogue also reflects the pacing of the dialogue, so if you have chunks of description between bits of dialogue, the reader will take them as pauses in the conversation, or as the POV character’s mind wandering during the conversation.
Mr. Hughes and DeAnna bring up another issue here, which we haven’t really touched on.
Naturally my follow-up question is:What methods do you find effective in controlling your pacing?
Cynthia Vespia: I don’t. I just write what comes to me.
Chris Barili: I don’t know. I just go with what the characters are feeling, I guess. Their tension tells me how to pace a scene.
Janet Garber: Ah. You must make every scene count. Have it lead readers somewhere, to the destination you intend.
Art Rosch: I’ve watched a thousand Samurai movies. They’re great for offering templates for action sequences. Samurai didn’t waste effort in useless display and they were completely focused on surviving the next duel or battle. Unless you’re writing about super-heroes your characters need to operate within reasonable physical parameters. I act out movements and gestures at my chair in front of my computer. Does this look reasonable? Can my characters do this-and-that?
In my novel Confessions Of An Honest Man, I have a 70 page battle sequence that takes place in Afghanistan. It’s a much admired passage with editors and readers. It has an arc, or several arcs. There’s the build-up to an initial confrontation. A mini-climax occurs early in the scene. But it doesn’t end there. A greater threat appears unexpectedly and my hero must cope with expanded dangers. Each time a resolution seems to occur another and greater threat appears. The point of this sequence is that my hero learns things about himself, learns that he has more courage than he thought. There’s outer action but there’s also my hero’s thoughts and emotions as the scene(s) unfold. This pendulum between action and a character’s inner dialogue offers a means of pacing.
Tim Baker: When writing action I try to write only the action. By this I mean if I’m writing an action packed scene I don’t stray away from the action with anything that will slow the reader down. I want the reader to be able to be in the action.
Chris DiBella: I’ve never thought about trying to control my pacing. When I get to action scenes, I just try to write them in a way where I’m describing enough that it paints a picture for my readers. I don’t have a formula for how many pages an action scene should be. I just write them until I feel it’s time to move on with the story.
Carol Riggs: I try to keep some sort of tension, question, or compelling forward movement on every page, whether internal for the characters or external to them. I use cliffhanger-type chapter endings to keep the reader turning pages. It’s also important not to rush the “big moments”—sometimes the pace needs to be drawn out on powerful scenes to heighten the impact or emotions. In an action scene, short punchy sentences help move the pacing along.
Margareth Stewart: Word count and daily targets; otherwise, it does not flow. Sometimes, I feel like I am a General to myself: “for instance, no chocolate if I don´t finish 2.500 word count today”, and there it goes. Other times, I need to be a little more flexible because things do happen in between word counting, not with the plot or story itself, but in terms of living – ordinary living – bills to pay, a tire to fix, and so on. Another good and productive management is during November Writing. Besides that, I use the same method for editing – this week I have to review 50 pages and by the way I am late, so I will have to do extra work at the weekend. Therefore, I have told my kids, we can only go to the cinema if I can complete the goal before Sunday. By the way, that´s another point about being a writer, we feel quite weird and funny.
Jordan Elizabeth: I tend to just write, write, write. I don’t plan my stories ahead; I just go off a basic plot idea in my mind. Pacing falls naturally into place.
In our third segment, our author panel members discussed Setting, where author Carol Riggs suggests basing fictional worlds on real life places as a good method of world building, and travel for authors is recommended in order to expand on their true life experiences that shine through in their writing, although most of our panel members have written about places they have never been or don’t really exist, like Jordan Elizabeth, who writes YA fantasy. DeAnna Knippling loves to write about Victorian England, and all agree that sensory details should be added to make the setting feel more real. This segment also features setting excerpts from Cynthia Vespia, Art Rosch, Chris Barili, DeAnna Knippling and Janet Garber. (Strangely enough, I just realized I gave no follow-up question for this segment, although we could do a whole series on world building and setting. Wow!)
