Social media is great. Or is it? From a writer’s perspective, maybe a little of both. On the one hand, promotion on social media can and often does bring readers to your blog, or book, or article, or whatever you are promoting. Some sites are more helpful than others in this regard. There is no doubt that social media promotion draws attention, but then you have to figure out the other side of the equation.
Promotion on social media takes a lot of time. And I mean a lot of time. Think about it. First you have to share a link on your timeline, or page, or wall, or whatever. That doesn’t take long. But then you have to share it in groups, and for me, there are a lot of groups to share in. Okay, so after you’ve spent between thirty to forty-five minutes or even up to two hours, (depending on how fast your internet connection is operating, how fast the site you’re sharing on is operating, and how many groups you are sharing the post with), and the post is shared everywhere you wish to share it, you’re still not done.
No. Because you see, social media is set up for social networking. You don’t want to drop into each group and post your promotion, then go about your business. No. When you join a group, you are expected to participate, rather than just promote. If you want people to like, comment, or share your posts, you’ve got to do the same for them. That’s how social networking works. And let me tell you, it is easy to get caught up thanking folks for liking or sharing your posts, responding to comments on your posts and liking, commenting on and sharing the posts of others, and before you know it, several hours have elapsed. This part of networking needs to be done each day, even when you don’t have any promotional posts to make.
So, now consider that I spend up to two hours promotion, two or three times a week, which is what I do for Writing to be Read. You need to socialize daily. I try limiting myself to one hour of socializing online on days I’m not promoting, so I can promote my work, but not appear to be a self-absorbed spammer. Just doing that adds up to ten hours a week.
Most recently, I participated in a Book Release Event on Facebook for the promotion of my recently released western, Delilah. I was one of many authors who did either half-hour or hour long takeover slots in a two night event. In a takeover slot, the author makes posts aimed at both promotion of their own book and entertainment in the form of silly, but fun, party games and giveaways. My investment was several hours in planning and preparation, plus one evening and a partial, and another afternoon responding to comments and contest wrap-up, and it’s yet to be seen if there will be a significant rise in sales which might be attributed to the event.
Of course, it isn’t just Delilah I must promote. I also promote my short story that I have on Amazon, Last Call, and writing that I have in online publications such as Across the Margin and Zetetic: A Record of Unusual Inquiry. And of course, I spend a good deal of time promoting this blog, Writing to be Read. It’s not that I don’t like social media promotion. It allows me to interact with my readers others in the business, and I truly do enjoy that, but it takes a lot of time. That’s time that is not spent writing.
Promotion is a necessary evil to me, and it must be done on top of writing queries and cover letters and submitting completed novels to publishers or agents, and articles, stories and poetry to the publications they might appear in, checking and responding to emails, searching the web and applying for freelance jobs, in addition to holding’s down a full-time day job. And then, I have to find time to live some resemblance of a life. Oh yeah, and somewhere in there, I have to actually sit down and write, both for my freelance jobs and my own stuff, for blog and for sale. And I must find time to read the books I review. So, you see than ten hours a week can be tough.
This isn’t the first time I’ve brought this subject up. In Today’s Authors Wear Many Hats, which I posted back in October, I wrote about the different roles an author must play and how they’ve expanded because of the digital age and the rising trends in self-publishing. Promotion and marketing are just two of those hats, but they’re important ones. Most of us are among the starving artists, and can’t afford to hire someone to do it for us, or spend a lot of money boosting posts to reach more people, and social media is an avenue of promotion which is free, or at least fairly inexpensive.
Bottom line – Promotion and marketing do require that we spend at least a minimal amount of time on them, but as writers, it’s a necessary part of the job. Like the artist, who must sell her own paintings, or convince a gallery owner to display her wares, we must peddle our creations, whether we publish them ourselves, or are picked up by a small press or traditional publisher. And social media is a big part of that in today’s market. Social media drives traffic, and we need traffic, because traffic leads to sales, at least theoretically.
The exciting news this week is, Delilah is now available in digital format! It’s something I’ve been waiting for for quite a while, so of course, I am ecstatic. But, something many aspiring authors may not realize is that publication isn’t the end of the road. No, it’s actually just the beginning of a new chapter in the book of writing, this one titled Sell that Book.
For those of you who aren’t familiar with my road to publication, I started Delilah back in 2012, when I entered the M.F.A. in Creative Writing program at Western State Colorado University. The assignment given by my instructor, Russell Davis, was to write an excerpt in a genre outside our comfort zone. I was assigned to write in western genre, and low and behold, I found not only am I good at it, but I like writing western. Four years later, that small excerpt, grew into a 60,000 word western novel which I’ve been trying to find a publisher for over the past year.
You see, writing the book, while a great accomplishment unto itself, is only half the battle. It doesn’t do any good to write a story, if no one ever reads it. In order for that to happen, the book must be published, and while I could self-publish, (I had considered it), I held out hope of finding a publisher, and in the end my persistence paid off.
So, now that I got Delilah published, with the help of Dusty Saddles Publishing, I must get the word out through marketing and promotion. I must get people to read, and maybe more important, write reviews.
Reviews are where it’s at these days. According to Amazon, reviews are how you get your book promoted, and I just read somewhere that Amazon has recently increased the number of reviews needed for them to promote your book, from thirty-five to fifty or one hundred.
The question is, where do I get reviews from? Although I do honest reviews here, on Writing to be Read, I don’t know many other bloggers who do. So, it comes down to appealing to you, my readers, to buy Delilah, read it and then go onto Amazon and Goodreads, (Delilah will be listed there soon -another thing I still need to do), and leave a review.