Our fourth segment covered the topic of Publishing, which many authors opt to do themselves these days. Our panel members were a nice blend of traditional, small press and self-published authors, with three strictly self-published authors: Art Rosch, Chris DiBella, and DeAnna Knippling; one author who is strictly small press: Jordan Elizabeth; and five who have done a hybrid combination of small press and self-publishing in one form or another: Cynthia Vespia, Margareth Stewart, Tim Baker, and three authors who have done a combination of traditional and self-publishing: Janet Garber, Chris Barili, and Carol Riggs. Together, they bring their own experiences to the table to talk about the pros and cons of each publishing venue.
I have two follow-up questions for this segment:
Are your books available in print or digital format, or both? Why?
Cynthia Vespia: Both. Because I like to have my work available in as many formats as possible to appeal to different readers. Next I’ll do audio books.
Chris Barili: Both. And why wouldn’t you do it that way? You’re robbing yourself of readers if you ignore one medium.
Janet Garber: My books are in print and in digital form and the first traditionally purchased book is on audiotape as well.
Art Rosch: I need to emphasize a huge fact with regard to the whole publishing venture. It takes money to market books. I don’t have money, I’m living on a fixed income. I started my enterprise by going to Smashwords.com and e-publishing three of my books. I did the same at Amazon. An author can publish digitally for free. I designed my own book covers, using my stock of personal photography and my skills in Photoshop. Such as they are.
I am now about to turn my novel, Confessions Of An Honest Man into a paperback on Amazon. I have no illusions about getting sales. I just want to have a physical object, MY BOOK, in my hands and have it be available to people in my environment.
Tim Baker: My books are available in print, digital and audio (not all of them are currently available in audio, but the ones that aren’t are in production.) The reason why is simple…give more options to people and increase your chances of being read.
Chris DiBella: Both. There are still people out there (somewhere) who like to read physical copies of books.
Carol Riggs: All my books are available in both print and digital formats. This is important, because some readers prefer print and some prefer digital.
Jordan Elizabeth: Both (except for Kistishi Island. I have to sell 500 ebooks before it will be in print). I like having a combination of formats. Some people prefer print and some prefer ebook. I’ve heard from a lot of readers that they have to use ebooks because of eyesight problems. Print books are great for book signings.
DeAnna Knippling: Yes and yes. See writing rule #5. I really ought to be working on audio as well. Readers should be able to read conveniently.
Which publishing platforms do you use? Which do you recommend? Why?
Cynthia Vespia: I’m focused on Amazon at the moment because that’s where the majority of buyers/readers go. I’ve also used Smashwords and Barnes and Noble for digital.
Chris Barili: Amazon and Smashwords for my self-published stuff. I prefer Smashwords because they distribute to a bunch of other retailers, saving me time.
Janet Garber: I used Lulu.com and was satisfied with their speed and the look of the final product.
Art Rosch: I think Smashwords is great. There’s all the support and information you need. Amazon is, of course, the giant, but as with everything in digital publishing, it’s all automated.
Tim Baker: I use CreateSpace, Kindle Direct Publishing and ACX (for audio). Since those are the ones I use – those would be the ones I recommend.
Chris DiBella: I use Amazon and CreateSpace. It’s easy to set up and get my books out to potential readers from those sites.
Carol Riggs: Three of my books are traditionally published, and the publishers distribute in various ways (Entangled Teen uses Macmillan, for instance). For self-publishing, I use CreateSpace and Amazon KDP; it’s relatively easy to release a book on these platforms.
Jordan Eizabeth: My publishers use Ingram and CreateSpace. I can’t speak to the ease of use.
DeAnna Knippling: It’s not so much which ones, as how you decide which ones to use. I’m starting to look at these things as, “How does this company treat its readers? Are the readers happy with the experience?” Another good set of questions is, “How does this company treat its writers? Does it pay them promptly? Does it have good reporting? Do they have good avenues for books that aren’t bestsellers to reach readers? Is the damn site hard to use?”
Our fifth segment of Ask the Authors covered the topic of Genre Differences. Again, we had a nice mix for this topic. Among our author panel members we had: Jordan Elizabeth, who writes YA Fantasy and Steampunk; Carol Riggs, who writes both Fantasy and Science Fiction; Tim Baker, who writes crime action adventure novels; Cynthia Vespia, who writes speculative fiction for adults and teens; and those who dabble a little in all of them: Janet Garber, Chris Barili and DeAnna Knippling. They discuss the use of tropes when writing in the different genres, and also the differences in the creative process, the different types of research required, and the differences in audience and marketing. No follow-up questinos for this segment.
In the sixth segment, our author panel discusses The Business of Writing. According to Jordan Elizabeth and Carol Riggs, marketing can make or break you in the world of writing, and in today’s digital world, much or all of those duties fall upon the author, requiring us to treat writing not only as a job or a passion, but as a business. Today’s author may be responsible for everything about their book, from writing the book, to editing and cover art, to publishing, to marketing and promotion, and everything in between. While many of these tasks can be hired out, not all authors can afford to do so. I didn’t have any follow-up for this segment, mainly because the next two segments were follow-up to this.
For the seventh segment of Ask the Authors, our author panel discusses the many ways there are to Building an Reader Platform. Most of our panel members prefer face-to-face events, over online activities, but it seems they continue to use the Internet and social media to promote their books, feeling that both are needed. Some panel members come up with some very creative ideas, like Tim Baker, who had a tire cover made for the spare on his Jeep with his logo on it, or Chris DiBella, who had customized tee-shirts made telling the world that he is their next favorite author. Who knows? It might work.
The follow-up question for this segment is: What methods have you found successful for obtaining reviews?
Cynthia Vespia: Asking. I ask other writers, or I seek out bloggers who do reviews.
Janet Garber: Approaching authors who write in a similar humorous fashion; writing reviews myself as a pay-it-forward tactic; bugging people who enjoyed the book.
Art Rosch: I completely suck at this and it’s my own fault. I must have social media halitosis. There are billions of people who don’t know about me. I’ve been hammering at this for many years and haven’t cracked the code yet. I do recommend one author-marketing guru (among the many who haunt my email inbox). That’s Mark Dawson. He refunded my money long after the expiration date for one of his courses and he didn’t have to. He teaches at a good pace and he has much to offer to authors who want to market independently.
Tim Baker: I haven’t found a successful way to get reviews. People generally don’t like to write them. I’ve done everything from blog posts, social media requests and even offered to include people in a book if they wrote enough reviews. It’s the thing I find most discouraging about writing.
Chris DiBella: I don’t like to hound people for reviews. There are some authors who post constantly about it, and I find it annoying. We all want reviews, but it seems some authors will only ask for reviews from people they know will give them a favorable review. I simply do not like that approach. The way I look at it is the reviews will come in time – or maybe not. They’re nice to get, but I don’t stress about it. I also have my own little rule of thumb of not to trust any book with less than 15 reviews of all 5-stars (unless there’s some bad reviews in there too). Anyone can get 15 friends or family members to write a good review. It’s that first bad review I usually trust the most. Same goes for my books. My first bad review was actually pretty spot-on with the critique. She liked the story, but drilled me on editing. No friends or family members would have left a review like that. I pulled the book and re-edited it. Of course it sucks to get bad reviews, but they can be turned into a positive. And for the love of everything you consider holy, please stop arguing with readers who give you a bad review. Let your fans battle it out for you.
Carol Riggs: My publishers used NetGalley for obtaining reviewers from bloggers. A newsletter also works decently for requesting reviews. I try not to ask for reviews too much, however, because it’s off-putting. Either a reader will leave you a review or he/she won’t. No one should be obligated; an author doesn’t get honest reviews that way anyway.
Jordan Elizabeth: Author friends have told me they have good luck when posting free books on Facebook in exchange for reviews. I haven’t had luck that way. I usually reach out to bloggers. Most of the time, they are willing to review.
Just a note: I also see the other side of this issue, as I do honest reviews in exchange for ARCs right here on Writing to be Read. The problem I’ve run into is that since I’m supplied with a free copy, at times Amazon will not aknowledge my reviews because they can’t verify the sale. I imagine those exchanging reviews on Facebook might run into the same type of issues. So, even if you can give away some e-copies in exchange for a review, there is no gaurantee that Amazon will acknowledge it.