If you are willing to go to the trouble of doing all that, I thank you, but I also ask that you leave a review that is honest. While I would love you to leave a review which sings Delilah’s praises, I want it only if it is heartfelt. If you see problems with my story, I need to know what they are, in order to improve my writing of future books, so I am asking for honest criticism, if you are kind enough to leave a review at all.
In the end, it’s up to you, the reader, how successful Delilah, or any book, will be. So, buy the books you want to read, (which I hope includes my debut novel), and be kind. Leave an honest review.
Kaye Lynne Booth does honest book reviews on Writing to be Read in exchange for ARCs at no charge. Have a book you’d like reviewed? Contact Kaye at kayebooth(at)yahoo(dot)com.
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While Book 1: The Great Primordial Battle is spending time with my alpha reader, I’ve been busy working on Book 2: In the Beginning. Now I know it seems strange name for a second book, but for this series, it’s actually quite fitting.
You see, Book 1 covers the time just before and after the Atlans arrival on Earth in prehistoric times, which result in a great battle between the Atlans and the monstrous creatures created by the angry Tiamat, Oldest of Old Ones. It is the story of how the Atlans came to be on Earth.
Book 2, on the other hand, takes place during Earth’s earliest civilizations. It explores Biblical times and even before, as well as visiting ancient Egypt and Minoan cultures. It looks at the beginning of time, hence the title, In the Beginning.
That said, I’ve finished the first draft for Book 2, and started on revisions. I guess maybe my writing process is a little weird. At Western, while earning my M.F.A. in Creative Writing, we talked a lot about our writing processes, and while everyone’s processes were different, I never found anyone whose process was like mine.
My first drafts are pretty rough, consisting mostly of the basic plotline. The basics of what happens in each chapter, so the way the story moves forward can be seen. Once, I have that down, I can go back and revise, adding description and action that helps the story move in each chapter, sharpening the image, hopefully, for readers. That’s where I am in the revision process now.
Before I send it off to my alpha readers, I’ll do another run through to check for repetition, spelling, grammar and punctuation errors, and eliminate unnecessary words. This is the pass that tightens up my writing to make it the best it can be before going to the alpha readers have a go at it.
Once I have it back with their comments, I may do up to three or four more passes, before I feel it’s ready to submit to publishers or agents. If all goes well, I will get Book 1 back from my alpha reader, which in this case may be a beta reader since I made revisions to the completed work after sending it out without raising any interest, about the time I have the final draft of Book 2 ready to send out for her scrutiny.
I think the main problem, possibly with both books right now, is a lack of emotion from my characters, which could result in a lack of emotional investment from readers. Identifying it as such is good, because if readers don’t care about the characters, they won’t continue reading. The challenge will be finding a way to fix it, so my readers will keep turning the pages. Fortunately, I found some great ideas for showing my characters’ emotions in a post titled Emotion vs. Feeling by David Cobett on Writer Unboxed.
The story is there. Now I just need to breathe life into it. That’s what writers do.
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How do you find the time to write?
Can you be a writer when you have a full-time job?
Or a family?
I have a brilliant story idea but I’m just so busy…
The above are all questions are just a few ways people have essentially asked me “how can I be a writer if I don’t have time?” Every time I hear it I have a mixed reaction. I like it because it shows that these people understand that writing is a craft that takes time and work and dedication. It shows they respect that it doesn’t just magically happen. As a writer, I appreciate that because many, many people think writers just throw some words on a page, easy as pie.
On the other hand, I absolutely abhor the question. The reason I dislike it is because writing is like anything else someone wants to do, if they really want to do it they find the time. There’s no magical secret to how writers find time to write, they just make it happen.
That being said, I know some people will still want ideas for finding time to write, so here are some ways I find time to write when I am slammed with other life responsibilities:
If you really want to write, then you’re going to have to find the time elsewhere. If you don’t want to cut back on work, hobbies, free time, etc., then your other option is to cut back on sleep. Either get up an hour earlier, or go to bed an hour later, and use that time to write. You don’t have to do it every day, even an hour a week will add up in the long-term. The point is, the time has to come from somewhere and sleep is something everyone can cut back on now and then without too much consequence. So pick a day a week to try it and go from there.
Can you eat lunch and type at the same time? How about when you’re watching a movie or listening to music? Can you talk while you do household chores? What about when you’re driving or hiking or whatever your hobby is? When I’m on long road trips I use a tape recorder to plot and outline, develop characters, and sometimes even write a few pages. You can do this while out and about doing things like hiking and such as well. I know several authors who do this, and some even send the audio out to be transcribed for them to make things easier. It takes some adjustment to get used to writing in this fashion, and it’s not always your best writing, but getting something down on the page so that the next time you have a break you can revise it makes for better progress than not writing at all.
Every Spare Minute
Basically, this is the main option. Every spare minute you have you try to write. Even if it’s just you wake up in the morning and jot a line down, take a shower, jot another line, eat breakfast, jot a line, go to work, jot a line a lunch, work some more and jot a line again a dinner and before bed. If you do that all day you should at least have a paragraph if not a whole page. Writing is done one word at a time, and while it’s not the most efficient method for writing, the little lines add up throughout the days/weeks/months and before you know it you’ll have a finished piece of work. So anytime you can add another word, sentence, paragraph, and so on, you should.
I know the above advice is nothing brilliant or even particularly new, but sometimes as writers we all need reminders that if we want to write, we have to find time for ourselves. There’s no magic secret or perfect writing opportunity that’s going to appear in your schedule. You use the time you have, any way you can, using any medium available, to get words on the page. Yes, it may not be efficient or look anything like the “dream writer’s life” but you’ll be writing, and you can’t be a writer if you don’t write.
Robin Conley offers great writing advice in her Monthly Memo on Writing to be Read. If you just can’t wait until next month to find out more, you can pop into her blog, Author the World, for more tips, or a weekly writing prompt.