DeAnna Knippling: Asking nicely. I was using Instafreebie for a while, but I think that exhausted its readers fairly quickly, because it was mostly a platform for trading newsletter subscribers, not a sustainable model. What new readers was Instafreebie bringing to the table? Not as many as the authors themselves had brought. I did well by it, but I think that was a matter of getting in at the right moment and not “what a great site for reviews!”
I think your best bet is to treat reviews like a pyramid. At the base, write good books and make it easy for readers to read more. Next level, make it easy for your newsletter subscribers to get review copies. I have an ARC list. Up from that, whatever social media sites you’re on, keep an eye out for ways to attract reviews OR newsletter subscribers. At the top of the pile is a review that will be seen widely, a review on a radio show or in a newspaper, things like that. Go for it when you see it. But be more loyal to your base of writing good books and making them easy for readers to read them.
In the last segment, our author panel members discussed many of the issues involved in Book Marketing and Promotion. This is a big topic for many authors, including me, because unlike writing, it does not come natural to us. It is such a big issue that a couple of our panel members, DeAnna Knippling and Janet Garber, bowed out of this segment, rather than express the frustration of not having the answers. But those panel members who did participate had some insightful things to share. They talk about their favorite social media sites for promotion, marketing and giveaway sites, marketing platforms, the effectiveness of author websites and blogs, newletters, press releases and interviews. Be sure and catch this segment, or you’ll never know why Chris DiBella’s mother is his greatest marketing tool.
The follow-up question for this segment is: Many of you said in last week’s segment that you preferred face to face events over Internet and social media marketing and that you found face to face marketing to be more effective. What type of face to face events have you found to be effective?
Cynthia Vespia: The reason conferences don’t work is because there are waaaayyyy too many writers all vying for attention at these things. Also, the majority of the writer conferences only alot 1-2 days for signings and sales that are usually only a few hours long. That is not enough time to make a dent in sales or really do any type of networking with your readers, especially when there are so many other authors there doing the same thing. Some of the more popular ones get all the attention. So imagine you’re a little fish in a sea of whales…how do you get noticed? I’ve run into some very bad etiquette at some of these things before, as well. The guy next to me would skate every sale I tried to make by talking over me and offering a free book. How do you compete with free? You don’t.
So the face-to-face events I prefer are my own individual signings, smaller book fairs, or (and I hate to mention this because it was a well guarded secret before) but I do the comic conventions and they work the best. Plus, they’re alot more fun.
Chris Barili: I’ve found genre cons to be MUCH more effective at selling books and gaining followers than writing conferences, and if you think about it, it makes sense. A genre con is full of fans of whatever genre you like. They’re LOOKING for genre stories. At a writers conference, writers are there looking to SELL stories.
Janet Garber: I find book fairs and readings most enjoyable as I get a chance to speak with the potential readers. Being a guest at a book club meeting is great too because you hear your characters discussed as if they were real people and you learn what readers liked and didn’t like.
Carol Riggs: I personally like/prefer book fairs or festivals over bookstore signings, because they’re more informal. I feel less “on the spot,” and I don’t have to make a microphone presentation. Instead, I can conversationally chat with people who come up to my book table. It feels more like a relationship that way, instead of a “buy my book” spiel. For instance, last summer (as well as this coming summer) I will be participating in the Lane County Fair in Eugene, Oregon, with a book table. Last fall I was also part of the Literacy for Libraries author event in Eugene, and I enjoyed schmoozing with fellow authors and with the crowd who wandered through the building. Sometimes authors can band together and create their own events at libraries and bookstores; it’s less intimidating than going it solo. The purpose of these events aren’t to sell as many books as you can, but rather get to know your readers and get your name out there—that’s an important marketing tip that a seasoned author shared with me.
Jordan Elizabeth: I prefer craft shows and library events. The crowds are manageable, and as I write young adult, many teenagers and children come with their parents. Parents and grandparents are also eager to buy gifts. Because these events are smaller than most conferences, you’re able to have a one-on-one conversation. You get to really understand what types of books these people read and you can gear them toward the book like might like the best.
DeAnna Knippling: Some people are great salespeople. I am not. That’s not some kind of subtle insult or anything. I’m learning. But I’ve always found networking more valuable to me than selling per se. If a sale comes out of it, great. And I’m not like, “Here’s my business card, call me!” To me, a face to face event means that people are far more likely to put their hair down and tell me things. Interesting things. Gossip. Rumors. Scandalous lies! And I love connecting other people and providing a safe place to talk. I have a SF/F/H writer group, the Colorado Tesla Writers, that is basically just a Facebook page and a monthly meal for people to hang out and feel like Real Writers(tm) and let our hair down. That’s it. I’m not sure what it’s effective at, but people tell me that it is, so I keep doing it.
To wrap up this last segment, I want to thank our panel members for the great writing rules. If you create characters who are not only realistic, but who the readers can identify and empathize with, and if you write with emotion which comes from your soul, you can evoke in your readers and make them care about your characters and your story. And while pacing is important and can be controlled with tension, conflict, action and dialog, most of our author panel don’t consciously write with pacing in mind, but rather it seems to come naturally. Also, we may need to pace ourselves to get the story out, as well as controlling the pacing of the story itself.
It does make sense to offer your books in as many formats as possible, because readers aren’t all the same. Amazon and Smashwords appear to be the favorite for digital publishing and CreateSpace was preferred for print publishing, although I believe they have made some changes and now Amazon is also providing print books as an option, so that may change.
Reviews are an author’s calling card these days, and it seems the best way to get them is to ask, whether in a newsletter, in person, or in the book itself, but it’s best not to be pushy. Genre conventions, book fairs and festivals, book signings, and library events are the preferred face to face events to make connections with readers.
Well, it’s time to bring our time with our Ask the Authors panel members to a close. I do hope we’ve provided some helpful information and advice for all you authors out there, and maybe even made you smile once or twice. Thank you all for joining us. Be sure to watch for round two, this fall, where we will have several of these panel members back, as well as inviting other authors to join our panel. The best way to be sure not to miss out on this and all the other great content here on Writing to be Read is to sign up for email notification of follow me on WordPress. I hope you all will drop in frequently.
Next Monday, on Writing to be Read, I’ll be interviewing author Mark Shaw, who has optioned his book, The Reporter Who Knew Too Much, for film. Something all authors dream of and some actually get the opportunity to do. How exciting. We’ll also be talking about his new book, Courage in the Face of Evil, which is to be release in June. Don’t miss it!
I want to extend a big thank you to our panel members, Carol Riggs, Tim Baker, Jordan Elizabeth, DeAnna Knippling, Chris DiBella, Art Rosch, Janet Garber, Margareth Stewart, Chris Barili, and Cynthia Vespia. You guys and gals were a great panel and together we created a great Ask the Authors series. I feel it was very successful and I had a lot of fun with it. I hope all of you did, too. Until next time.
In today’s installment of Ask the Authors, the panel will talk about setting and world building. Setting is one of the three basic elements of story, but one that is often overlooked. We spend hours plotting and developing characters, but it is important for us to give just as much attention to our settings. Through our writing, we can take readers to places both real and imagined. As authors, it is our job to paint a clear picture for our readers with our words, whether taking them to real locations requiring accurate descriptions or to whole worlds that spring from our creative imaginations, which need to be illustrated to come alive for them. Setting is important because readers must be able to immerse themselves within the world of the story for total buy-in. If readers don’t buy into our world, past, present or future, real or created, they aren’t going to read very far. Our job is to allow them to believe, and setting may be a starting point to do that.
What tools or strategies do you use in world building for your stories?
Carol Riggs: Sometimes it’s helpful to base even a fantasy or sci-fi novel on a real place or photo, then branch out from there. I use Google maps a lot (my latest novel is set around St. Louis, MO), where I can visually see where things are, and can often zoom into a street view of where I want to be. Awesome! I research places online; living with technology makes writing so much easier.
When the setting is a real one, whether past, present or future, knowledge of the location is necessary to describe in a way that readers familiar with the area, so research is necessary. Having experienced a location first hand can make it easier to visualize ourselves, and relate that vision clearly for our readers. Authors who write about their hometown or other locations they know quite well, are following the age old advice to write what you know, and it may pay off for them, if it helps provide a clear vision for the story setting.
Have you ever had places that you travel to end up in your books?
There was an armchair sitting at right angles to the wheelchair; he sat in it, and the receptionist set the tray in front of them, then poured. The teacups had saucers to them, and delicate gold spoons in case you wanted to stir sugar into your tea. Not a single rattle.
The room smelled of flowers, not the sickly-sweet artificial scent of “flowers” but green things, growing things. Roses, maybe, not the kind that you got at the flower shops but the real ones that used to grow along the sides of the road with bees swarming around them, back when you got more than a handful of bees in the summertime.
The tea smelled faintly of tea, which always struck Frank not smelling like anything at all. He liked the smell of coffee better. Coffee smelled good, even when you knew it was going to be terrible. Alice leaned forward a little. The way she moved made Frank think she was in a lot of pain.
“Can I get that for you?”
“Thank you, dear, if you would.”
Janet Garber: From In a Tizzy:
Spinning in a 360 degree circle, arms raised like a little girl, I could view impossibly fluffy clouds touching down on the horizon and two magnificent volcanoes, Popocatépetl and Citlaltépetl, their views unobstructed by skyscrapers, highways, power lines or telephone cables. So this is what the sky looks like! I spun and spun, it was all sublime.
I was the darling novia, outfitted in a dazzling white Mexican blouse festooned with brightly colored embroidered flowers and sporting faded blue jeans with two sexy patches I’d sewn on to hide a rip, two fish swimming in the neighborhood of my crotch. I wore my yellow work boots and pinned my signature long hair up, off my neck, as a concession to the blazing sun.
I sat on the grass in the sun shunning sunglasses and hat since I never burn—all I ever get are more freckles—and I watched Pierre play soccer with his scientist colleagues. Game over, he sauntered over to me—I watched him slowly cross the field, swinging his arms—so sexy and smiling and seductive and . . .short?
“I never noticed,” I confided that afternoon, “but you’re rather short.” How could I have missed that?
“What are you saying, Foolish Talking Bird?” He laughed and pulled me in for a kiss. “I’m at least 170 cm.”
I pushed him away and looked around; our friends made a show of turning their heads in the other direction. “No, you’re not, Skinny Little Laughing Skeleton.” I mocked. “You liar, you!”
By way of answer, he lifted me and swung me around until I was breathless. Taking my hand he ran with me across the fields to our dusty little car. As we approached, I looked at him questioningly. “No more lessons for you, Lady. You’ve been a bad girl.” Well, during our previous lesson on driving standard shift, I had jumped out of the car three times, slamming the door each time. He’d done the same. Either I was hopeless or he was a bad teacher. The latter is unlikely judging by his popularity with the physics staff and the students. “Oh, please, one more chance to strip the gears!” I cried out. [©2017 janet garber, from WIP novel]
Cynthia Vespia: Here is a scene from Karma, Book 1 in the Silke Butters Superhero Series
She didn’t even wait for the van to come to a full stop before she raced out the door. Her feet just glanced the pavement as she hopped over the curb and rushed in through the sliding glass doors.
Los Angeles Memorial bustled with activity. People loitered in the waiting area anxious for their turn to be called. Silke weaved between the lot of them and made her way to the reception desk.
Her voice was frantic as she asked for Maki’s room number. The receptionist tried to tell her to wait while she finished a phone call. She attempted to disregard the fact that Silke’s very best friend, who was more like a sister than Honey, was lying in a hospital bed clinging to life. She wanted Silke to wait her turn before going in to possibly see her friend for the very last time.
Silke was done waiting. She slammed her fists down on top of the desk, sending papers into the air. The impact also proceeded to pull sparks from her hands that ran over the receptionist desk directly into the phone. It sparked and popped in the nurse’s hand, forcing her to drop it and turn her attention to Silke.
It happened again. Some type of spark emitted from her own hands. She felt it before when facing off against Rostov. At that time, she felt powerful as she could drop the much larger assailant. Now she attacked a poor nurse just doing her job. What was happening?
©2017 CYNTHIA VESPIA. ALL RIGHTS RESERVED
Chris Barili: This is from the opening scene of Smothered:
The old Victorian didn’t just sit on the street. It didn’t hunch, stand, rest, or exist. Instead, it loomed, seeming to lean out over the front sidewalk to intimidate passersby. The porch’s white rail gleamed like a sadistic grin, slashing through the pallor of the gray shingle siding, while dark windows stared like half-lidded eyes, their smoke-stained shades still in the half-drawn position they’d been in the last time human life had occupied the house nearly a year before.
The houses around it sported fresh coats of paint, most in bright, almost garish colors popular when they were built over a century ago. All had lush, green lawns and flower boxes bursting with color, not drab gray-green weed forests with wilted, long-dead skeletons of flowers. The house also lacked the bright Memorial Day banners, flags, and window trimmings of its neighbors, making it the only unpatriotic house on the block.
Carol Riggs: This excerpt is from THE BODY INSTITUTE (p. 284 paperback).
All human sounds cut off as the door closes. Cool air clings to my skin like clammy hands. A whirring, sucking noise of machinery fills the room, which smells odd, a sort of musty grease scent mingled with antiseptic.
Glow sticks hang by the door. Leo grabs one, activates it with a crack, and aims it down an aisle. Rows and rows of coffin-shaped capsules occupy the room, stacked three high like drawers in a macabre-style dresser. They make up a maze of walls a little taller than my head.
Art Rosch: Below is a descriptive passage from THE GODS OF THE GIFT, my first mature science fiction novel.
Excerpt from THE GODS OF THE GIFT
The View From Castle Strobe
Strobe, the castle of Prince Vizmir Borgomak, was the size of a small city. An irregular wall surrounded it, made from materials that showed its antiquity. Old stone ramparts supported later materials of brick, concrete, rammed earth and plasticene. There were many gates, old and new. Some were operated by winches and slid upward on squeaking chains. Others opened by remote control, slid smoothly into recesses. The castle had not required military defense in thousands of years. The old arrow slits and catapult ramps had been converted into modern verandas and scenic windows.
The castle had eighty seven towers, each topped with a distinctive dome or minaret. Some were shaped like simple onions, pointed at the top, round and tapering at the sides. Others had two or three flattened ovoids pushed together and topped with sharp spires. Yet others were slab sided triangles with cat-walks latticed onto their steeples. The designs on these towers were made with paint, gilding, mosaic tiles and filigree. Color schemes were numerous and bizarre. One large tower near the castle’s center was the shape of a tulip bulb with a flattened top. It was decorated with blue and white triangles, alternating side by side, one triangle upright, the other pointing downward, and the triangles changed size according to the placement on the tapering shape of the spire. Another tower was spiraled in red stipples, like a confection. Yet another was painted as a tree against the sky, twisting gnarled branches weaving their way up the sides of the facade against the cerulean backdrop.
There was no sense of unity to the structure. It seemed as though the parts had been pushed together from a book of tourist architecture, showpiece images gleaned from cultures all across the galaxy. Walls ran from one tower to another, and there were so many that the walls collided, forming useless closed yards, odd pens with little doors, dried up gardens that had been forgotten and walled off. Some yards contained human skeletons or bones of animals and fallen birds. No two towers were the same height, or the same color. Windows of synthglass shone in various elevations, many adorned with balconies. Force fields protected these balconies from the intense heat of this hemisphere of the planet, which was also called Strobe. On this hot afternoon, flags like the tongues of snakes hung listlessly, without a breeze to sniff. At the base of the megalith, shops huddled against the castle walls, wares of many kinds were sold and traded. Spices and electronic devices rested in adjacent stalls where their proprietors sat on stools and smoked from water pipes. Half a mile beyond the perimeter of the castle, agriculture on an industrial scale was being practiced. Vast fields of tall, slender plants drank from the arms of rotating sprinklers. The plantations surrounded Castle Strobe, vanishing to the horizon in neatly planted circles. The plants were blooming. Each purple stalk held three or four gaudy flowers of mauve, chartreuse and orange. The odor of a billion flowers, sweet and cloying like toffee, penetrated the skin and clothing of thousands of robiot workers, whose nervous systems were impervious to the effect of the plant. This potent botanical was called Somniferum Cannabino Papaverum Vizmeria. Its name in ordinary vernacular was Futufu. It had many other names.”
This vision of the castle was inspired by the sight of St. Basil’s Cathedral in Moscow’s Red Square. The cathedral is such a bizarre and colorful structure that it casts a spell over me. In the novel, Castle Strobe is the home of a demented drug lord. It reflects his chaotic character, his undisciplined extravagance. This is but one of many settings that I devised in THE GODS OF THE GIFT. I had absolute freedom to practice world building in “Gods” because there was no realistic counterpart to our own world. I could create anything. In my latest, yet unpublished book, The Shadow Storm, I’ve had to constrain myself with a far more familiar setting Here I had to draw a map of the planet Freeth before I began anything else. The setting of Shadow Storm resembles our own world on the eve of World War One. I was stimulated to write the book by the breakup of the former Yugoslavia. I applied a maxim, that is, “Geography Is Destiny” to create a setting that was completely different from our home planet yet reminiscent of it in almost every way. Thus the work on the map was of primary importance. I had to foresee battles that would have global consequences. I had to think like a military master-mind and work out the ways in which armies would be thwarted by towering mountain ranges and navies would be directed towards the control of strategic waterways.
In many genres, especially fantasy or science fiction, stories take us into fictional worlds which spring from the depths of our imaginations, which serve as the settings for our stories. In film, there is the luxury of visual images and through sometimes elaborate sets, and in more modern times digital imaging, we are able to bring a world to life for viewers. But in fiction, we must use our words to draw those pictures mentally for our readers through action and character. It is a different medium, but it is no less challenging to create a world through the written word.
Would you like to share some thoughts on world building?
Art Rosch: World building is intriguing because it challenges me to devise new religions, new societies, new terrain and all of these factors feed into the nature and behavior of my characters. They are people of their time and place, and this time, this place, has only a peripheral relation to our own world and the people and events that have transpired here. The Shadow Storm is about preparing for a global war, one that will sweep the book’s characters into violent and unusual events. I have the warm gut feeling that I’ve written a fine book. I hope I’ll be stimulated to continue its sequel and prequel. That depends on whether I can find readers. Ain’t that a bitch? Our literary landscape is so bloated with writers and their books that it’s hard to get traction.
Every day I get emails from marketing gurus promising to show me how to do book releases that will get 100+ reviews on the day of release and earn me a seven figure income. I think, perhaps, that the marketing gurus may be earning seven figure incomes from gullible writers, but the rest of us are confined by our own economic state. Unless we too have seven figure incomes we won’t be able to invest in enough marketing to earn seven figure income from our books. Is this Catch-23?
Sensory detail are a favorite for revealing setting amoung our panel members. How ever you chose to reveal setting, be sure you’ve done the needed research, whether that means traveling to the physical location or researching remotely, to be able to form a clear and accurate mental picture for your readers. Remember when dealing with real locations, that there will be readers out there who are familiar with the locations and they may be quick to point out any inconsistencies.
I think our panelists have given up some food for thought when it comes to setting and workd building. Be sure to catch next week’s installment, when Ask the Authors will talk about publishing. If you have a question you’ve always wanted answered, but it’s not covered in the post on that topic, or if our panel’s answers have stirred new questions within you, pose your query in the comments. Make note if it is directed toward a specific author. Questions will be directed to the general panel unless otherwise specified. Then, in the final post for the series, I will present your questions and the responses I recieved from panel members.